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E-News : August 27, 2007
News of the Week ABM Congratulates iPod Winner All it took was a visit to the American Business Media Web site and a couple of clicks for Angela Eisenbarth, senior marketing manager at Branch-Smith Publishing, to become the proud recipient of a brand-new video iPod, courtesy of ABM. This summer, ABM began the process of updating its database information to ensure that member companies continue to receive the valuable benefits that come with Association membership. Members were asked to submit their most current company information, and by doing so, were entered into a raffle to win a video iPod. Over 70 responses were submitted by the August 13th deadline, but we could only award one lucky member. Congratulations, Angela! ABM would like to thank everyone who participated by sending in their information and allowing us to keep providing you with our top-line member benefits. If you are still interested in updating your company profile (sorry, no iPod this time), please contact Debbie Humphreys. IBM Expert to Deliver Keynote Address at ABM’s Top Management 2007 In conjunction with the theme of American Business Media’s upcoming Top Management 2007 – Transformation: How to Make it Happen Now, Matt Preschern, vice president of small and medium business (SMB) & ecosystem communications for IBM, will deliver the keynote address at this year’s event, taking place November 5-7, 2007 at Chicago’s Westin River North. As the digital transformation continues to deliver new industry challenges, hear from an expert about how to maximize your online efforts. Responsible for leading IBM's global communication efforts in the mid-market, the various go-to-market channels and the expanded ecosystem – collectively, one of the fastest IBM growth segments – Preschern helps design and execute SMB-specific marketing campaigns and leads the SMB & ecosystem media, press and analyst relations efforts. Exploring and implementing innovative approaches to interact and collaborate with clients and influencers, he spearheads numerous initiatives including innovation roundtables, “Jams” or online collaborative discussion forums, webcasts with IBM research, sales advisory councils, podcasts, blogs and wikis. Be sure to mark your calendars and join media leaders, digital experts, face-to-face revolutionaries and cutting-edge industry outsiders to discuss leveraging your brand across a range of new and exciting platforms. Stay tuned to E-news for further details, or contact Christi DeLisio for more event information. Top Management 2007 is sponsored by BPA Worldwide, CDS Business, DragonFly, FosteReprints and Readex Research. New Member Profile: CNET Networks American Business Media is proud to welcome CNET Networks as one of 16 new members approved by the Association's board of directors during its August meeting. From news, podcasts and opinions to software downloads and objective product reviews, CNET’s interactive Web site features a variety of tools and information that can help enhance and enrich your life. For more information visit www.cnet.com. ABM Resources NEW On-Demand Webcasts from ABM American Business Media is pleased to announce that our August 7th Sales Training Webinar: 7 Secrets of Selling Integrated Programs and our August 8th B-to-B Meets Social Networking: Talk to the Leaders in Digital Communities are now available on-demand! These new initiatives represent ABM's ongoing commitment to better serve our members during this time of transformation. Click here to access all ABM webcasts. ABM Store Summer Sale Ends Friday Boost your business with a full repertoire of sales and marketing tools at reduced prices. Until August 31, 2007, these resources, also including “Guidelines for Publishing in China” and “American Business Media: A Century Moving Business Forward,” are available at discount prices that cannot be beat. Click here to visit ABM’s online store, and end your summer on a high note.
News on Print Year-to-Date Numbers Show Business Media Ad Revenue Dips 1.9% While some categories showed growth, the Business Information Network (BIN) report through May showed a slight decline in ad pages and revenue compared to the same period last year. Year-to-date numbers revealed a 3.3% decline in ad pages and ad revenue dipped 1.9% for the year-to-date. Despite the decline in May pages, certain categories posted gains in print revenue. Architecture, Design & Lighting led the positive categories with a healthy 14.4% jump. “While the May numbers are not what we hoped they would be, the year-to-date numbers continue to suggest that magazine revenues remain steady,” said Gordon T. Hughes II, president and CEO of American Business Media. “It’s important to remember there is strong growth in face-to-face events, and revenue from digital products and custom media continues to climb at impressive rates. Overall, our industry continues to be robust.” The data, by category, is available at ABM’s Web site or by clicking here.
