E-News : December 17, 2007
News of the Week
New Member Profile: Spencer Stuart
American Business Media is proud to welcome Spencer Stuart as one of 11 new members approved by the Association's board of directors during its November meeting. Founded in 1956 and privately owned, Spencer Stuart is one of the world's leading executive search consulting firms. They are the advisor of choice among top companies seeking guidance and counsel on senior leadership needs, operating out of 51 offices in 27 countries. Clients range across industries, from the world's largest companies to medium-sized businesses and entrepreneurial start-ups. Spencer Stuart’s 320 consultants possess a unique blend of professional search experience and industry expertise. Consultants are organized in practices and work in teams, often across international boundaries that maximize sector specialization and knowledge-sharing. These client service teams are supported by first-rate associates and researchers, and backed by state-of-the-art technology.
Case For: Integration
The greater the number of b-to-b channels an advertiser employs, the more likely a campaign will move the market. And Forrester Research confirms that the combination of magazines, online and in-person events scored highest of all communications options for lead generation and branding. That’s why American Business Media is offering you access to the newly-revised "Case For: Integration," one of 10 sections within the Case For Series, containing data, industry research and narrative that proves the powerful impact of business media.
According to the Reed Research Group, timing is everything, and different b-to-b media forward the action at different stages of the purchase process. To find out more about the impact of different mediums at different times, pick up this important resource for only $5, and learn straight from industry insiders about how to create the most effective advertising platforms.
ABM Event Report
Advertising Icon and Author Joins ABM’s Women in Business-to-Business Event
To celebrate the changing face of the business information industry, American Business Media is devoting the month of January to today’s female industry professionals. And our January 23rd honorary reception, Women in Business-to-Business: Real Stories, Real Successes, will surely be the highlight of the month.
Creativity is in the spotlight at this much-anticipated event, and inspirational success stories will take center stage. Leading female executives will share how they set goals for professional growth in their respective careers and achieved success. ABM is delighted to introduce our latest featured speaker, Nina DiSesa, chairman of McCann-Erickson New York.
DiSesa worked her way through the ranks at McCann to ultimately become one of 13 global creative leaders of the McCann Worldgroup Global Creative Collective. She is the first woman and first creative director to be named chairman in the McCann Global network. DiSesa is also author of "Seducing the Boys Club," a personal account of her experiences in the path to success, which will be published by Random House in January 2008. At ABM's Creative Excellence in Business Advertising (CEBA) Awards in October, DiSesa was inducted into the Creative Hall of Fame, joining an esteemed group of advertising icons.
ABM has a wonderfully insightful and motivational evening planned … all we’re missing is you! So join us to toast the accomplishments of women in business-to-business and hear firsthand their keys to success.
Click here for more information on registration, event details and a list of honorees.
Announcing the Agenda for Digital Velocity 2008
We all know that attention and dollars are shifting to online platforms at a stunning rate, and this dramatic shift continues to demand that business information companies position their brands for the digital age … NOW. On March 4 & 5, American Business Media’s Digital Velocity 2008 will demystify the high-level strategies needed to boost your revenue and provide tangible ways to execute in today’s fast-paced environment, straight from the experts. Check out the agenda, below:
Tuesday, March 4
Wednesday, March 5
Discounted rooms are now available at the Hilton New York on the nights of March 3 & 4. To reserve, contact Lauren Gabriele at firstname.lastname@example.org or 212.661.6360, ext. 3322.
For complete information on sessions, speakers and registration, click here.
Digital Velocity 2008 is sponsored by Audit Bureau of Circulations, BPA Worldwide Interactive, CDS Global, Convera, Dragonfly, Inform Technologies, InXpo, The Jordan, Edmiston Group, Nxtbook Media, Omeda, Texterity and Unisfair.
Honoring Business Media Icons, 40 Years Strong
Nominations are now being accepted for the 40th Annual American Business Media Crain Award competition! All ABM member publications are invited to submit a nomination by Friday, January 11, 2008. The award will be presented at the 54th Annual Jesse H. Neal Awards luncheon on March 14, 2008, at The Waldorf=Astoria in New York City, so mark your calendars now!
The Crain Award is given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media. The award was established by a grant from the G.D. Crain, Jr. Foundation, and includes a distinctive crystal trophy with a $1,000 prize.
To be considered for the award, a nominee must have a proven career record for editorial accomplishment (he or she must have formulated editorial policies and directed editorial activities for one or more specialized business publications or Web sites, and must have assumed leadership in the field or industry that his or her publication serves). The nominee must have demonstrated a capacity for maintaining the highest editorial standards, and must have advanced ABM’s tradition of editorial initiative, leadership and integrity.
The award honors a legendary business publication editor, Advertising Age founder G.D. Crain, Jr. Last year, Deborah L. Whistler, editorial director of Newport Communications Group, was bestowed with this distinct honor.
Nominate an industry icon today: Click here to download the 2008 Crain Award Call for Entries Rules.
The 2008 Jesse H. Neal Awards are sponsored by PARS International Corp.
New Year, New Issues on the Hill
As we approach the new year, American Business Media is preparing to tackle a slew of new issues as part of its efforts to keep member companies informed on the latest in government affairs. ABM’s new Information Policy Committee (IPC), chaired by Cynthia Braddon, VP of government affairs for The McGraw-Hill Companies, is working hard to best position the Association and its members on important topics confronting the business information industry as it adapts to the digital age.
