E-News : October 22, 2007
Marketing & Media Buying
Forrester Study Breaks In Print, In-Person and Online
Two weeks after it was first released, interest in one of the most comprehensive studies of business media continues to grow. This exclusive critical research study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media.
In less than one week, more than 1,600 people have visited the new Forrester Research study online. On October 9, more than 160 ABM member company reps registered for a members-only webinar for the initial presentation of the study conclusions.
Approximately 90 marketers and advertisers were on hand at the University Club of New York last Tuesday morning to hear the findings of the 2007 Forrester study presented live. Now, ABM is giving you access to two different versions of the webcasts, available online: one for members only and one for the marketing and advertising communities. Don’t delay … act now and access this important industry research.
ABM/MPA 2007 Compensation Survey Report
The American Business Media/Magazine Publishers of America 2007 Compensation Survey Report is conducted in conjunction with Towers Perrin's CDB Media Industry Database. The report features data on base salary, actual and target bonuses, long-term incentives (stock options, restricted stock, cash plans) and employment status (exempt, nonexempt, contract), as well as corporate, group and business unit positions at newspapers, book and information publishers, television and radio stations and program producers/networks. A total of 62 MPA and/or ABM members participated in this year's survey, representing over 400 magazine titles and generating a sample size that is approximately 150% as large as in the 2005 survey. As expected, the greatest proportion of the increase was in the business-to-business category, the result of ABM's sponsorship. Another exciting new development is the addition of the event/exhibit job family, which debuted with 28 participants.
ABM Event Report
ABM’s Cocktails & Connections Returns to New York!
Okay, be honest, when’s the last time you put down your Blackberry and went to an event to have a meaningful face-to-face conversation? If you have to pause and check your calendar, consider this:
Tomorrow night at Mantra 986 in New York City, ABM’s Cocktails & Connections event is the perfect opportunity for you to go old school and just schmooze! Webster’s defines schmooze as: 1. noun. An informal conversation; 2. verb. To talk idly or casually in a friendly way. Believe it or not, you can schmooze without being in front of a computer screen or having an avatar that teleports! Sound retro?
Tomorrow evening, from 6:00 to 8:00 PM, come out and rub shoulders with icons like Jim Whelan, senior account executive for the Ad Age Group. Not only does he grasp the importance of networking, he’s proof positive that making the effort to recognize your advertisers helps publishers drive ad sales that translate to revenue.
ABM’s Cocktails & Connections is the perfect opportunity to gather with (live) industry peers in an informal setting to mingle, network and talk shop over drinks and appetizers; and you don’t have to log in or deal with pop-ups.
Cocktails & Connections is sponsored by Audit Bureau of Circulations.
Turn Strategy into Action at ABM’s Top Management Meeting in Chicago
Transformation Now. It’s becoming the recognized mantra of the business information industry, but moving forward in the face of change is often an overwhelming challenge. In just two weeks, from November 5-7, 2007, American Business Media is heading to Chicago for its 2007 Top Management Meeting – Transformation: How to Make it Happen Now, bringing together top-level executives from around the globe to discuss implementing the strategic ideas developed at this year’s Spring Meeting.
Hear from those who are leading the transformation charge about tactical approaches to maximizing your profits. Our interactive sessions will address a range of important issues, including mobile technology, strategic approaches to IT, new workforce roles, building global relationships, keeping magazines hot and much more!
And don’t forget: Tuesday, November 6, 2007 is Election Day … so remember to get your absentee ballot! Application forms are available at your local election office or online.
ABM’s 2007 Top Management Meeting is sponsored by Audit Bureau of Circulations, AdMedia Partners, Berkery, Noyes & Co., BPA Worldwide, BtoB, CDS Business, Computer Fulfillment, Convera, DeSilva + Phillips, Dragonfly, FOLIO:, FosteReprints, InXpo, The Jordan, Edmiston Group, min’s b2b, Nxtbook Media, Omeda and Readex Research.
House Passes Reporter's Shield Bill By Overwhelming Margin, Focus Turns to the Senate
ABM strongly supports a federal shield law, and despite the huge margin in the final vote, passage was by no means a certainty. Opponents of the bill had introduced an amendment which would have almost certainly rendered the legislation meaningless. Later, a motion was offered to recommit the legislation, which would have returned the bill to the Committee for further consideration and prevented the floor vote. Bill sponsors skillfully deflected both attempts to derail the legislation by accepting a slightly strengthened national security provision to the language that permits judges to order exceptions to the privilege.
The large margin of support for the bill in the House will be very helpful as attention now turns to the Senate, where prospects for floor action are more uncertain. The Department of Justice remains adamantly opposed to the bill due to national security concerns, and "holds" by a number of senators preventing a floor vote are certain to occur. The overwhelming support in the House, however, will provide a strong argument for overcoming the anticipated opposition.
The shield law coalition will meet this Wednesday, October 24, to discuss the status of the bill and strategy to move it forward in the Senate. We will keep you posted on the progress of this important legislation. Thanks to all ABM members who responded to the calls to contact their Members of Congress in support of the House bill. Clearly, the combined voices of the journalism community were heard loud and clear. Your support in the forthcoming Senate battle will be critical for seeing a shield bill enacted into law.
Stay tuned to E-news for the latest updates and information on what YOU can do to support the passing of the shield law bill in the Senate.