Marketing & Media Buying Register for the CEBA Awards Early and Win an Apple iPhone ABM is pleased to announce that anyone who registers for the 12th Annual Creative Excellence in Business Advertising (CEBA) Awards by September 19, 2007 will automatically be entered into a raffle to win a brand-new Apple iPhone. Take care of your CEBA registration early and get a chance to win the hottest cell phone technology on the market, courtesy of The Ashway Group. The Allen Room at Jazz at Lincoln Center in New York City will once again host the prestigious CEBA Awards ceremony, honoring the best and brightest in business media advertising, on October 3, 2007 from 6:30 to 9:00 PM EST. You may view a list of finalists at www.CEBA-Awards.com. For more information on the CEBA Awards, click here or contact Christi DeLisio. The 2007 CEBA Awards are sponsored by AdWeek, Nielsen Business Media, Penton Media, Reed Business Information and Reed Exhibitions. ABM to Debut New 2007 Forrester Research Study this October American Business Media has recently commissioned Forrester Research to conduct the largest study ever done on business media. More than 1,600 participants are involved: 800 plus representing companies who market in the business-to-business space, and 800 plus representing end-users of business media, including readers, viewers and attendees. ABM members will receive an exclusive first look at the results when the Association presents the data in a complimentary members-only Webinar on October 9, 2007 at 2:00 PM EST. Results of the study will then go public on October 16, 2007 from 8:00 AM – 10:30 AM EST when ABM and Forrester come to the University Club of New York. Marketers and advertising agency executives are invited to attend this FREE event and be among the first to see the debut of this critical new research study. Stay tuned to E-news for further details, or contact Richard Bertin for more information.
eMedia Update Business Information Meets Mobile Media at ABM’s September Breakfast The handheld device has recently become the keystone for global communication. And as its functionality advances, linking billions of worldwide users and driving the migration of hundreds of millions of advertising dollars, the more potential there is for business information companies to offer innovative and targeted marketing tools for advertisers. Join American Business Media on September 18, 2007 for the next installment of our Digital Breakfast Series: Breakfast with Byte – B-to-B Meets Mobile Media, and find out how and why mobile technology is quickly becoming an integral part of business media, from those who are planning to make it happen to those early adopters who have already integrated it into their marketing mix. As director of circulation for ALM, Shane Molloy is a critical player in the emergence of new platforms as business marketing tools. As ALM works to distribute content through mobile interfaces, Molloy will discuss how and why his company is going mobile, as well as the outlook for mobile technology in the business media space. Don’t miss out on this unique opportunity to learn about the latest revenue stream shaking up the business media marketplace. The event will be available via live video Webcast, then archived for on-demand viewing; stay tuned to E-news for updates. Click here or contact Michele Langer for more information. The Digital Breakfast Series is exclusively sponsored by FAST Search. ABM's Video Network Brings You the Latest on Shield Law Policy and More It’s vacation time for Congressional lawmakers but ABM’s Video Network will bring you up to speed on the latest from the government affairs front on Wednesday, August 29, 2007, when Cindy Braddon, vice president of government affairs at The McGraw-Hill Companies, sits down with ABM Correspondent and vice president of digital business strategies Steve Ennen to discuss the status of the legislation that shields reporters from being compelled to disclose their sources in court. Make sure to visit www.AmericanBusinessMedia.com Wednesday, August 29th at 9:00 AM EST to find out how business media will be impacted by the issue of government information principles. And don’t forget: ABM Video Network broadcasts are available for you to watch anytime on-demand at your desktop. ABM Video Network broadcasts require the latest Adobe Flash player to view. To download Adobe Flash to your computer at no charge, simply click here.
