E-News : January 28, 2008
News of the Week
Leading Female Executives Share Success Stories and Keys to Climbing the Corporate Ladder at ABM’s Inaugural Women in Business-to-Business Event
It was standing-room-only at the Prince George Ballroom last Wednesday evening in New York City as more than 150 business media professionals sought inspiration and secrets to success from American Business Media’s six honorees during the Association’s inaugural Women in Business-to-Business: Real Stories, Real Successes.
In order to recognize and celebrate the changing face of the business information industry, ABM devoted the entire month of January to today’s women in business media, with dedicated efforts including specialized articles and Video Network broadcasts. The January 23rd event recognized the career achievements of today’s leading female executives in business media while allowing attendees the opportunity to network with like-minded professionals.
Sponsor Ann Marie Bushell, Group Executive VP of Marketing for RR Donnelley, kicked off the evening with an important tip for attendees. “Shame on us if tonight is just a lovely evening where we chatted with a few interesting people and heard some interesting stories … Learn how to use the network!”
Bushell then passed the microphone to the evening’s facilitator, CBS News Correspondent Erin Moriarty, who moderated a roundtable discussion with the five other honorees and Gertrude R. Crain recipients: Deirdre Bigley, VP, Worldwide Advertising & Interactive, IBM; Nina DiSesa, Chairman, McCann-Erickson New York, and author, “Seducing the Boys Club”; Mary Dolaher, CEO, IDG World Expo; Gloria Scoby, SVP and Group Publisher, Crain Communications; and Peggy Walker, President and COO, Vance Publishing Corporation.
The discussion transformed into a dynamic conversation about stereotypes, challenges and the evolution of the industry’s working women. The speakers agreed that young women today are entering the workforce with more expansive educational backgrounds, heightened confidence and greater demands, all leading to more acceptance and diversity within the business media community, and Corporate America overall.
Conversation quickly became heated when DiSesa addressed the limited opportunities for women at the top. “It’s not a glass ceiling,” she said. “It’s a plexiglass ceiling, because you can shatter glass. But that plexiglass ceiling, it just won’t budge.” Scoby referenced statistics when she said that women often leave large companies due to a lack of creativity at the top. “It doesn’t play to a woman’s – and I’m going to make a rash generalization here – natural suit, which is creativity,” she said.
Moriarty wondered if working women bring this stifling upon themselves with their discussion of feelings and insecurities. “It’s dangerous in the workplace from my viewpoint,” she said. And the speakers seemed to agree that putting on a brave face at work – and saving the expression of emotions for home – is necessary.
In her new book, “Seducing the Boys Club,” DiSesa discusses the art of S&M, or Seduction & Manipulation. She believes we all come into the world with a desire to control our environment, and motivating people to act – not just for you, but for the company, the client or the good of mankind – is manipulation for a good cause. Or just successful leadership, as Walker and Bigley pointed out.
The honorees’ final words of advice for aspiring young women looking to fill their shoes? Become a “go-to person,” Walker said, adding that proactively taking on assignments and participating in your organization gives you visibility, value and recognition by management. Scoby stressed the importance of a well-balanced life that feeds you from a variety of different places. Letting go of guilt was Dolaher’s best suggestion. “Ask for what you want and expect what you deserve,” DiSesa said. Bigley, the true marketer, advised the audience to always think about their brand or sound byte. And Moriarty said it’s all about being comfortable with yourself … even if it takes awhile to figure out who you really are.
Case For: Impact
B-to-b media isn’t short on ways for advertisers to stand out: Nearly half of readers pay attention to ads inside the front cover or on Page One, and more than 40% of an audience will remember an ad on the back cover or opening spread says a recent Reed Research Group study. And that’s just within the magazine. Through impact units, like cover wraps, gatefolds, special sections, product samples and bellybands, it’s easy to increase your brand awareness.
