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E-News : December 3, 2007
News of the Week Business Media Digital and Events Grow While Print Experiences Declines Ad revenue continues to shift as the growth of two of the key content delivery platforms for business-to-business media (digital and face-to-face) continued to show steady gains, offsetting declines in magazine ad revenue. "We are encouraged with the performance of the business media industry as two of our most important delivery platforms continue to experience growth,” said Gordon T. Hughes II, president and CEO of American Business Media. “When we also factor in the impressive growth in custom media, new revenue streams created by the sale of data and other products, the industry outlook is quite strong.” In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site or by clicking here. Former ABM Chairman and Penton CEO Sal F. Marino Passes at 87 Sal F. Marino, former Penton Media CEO and the only person to serve two terms as American Business Media chairman, died on November 22, 2007, at Lakewood Hospital in Cleveland, Ohio. Marino rose through the ranks of Penton, where he was first hired as a promotion and research manager of Steel, the Metalworking Weekly in 1952. After being promoted to business manager and then publisher, Marino was chosen as vice president in 1964 before being named president in 1971. “Sal was a big part of my life, as a member of the search committee that tapped me as president of what was then known as the American Business Press,” said Gordon T. Hughes II, president and CEO of ABM. “In the early years of my tenure, I could always go to Sal for sage advice, and he will certainly be missed by his family, friends, associates and by the members of the entire business media industry.” A 1942 graduate of DePauw University, Marino served in the U.S. Army for four years and was the recipient of numerous awards and recognition over the course of his distinguished career. He founded ABM’s Publishing Management Institute at the Kellogg School of Management at Northwestern University in 1988, and was named a McAllister Fellow by the Medill School of Journalism in 1985. The staff of American Business Media joins members of the business media community in mourning his passing. Contributions may be sent to: The Sal F. Marino Memorial Fun, DePauw University, Attn: Steve Setchell, 300 East Seminary Street, Greencastle, Indiana, 46135. New Member Profile: Hippocrates American Business Media is proud to welcome Hippocrates as one of 11 new members approved by the Association's board of directors during its November meeting. Hippocrates is the Health Tourism International Chamber of Commerce (HTICC), a non-profit organization which develops a comprehensive global plan and strategy in order to cultivate the growth of the health-tourism industry at an international level. The Chamber is a membership organization composed of international members and executives who believe in the free enterprise economic system applied to the health and tourism industry. It provides a host of programs and services designed to help businesses of all sizes and sectors grow and prosper. The HTICC was founded in 2004 by a group of professionals with the idea of creating a space where all the individuals, organizations and companies of the health and tourism industry could get together, interchange their experiences and potentate growth. For more information, visit www.healthicc.org.
ABM Resources ABM’s “Case For” Series A set of 10 concise brochures which are a must-have for results-oriented advertisers and salespeople, the newly-revised Case For Series consists of 10 sections containing data, research and narrative that make the case for bold advertising in business media. An indispensable resource for all sales personnel, the Case For Series provides valuable information that proves the powerful impact of business media. Separated into nine topic areas, the Series explores the value of b-to-b through sections on integration, magazines, e-media, events, rich data, custom media, impact techniques, continuity and metrics. Copies of the Case For Series are available via ABM’s online store.
Breakfast with Byte B-to-B Meets Online Video Breakfast Now Available On-Demand “Why are business media companies investing so much time and money in online video?” This was the question posed to attendees at American Business Media’s Breakfast with Byte: B-to-B Meets Online Video last Tuesday morning by moderator Bob Felsenthal, vice president and publisher of BtoB and Media Business. The answer stems from this significant projection: According to Felsenthal, by 2011, video ad spending will hit $4.3 billion. “And we can’t share in that money unless we have video ourselves,” he added. Allison Arden, newly-appointed publisher of Advertising Age and Creativity, added another important statistic: This year, approximately 123 million Americans view online video at least once monthly. “What we’re building here is a user habit that isn’t going away,” she explained. Her advice for building this habit? Expand your universe by putting editorially-driven content wherever users want it. Experiment with freelance talent, manage advertiser expectations and see the beauty in your early small numbers, Arden added. Panelists Thomas Groppe, executive editor of electronic media operations for The Deal LLC, and Patricia Kelly, product manager at Hanley Wood, also shared their experiences in implementing online video into their business models. Groppe already appreciates its value, noting that online video keeps content fresh and relevant, expands key feature franchises and expands the longevity of live events with more opportunity for sponsorship. If you weren’t able to attend, don’t worry. The beauty of online technology allows you to catch the event on-demand. Click here to access the online webcast of Breakfast with Byte: B-to-B Meets Online Video. And for all other on-demand webcasts, click here. For more on new strategies in the digital media space, you won’t want to miss ABM’s Digital Velocity 2008: Real Experts Real Applications, Real Time, on March 4-5, at the Hilton New York. Delivering tangible, proven ways to execute in today’s fast-paced environment, Digital Velocity will bring you advice from innovative experts about new business models, online video and mobile audio; workforce restructuring and success metrics; new techniques for decision-making and content management; and much more. Click here for more event information. The Digital Breakfast Series was exclusively sponsored by FAST Search.