Of the many issues addressed by the IPC, perhaps the most challenging is net neutrality, the idea that broadband service providers should not be permitted to discriminate against smaller media companies, or burden or interfere with content providers based on the content's source, ownership or destination. ABM’s primary concern is that (as with our postal battles) a contrary policy permitting discrimination among content providers will inevitably lead to favorable treatment of the largest providers at the expense of smaller providers with less market clout.
Because ABM is primarily an association of content providers of varying sizes who wish to fully utilize the Internet for delivery of their value-added content, the resolution of the net neutrality debate is crucial to all members. ABM supports the concept of net neutrality, which, among other things, would prohibit broadband service providers, such as cable and telcom companies, from giving preferred transit through the Internet to their own services or those of favored third parties that may compete with those smaller providers, such as ABM members.
Rep. Edward Markey (D-Mass.), chairman of the House Energy and Commerce Subcommittee on Telecommunications and the Internet, is preparing to re-introduce a bill he wrote last year to prevent larger phone and cable companies from discriminating against smaller Internet traffickers. Further action is expected in the new year, but if not favorably resolved, the net neutrality issue could potentially threaten the growth of business information in the digital age. ABM is committed to protecting our members’ interests and will keep you informed.
In addition to its work on net neutrality, the IPC is also in the process of developing policy statements on the topics of customer privacy, data breach, the availability and dissemination of public information and intellectual property.
Forrester Fact Board
Business decision-makers rank industry-specific Web sites one of the top two digital resources they rely on to do their jobs.
This is just one of the significant findings from American Business Media’s 2007 Forrester Research study, one of the most comprehensive in the business media space. The study provides a critical analysis of the trends and impact of business-to-business media on both end-users/decision-makers and marketers in light of digital media growth and business media’s potential for supporting the b-to-b sales process.
Kevin Arsham, trade media director at OMD and vice chair of ABM’s Media Advisory Board, supports the importance of Forrester’s conclusions. “The Forrester study gives us the proof we need to make sound decisions regarding how we advise our clients in allocating their investments in media – a well-balanced mix of specialized business publications and their digital properties,” he said.
ABM is giving you online access to the Forrester study, so don’t delay … act now and access this important industry research. Just click here for access, or contact Richard Bertin at email@example.com for more information.
From the CTO's Corner
I hope this letter finds everyone in the holiday spirit! As CTO for ABM, in an effort to keep as many of our members up-to-date on the latest and greatest software, hardware, and applications, I have a holiday present for all of you! And no … it’s not some goofy-looking avatar or a “Jingle Bells” mp3! It is, however, from across the big pond, from our British friends.
They always seem to come up with the most innovative articles over there, and this one in particular, released by one of our member companies CNET (actually, CNET UK) last month, should definitely make a good stocking stuffer for all of you.
I also want to include one more little bit of business as we approach the New Year, which is some recent news from Facebook.
So start revving your IT department engines, because 2008 is going to be a busy year for your developers. This little release might help them with programming your company’s open social network.
ABM Video Network Gets Metrical with Rick Geritz
This Wednesday morning, Rick Geritz, CEO of BDMetrics and panelist at ABM’s November Top Management Meeting in Chicago, sits down to share his perspective on how b-to-b content producers can utilize technology to more accurately define the ways in which audiences are interacting with their print, online and face-to-face products.
Geritz has more than 15 years of experience in building profitable technology product companies. He’s held senior-level executive roles for SafeNet, including president and general manager, where he was responsible for overall product strategy and operations. He also led SafeNet’s corporate and business development activities during the 2001- 2002 economic cycle. Before SafeNet, Geritz was the executive VP and a board member at ICARUS Corporation, where he led the company's worldwide product strategy and operations, and subsequently led its sale to Aspen Technology.
Top Media Moves
CNET Networks introduced its Open Content Platform, which will enable the company to share content with publishers throughout the Web.
Google has introduced a new feature for AdSense called the Ad Review Center.
The McGraw-Hill Companies’ BusinessWeek has joined LinkedIn, a social network targeting business professionals.
According to a recent study by CMP Technology, the focus of IT decision-makers next year will gradually shift to software rollouts and virtualization, among other areas, from the current challenges of security, business continuity and compliance.
Vicki Masseria was appointed the new CEO of Ascend Media.
The Business Marketing Association of New York announced it has elected three new members to its board of directors: Nicole O’Rourke, VP, advertising & brand management, Aetna; Carl Anderson, president/CEO, Doremus and Co.; and Tom Stein, president/CEO, Stein Rogan+Partners.
SAVE THE DATE: 54th Annual Jesse H. Neal Awards Luncheon
Mark your calendars for the biggest business media editorial bash of the year! Called “the Pulitzer Prize of the business press,” the Neal Awards are the industry’s most prestigious and sought-after editorial honors. Established in 1955, the Neal Awards recognize and reward editorial excellence in business-to-business publications.
Hurry and reserve your seats now! Discounted Early Bird rates end January 11, 2008.
Member Event of the Week
Business OnLine's Online Marketing Summit
Job of the Week
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices unless otherwise noted.
Committee/Council Date/Time (EST, unless otherwise noted)