News of the Week
New Member Profile: Deutscher Fachverlag GmbH
American Business Media is proud to welcome Deutscher Fachverlag GmbH as one of 16 new members approved by the Association's board of directors during its August meeting. The Deutscher Fachverlag is one of the largest independent professional information providers in Germany and Europe with subsidiaries in several countries. Its wide range of publications includes more than 90 different titles for 14 business sectors. For more than 60 years, the publishing house has provided major national and international economic sectors with high-quality trade publications with a combined annual circulation of approximately 18 million copies.
For more information, visit http://english.dfv.de/.
New Member Profile: The James G. Elliot Co. Inc
American Business Media is proud to welcome The James G. Elliot Co., Inc. as one of 16 new members approved by the Association’s board of directors during its August meeting. The James G. Elliott Co., Inc. is a national advertising sales outsourcing firm that provides custom-tailored solutions for clients in the print and electronic media industry. The company offers an alternative to a publisher’s own direct employees or network of regional publishers’ representative firms. Its professional management and sales representatives are located in all major media markets, allowing the James G. Elliott Co. to successfully serve as a publisher’s comprehensive sales operation.
For more information, visit http://www.jamesgelliott.com.
National FFA Convention Aims to Attract Young Talent To Business Media
In an effort to promote business media to young students and connect with American Business Media’s strategic plan, ABM’s senior vice president of business media services, John Holden, and several members of ABM’s Agri Council are heading west this week to the National FFA Convention in Indianapolis.
Formerly the Future Farmers of America, the group changed its name to the National FFA Organization in 1988 to reflect the growing career opportunities in agricultural education. With over 7,000 chapters in existence today, the FFA supports state and local agricultural education programs and prepares students for careers in the food, fiber and natural resources industries.
During the four-day conference, titled “Blue Jackets, Bright Futures,” the ABM Agri Council is sponsoring the annual Executive Breakfast for leaders in the ag media industry, on Thursday, October 25. This year’s guest speaker is John Becherer, CEO of the United Soybean Board, who will present his vision on the future of the soybean industry.
In addition, Holden will once again serve as a judge for the Supervised Agricultural Experience Awards (Proficiency Awards) at the Convention. The awards honor students in the FFA Organization who have demonstrated outstanding entrepreneurship in an agricultural production or business enterprise.
For more information on the FFA or the ABM Agri Council, please contact John Holden at firstname.lastname@example.org.
The ABM Video Network Brings You Highlights from the 2007 CEBA Awards
The CEBA Creative Hall of Fame embodies the complete essence of American Business Media’s Creative Excellence in Business Advertising (CEBA) Awards, giving acknowledgement and due recognition to those agencies or individuals who have left an indelible mark on the advertising and creative communities with their unforgettable campaigns. On October 3, 2007, ABM inducted three industry veterans, including award-winning agency Doremus, Carmichael Lynch co-founder Lee Lynch, and Nina DiSesa, chairman of McCann Erickson New York, at the 2007 ceremony.
Their speeches were so moving, we decided to feature them during this week’s broadcast of the ABM Video Network. Be sure to tune in to www.AmericanBusinessMedia.com this Wednesday, October 24, at 9:00 AM EST to listen in to their inspiring – and often comical – words. And remember, all ABM Video Network broadcasts are available for viewing any time in our Video Vault … it’s the beauty of on-demand.
ABM Guest Columnist
Are You Suffering from Socialnetworkitis?
LinkedIn, MySpace, Facebook…how on earth are you supposed to do your day job, keep up with all these social networks and still manage to have a non-virtual social life?
Top Media Moves
Reed Business Information’s Variety announced the launch of VarietyJapan.com, a Japanese language Web site catering to fans of Hollywood, Japanese and Korean film and TV.
1105 Media has acquired Federal Employees News Digest (FEND), whose assets include Federal Employees News Digest, the annual Federal Employees Almanac, Federaldaily.com and Fedsoup.com.
R.R. Donnelley & Sons Company announced it will acquire Cardinal Brands, Inc. for a purchase price of $130 million (before reduction for repayment of indebtedness, retirement of preferred stock and other items.)
The McGraw-Hill Companies’ McGraw-Hill Higher Education and the ETUDES Consortium at Foothill College announced a strategic alliance intended to further the development and distribution of content for use by instructors and students.
Insight24 and IDG’s PC World announced a content syndication partnership to deliver technology-rich media content on PC World's new, expanded PCW Business Center.
The Direct Marketing Association named Microsoft Corp.’s Microsoft-MSN Marketer of the Year for its adCenter campaign and Live Earth project.
NewBay Media is pleased to announce the appointment of Deborah D. McAdams as editor in chief of Television Broadcast.
CMP Technology’s Semiconductor Insights announced that Harry Page has been named president.
Breakfast with Byte – B-to-B Meets Online Video
Come learn from the leaders in successfully delivering online video as part of their content and marketing campaigns! Get the answers to questions about this hot digital innovation that is quickly becoming a mainstay in the business information industry. Learn how to identify opportunities for video to extend your brand and increase your audience; discover the people and skill sets required to launch your video efforts; find out which business models work and the ROI for you and your advertisers; and much more!
Member Event of the Week
The McGraw-Hill Companies' ENR Business Construction Forum
Job of the Week
Blog of the Week
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices unless otherwise noted.
Committee/Council Date/Time (EST, unless otherwise noted)