Forrester Update New Forrester Research Identifies Five Key Reasons Marketers Should Utilize Industry-Specific Business Media American Business Media’s 2007 Forrester Research study is one of the most comprehensive in the business media space. It provides a critical analysis of the trends and impact of business-to-business media on both end-users/decision-makers and marketers in light of digital media growth and business media’s potential for supporting the b-to-b sales process. The executive summary presented the following key findings:
The importance and value of the new Forrester study is confirmed by the fact that marketers and media executives have visited more than 12,000 times and downloaded the research more than 1,300 times since its mid-October release. ABM is giving you online access to the Forrester study, so don’t delay … act now and access this important industry research. Just click here for access, or contact Richard Bertin at r.bertin@abmmail.com for more information.
Neal Central
Neal Awards Submission Deadline Extension Ends This Friday The deadline for the 2008 Jesse H. Neal Awards competition has been extended, and all entries must be postmarked by this Friday, December 7, 2007. So get your entries ready for a chance to be honored with one of the most esteemed awards in business media. Entry forms are available online. And ABM wants all of your submissions to clear the initial screening process, so click here to view the top 10 reasons most cited for disqualification. Dubbed “the Pulitzer Prize of the business press,” the Neal Awards are the business media industry’s most prestigious and most sought-after editorial honor. Established in 1955, they recognize and reward editorial excellence in business media publications and Web sites. They are named after ABM’s first managing director, who remained active in promoting the business press throughout his life. The awards will be presented on March 14, 2008 at the Waldorf=Astoria in New York City. If you do choose to enter online, please note that the completion of the online form is only the beginning of the entry process. To simplify the process, have all the information at hand, because you cannot return to the form if you do not complete it. Click here to complete the entry form online. For more information, click here or contact Debbie Humphreys. The 2008 Jesse H. Neal Awards are sponsored by PARS International Corp.
ABM Event Report Be Inspired by Women in Business-to-Business American Business Media is proud to kick off 2008 with an evening of inspiring success stories. On January 23, 2008, hear from today's leading female executives about their keys to success during Women in Business-to-Business: Real Stories, Real Successes. At this much-anticipated reception, share ideas with like-minded women (and men) seeking professional growth and how to make it happen. Among the featured speakers for the evening’s roundtable discussion is Mary Dolaher, CEO of IDG World Expo. She will share her personal journey of progression up the ranks of the media industry and strategies we can all use in realizing our career goals and aspirations. Dolaher oversees IDG World Expo's suite of events, spearheading the new video game show, "Entertainment for All Expo" (E for All), and other industry-leading brands such as Macworld, LinuxWorld, GreenXchange and more. Additionally, she facilitates new business development, with particular focus on creating dynamic communities around each show. Prior to joining IDG World Expo, Dolaher was senior vice president of the Entertainment Software Association (ESA), where she directed the video game industry’s annual Electronic Entertainment Expo (E3). Agenda and speaker updates will be announced soon. Click here to register or for more information.
ABM On the Road
Moving West this Winter American Business Media’s newest addition to the executive team, Chief Technology Officer Joshua Kuvin, will be seeking out warm weather, and of course our members, in San Diego this February. In an ongoing plan to expand our presence beyond the New York metropolitan area, Kuvin will be appearing as a speaker at the 2008 Online Marketing Summit (OMS). Set in San Diego from February 21-23, 2008, the Summit brings together the best minds in corporate marketing, with leading online educators facilitating a world-class collaboration of best practices in interactive marketing. Kuvin will discuss what it takes to re-launch your Web site on Thursday, February 21, at noon. Joining Kuvin in San Diego will be ABM’s executive vice president of business development, Nick Ferrari. While there, Ferrari will take the time to meet with ABM members. He will be contacting our California members to set up a meeting. If you have not heard from Nick and would like him to meet with you during his February trip, please contact him at n.ferrari@abmmail.com or 212-661-6360, ext. 3308. We hope that you will join Joshua, Nick and some of your fellow ABM members in San Diego this February. As a member of ABM, you are eligible to receive a discounted registration rate for this conference! For registration information, please visit http://www.onlinemarketingsummit.com/abm.