That’s why American Business Media is offering you access to the newly-revised "Case For: Impact," one of 10 sections within the Case For Series, containing data, industry research and narrative that proves the powerful impact of business media. So to find out more about how to double your readership through impact ads, pick up this important resource for only $5, and learn straight from industry insiders.
ABM Event Report
Learn Today’s Best Practices in Implementing New Technologies at Digital Velocity 2008
The hand-off from editors and product managers to technology developers is often uncomfortable, mysterious and error-prone. Most notably, projects are often forced to compete for resources against other corporate technology development imperatives. So on March 4 & 5, during American Business Media’s Digital Velocity 2008: Real Experts, Real Applications, Real Time, find out what happens to projects after product managers envision them, and learn best practices for prioritizing resource allocations and managing technology teams to deliver on business goals during the interactive panel, “Best Practices in Implementing New Technologies,” Wednesday, March 5, from 11:15 AM to 12:20 PM.
Join moderator Terry Baldwin, VP/CIO of Diversified Business Communications, and panelists Zorana Bojanovic, managing director of online development and technology for Watt Publishing; Jeff Craig, CIO at Hanley Wood; and Prescott Shibles, VP of new media at Penton Media for an in-depth discussion on centralized and decentralized web development, managing outside vendors, long-term development roadmaps, new leadership strategies, and much more.
Digital Velocity 2008 will demystify the high-level strategies needed to boost your revenue and provide tangible ways to execute in today’s fast-paced environment, straight from the experts. Register now for the most comprehensive and powerful digital event of the year!
To reserve your room, contact Lauren Gabriele at email@example.com or 212.661.6360, ext. 3322.
For complete information on sessions, speakers and registration, click here.
Digital Velocity 2008 is sponsored by Aequor Technologies, Audit Bureau of Circulations, BPA Worldwide Interactive, CDS Global, Convera, DataJoe, Dragonfly, Inform Technologies, InXpo, The Jordan, Edmiston Group, Nxtbook Media, Omeda, Texterity and Unisfair.
Find Out from One of Washington’s Top Lobbyists What’s Coming Up On the Hill in 2008
During these uncertain economic times, innovation is a critical key to success. And the latest information on maximizing current revenues, new digital revenue-building technologies and government affairs is knowledge you need to stay ahead of the competition. That’s why you can’t miss American Business Media’s Spring Meeting 2008 – New Paths to Success: Meeting the Challenges of Leading an Innovative Organization, May 4-7, 2008 at the La Quinta Resort & Club in La Quinta, CA. Join us on the West Coast this spring to find out how ABM and its members are talking about new approaches to attract advertisers, increase audiences across all platforms, and deliver new streams of revenue and profit. Also come face-to-face with ABM’s Government Affairs Committee, which is currently working on policies that will affect the industry and your bottom line.
On Monday, May 5, Robert Walker, chairman of ABM’s Washington representation, Wexler & Walker Public Policy Associates, will discuss the upcoming political atmosphere with attendees and share what’s in store for 2008 inside the Beltway. Cited as one of Washington’s top lobbyists by The Hill newspaper and as a “superstar lobbyist” by Financial Wire, the Bush administration confidante and former Republican congressman is recognized as one of Washington’s leading political strategists. From President Bush’s hydrogen initiative to the complexities of postal reform, Walker has played a key role in the development and implementation of major public strategies. He is seen as an expert in science, space, technology and energy issues and a master of legislative tactics and procedure.
Don’t miss this unique opportunity to learn straight from an industry insider about the latest government policies affecting your business. ABM’s Spring Meeting 2008 will bring together the top business leaders from around the world under one roof; Click here to register or for more event information.
ABM Names 2008 Crain Award Winner
American Business Media is proud to announce Boyce Thompson, editorial director of Hanley Wood’s Builder, Multifamily and Tech Groups, as the 2008 Crain Award winner. Selected as the 40th annual recipient of this prestigious award, Thompson will be honored at the 54th Annual Jesse H. Neal National Business Journalism Awards luncheon on March 14, at The Waldorf=Astoria in New York City.
