CONSUMING BUSINESS MEDIA VITAL TO ONE'S SUCCESS
DiMassimo Goldstein’s Campaign for American Business Media (ABM) demonstrates the power of business media
New York, NY - October 16, 2007 – American Business Media, the association of business information companies, launched a campaign today that conveys business media as a tool for survival. The campaign, created by DiMassimo Goldstein (DIGO), utilizes a mix of print, online and direct marketing targeted to C-level clients and agency executives.
This is the second round of ABM’s highly successful “Devoured by the influential campaign.” Last year’s campaign attracted more than 50% of the total target audience to ABM’s website to visit ABM’s research on engagement with business media.
“Business Media is truly unique and a highly effective channel to reach decision-makers,” said Gordon T. Hughes II, president and CEO of American Business Media. “This campaign dramatizes how important this medium can be for your job and your career.”
“Decision makers live in a dog-eat-dog world.” says Mark DiMassimo, CEO of DIGO. “Staying on top of the industry is not only important for survival - it’s vital to success.”
This campaign demonstrates the harsh realities of today’s business climate.
The illustrative style adds a unique, gritty feel and depicts decision makers as survivors with an edge.
Want to see some of the new ads? Click here for the "Survival" version. Click here for the "Camo" version.
About American Business Media:
Founded in 1906, American Business Media is the association of business information
providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues. Visit us at www.AmericanBusinessMedia.com.
About DiMassimo Goldstein (DIGO):
DiMassimo Goldstein is a leading creative brand-building agency that partners with "B.R.A.V.E." Marketers to manage brands that emerge from the din of the marketplace and the limitations of their categories. B.R.A.V.E. Marketers manage to be Be Real and Visionary Everywhere. We've built our unique model doing just that for brands such as Comcast, Progressive, Gateway, Crunch Fitness, JetBlue, Clarisonic, Citibank, Starwood, GoSMILE, and Pfizer, among others. Visit us at www.digobrands.com.
Creative Credits:
Chief Creative Officer: Mark DiMassimo
Creative Director: Rich Buceta
Art Director: Chris Carlberg
Writers: Mark DiMassimo, Mike Abell, Josh Finderup
Illustrator: Sterling Hundley
Contact:
Mark Flythe, Manager of Communications
American Business Media
m.flythe@abmmail.com
212.661.6360 ext. 3326