Committee Corner
BusinessWeek’s Senior Director of Editorial Technology Speaks to ABM Committee American Business Media’s Production and Manufacturing Technology Committee gathered at ABM’s New York offices last week for an informative and insightful presentation on the transition to digital technology in the production space. Mauro Vaisman, senior director of editorial and operations technology at BusinessWeek, shared the process and challenges BusinessWeek faced in changing the culture of the magazine to meet the demands of the shift to digital. With the growing need to standardize writing for both print and online delivery, many ABM members are seeking a more flexible system that allows seamless publishing in both areas. Vaisman, who led BusinessWeek’s first redesign in 20 years and the magazine’s re-launch earlier this year, highlighted the magazine’s change to a publishing suite that created a single, integrated editorial workflow of both print and online features. Vaisman’s presentation generated buzz among the Committee members and sparked an interesting Q&A session. The Production and Manufacturing Technology Committee creates a forum for ABM members to share information, experiences, best practices and the latest issues related to production and manufacturing in publishing. Recent meeting topics included discussions on Quark, Adobe and InDesign programs; managing digital assets; and a tour of the Quebecor World and R.R. Donnelley co-mail facilities. The Committee will meet again in March 2008. For more information or to join the Committee, contact Jenna Lisanti at j.lisanti@abmmail.com.
eMedia Update
ABM Video Network Talks Digital Sales On this week’s broadcast of the ABM Video Network, Aaron Kahlow, managing partner of BusinessOnLine, shares his impressions of some of the top line concerns discussed during the “Increasing Your Digital Sales” panel he participated in during ABM’s recent Top Management Meeting in Chicago. Kahlow touches on the challenges publishers face in monetizing digital content; Barry Diller’s break-up of IAC into 5 publicly-traded companies; and much more. During his time at BusinessOnLine, he’s helped some of the most recognizable brands on the globe develop their Web strategies and improve online effectiveness. Kahlow also lends his expertise to the Association’s membership as a member of ABM’s Digital Media Council, and he’s addressed the IT Committee on search engine optimization. Be sure to tune in to www.AmericanBusinessMedia.com this Wednesday, December 5, at 9:00 AM EST. Or just click on “Aaron Kahlow Interview” in the list of videos featured on the ABM homepage Dragonfly player to watch whenever you want … it’s the beauty of on-demand. Past broadcasts are also archived in the Video Vault.
ABM Guest Blog Expanding B-to-B’s Digital Horizons Want to learn more about technology trends affecting business-to-business online media? Whether it’s brand awareness, search marketing or audience development, Dave Newcorn, vice president of new media for Summit Publishing Company, touches on all things relevant to b-to-b’s digital transition in his “B2B Digital Media” blog. Newcorn’s latest entry addresses subscription-based content, suggesting that exclusive, Web-only formats can be a large part of the future of online b-to-b media growth and are worthy of our time and investment. Click here to access this week’s featured guest blog and read more.
Top Media Moves PennWell Corporation announced it has acquired a 51% interest in iCommerce & Marketing L.L.C., which operates RenewableEnergyAccess.com, the world’s leading online-only publication and business-to-business community for renewable energy. Canon Communications will launch the Green Manufacturing Conference, held January 29-30, 2008, to familiarize its attendees (domestic manufacturers) with concepts otherwise foreign to the industry, such as carbon-footprint reduction, design-for-manufacturing, zero waste, green chemistry and cleaner technologies. 1105 Media announced it is set to launch the Virtualization Media Group, a new business unit focused on virtualization technologies, products and news. Penton Media's Occupational Hazards magazine announced the launch of “SafetyLive TV” (SafetyLiveTV.com), a new Web site that allows safety, health and industrial hygiene professionals to view video programs, product and service demonstrations, reports from industry trade shows and interviews with newsmakers online. GlobalSpec announced it has expanded its relationship with IEEE, an engineering professional association. MeritDirect has been awarded management of Judy Diamond Associates’ Benefit Plan Administrators e-mail file.
Event Calendar SAVE THE DATE: Spring Meeting 2008 – Find out how American Business Media members are attempting new approaches to attract advertisers, increase audiences across all platforms and deliver new streams of revenue and profit. Join business information leaders, along with their spouses and companions, colleagues and friends for a conference featuring top-of-the-line speakers, high-level content, golf and tennis tournaments, and other leisure activities that allow members to network in a relaxed setting. Agenda and speaker updates will be announced soon. Click here for more information …
Member Event of the Week Lee Publications' WHEN Recycling Expo
Job of the Week Advertising Sales Associate, Penton Media
Blogs of the Week Getting Started in Business Information/Rich Data: Do Centrally What Otherwise is Done Independently
Committee Watch The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices unless otherwise noted. Committee/Council Date/Time (EST, unless otherwise noted)
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