Corporate Charity Efforts Library Journal Rebuilds Communities, Encourages Corporate Charity At the 10th annual William D. Littleford Awards on August 14, American Business Media was pleased to celebrate outstanding dedication to corporate community service. Established to recognize active programs aimed at alleviating critical social problems, the awards promoted increased coverage and recognition of corporate community service success stories. First runner up Library Journal, nominated by Reed Business Information, is the epitome of one of those success stories. The publication received a $1,000 donation for its launch of a “Library Makeover” program, designed to showcase the latest in library design, furnishings and technology, as well as to benefit individual libraries. When the Library Journal team launched the project in 2005 at the Queens Borough Public Library in New York, they had no idea that Hurricanes Katrina and Rita would so quickly affect their efforts. But when the storms hit, there was no question as to where the next “makeover” would take place. The Alvar Street Branch restoration in New Orleans was complicated not only by the destruction of furnishings but also by the loss of all books, computers and other materials that make a library viable. Serving as a conduit for vendors, publishers, distributors and others in the library community to channel their commitment to libraries and the role they play in sustaining and rebuilding communities, Library Journal captures the true essence of Littleford’s tireless effort to bring community service to the forefront and raise awareness of public need. The 2007 Littleford Awards were sponsored by The Jordan, Edmiston Group, Inc.
Top Media Moves Maureen Connors Potter, former executive director for international accreditation at the Joint Commission International, has joined HCPro, as vice president for international services. Reed Business Information’s Variety announced the launch of a non-profit initiative geared towards raising the awareness of philanthropic causes. CMP Technology's TechWeb Network announced the launch of bMighty.com, a new online resource for business and IT decision makers at small and medium sized businesses (SMB), and the marketers who need to reach them. Penton Media's AC-U-KWIK announced a new, customizable worldwide airport information data service, AC-U-KWIK AXIS (Aviation eXpress Information Service). The McGraw-Hill Companies’ BusinessWeek announced it will introduce BusinessWeek Chicago, a monthly publication that will cover the business marketplace in Chicago. Google’s YouTube introduced InVideo Ads, a new platform designed to link video clips with advertising. ALM’s Law Journal Press announced the publication of "Leveraged Buyouts" by Joseph A. Bartlett, Peter L. Korn, II, David Mittelstadt, Cathy L. Reese, and Michael Rueda. The McGraw-Hill Companies’ McGraw-Hill Professional announced the redesign and relaunch of AccessScience, the premiere online science and technology encyclopedia, serving students, researchers, and professionals alike. Berkery, Noyes & Co. announced that the firm represented BG Media Investors on the sale of its portfolio company HMP Communications to Paul Mackler, Ken Fisher, and Alta Communications. Nielsen Business Media announced it has named Andy Hartnett to the position of director, business development, marketing & media group.
Event Calendar ABM Blows into the Windy City this September with the Publishers’ Summit and Cocktails & Connections Don’t let today’s multi-platform environment overwhelm you … staying on top of the latest industry trends and hot new techniques will land you more opportunities for sales success. Whatever your integrated mix – print, digital media, events, etc. – get access to the leaders who can address the challenges industry decision-makers face today on September 27, 2007, when the ABM Publishers’ Summit – Publishing in the Digital Age: Profiting from Integrated Platforms come to the Renaissance Chicago Downtown. And the night before the Summit, ABM is bringing its popular Cocktails & Connections series to Chicago’s Sushi Samba. Network, share ideas and make those valuable business connections with your fellow marketing and media professionals in the company of several featured speakers.
Member Event of the Week Canon Communications' MEDTEC China
Job of the Week Supervisor, Committees & Councils, American Business Media
Blog of the Week Hacking into the Future of the iPhone
Committee Watch Now that summer is winding down, American Business Media’s committees and councils are gearing up for a fall packed with meetings, events, and new initiatives for the 2007-2008 fiscal year. Forget football; ABM’s Publishers Committee is kicking things off with the Publishers’ Summit - Publishing in the Digital Age: Profiting From Integrated Platforms on September 27, 2007 in Chicago. Following the publishers' event, the Media Advisory Council and newly formed Marketers Advisory Council will come together on October 10, 2007 to meet, network, and hear a special presentation of the new Forrester Research study findings. The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices unless otherwise noted. Committee/Council Date/Time (EST, unless otherwise noted)
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