Thompson has spent the better part of his 27-year publishing career writing and editing stories about residential construction, and plays an important role in both the publishing and home-building industries. He has guided the industry’s most successful magazine, Builder, for more than a dozen years, earning recognition from journalism organizations along the way and giving countless speeches exhorting builders to construct better homes, better manage their companies, better serve the customer and give back to the community. Under his leadership, Builder fearlessly tackles controversial issues – everything from suburban sprawl to rampant construction defects to discrimination against minority buyers.
Throughout his career, Thompson has worn the hat of editorial entrepreneur, identifying undeserved business audiences and answering their needs with top-flight magazines. He has launched magazines for building material dealers (ProSales), national builders (Big Builder), architects (residential architect), developers (Developer) and installers (Digital Home), among others. Within the last several years, Thompson has spearheaded the development of online media products – Web sites, e-newsletters, blogs, webinars and TV stations – on Builder.com and other Hanley Wood sites.
Practicing what he preaches, Thompson created an industry awards program, the Hearthstone Builder award, which has raised more than $5 million for home-building charities. He also serves alongside readers on the national board of directors of HomeAid, an organization that builds transitional housing for the temporarily homeless. For eight years, Thompson has served as the chair of Hanley Wood’s editorial council. During that time, he has also served on ABM’s Editorial Committee. His work has been recognized by ABM, ASBPE, FOLIO: and Crain Communications, to name just a few.
ABM’s Crain Award is given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media. The award was established by a grant from the G.D. Crain, Jr. Foundation, and includes a distinctive crystal trophy with a $1,000 prize. By name, the award honors a legendary business publication editor, Advertising Age founder G.D. Crain, Jr.
Past Neal winners and finalists have tackled controversial topics including corruption, kickbacks and political conflicts of interest. Who will take home the grand honor this year? Join us on March 14th to find out: Click here to reserve your seat.
The 2008 Jesse H. Neal Awards are sponsored by PARS International Corp.
Marketing & Media Buying
ABM Announces Important New Addition to Forrester Sales Tools:
American Business Media has previously released some of the significant findings from our new Forrester Research study, one of the most comprehensive in the business media space. And industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.
In addition to the four versions we’ve recently announced – the complete version, the complete version broken out by the 21 BIN categories, one ideal for brief presentations to clients and one confirming the power of magazines – this new presentation, “The Power of Industry-Specific Events,” provides yet another way to communicate the power of our industry-specific media properties. It will be available tomorrow morning on the Research & Marketing section of ABM’s Web site.
And don’t forget to take advantage of our webinar tutorial to gain a better understanding of what Forrester’s findings mean and how to best utilize them. Act now and access this important industry research, or contact Richard Bertin at firstname.lastname@example.org for more information.
Catch Highlights from ABM’s Inaugural Women in B-to-B Event on This Week’s Video Network Broadcast!
It was an evening filled with memorable moments last Wednesday evening at the Prince George Ballroom in New York City, as ABM kicked off its inaugural honorary reception, honoring some of the leading female executives in business media during Women in Business-to-Business: Real Stories, Real Successes. CBS News Correspondent Erin Moriarty deftly handled the moderator role as the honorees gathered on stage to share stories of inspiration, jubilation and even some frustration to a delighted audience of more than 150 media professionals.
The ABM Video Network cameras were there to capture all the action, and some of the evening’s highlights will be featured on Wednesday morning’s broadcast. Don’t miss the opportunity to see Deirdre Bigley, Nina DiSesa, Mary Dolaher, Gloria Scoby and Peggy Walker talk candidly about their experiences negotiating the nuances of the media industry and what it takes to reach the top.
Be sure to tune in to www.AmericanBusinessMedia.com this Wednesday, January 30, at 9:00 AM EST on the ABM Video Network to take a look at some very special moments. We know it’s not always easy to find the time (or the budget) to attend these events; that’s why we make sure to take the event beyond the venue. So start your day with some inspiration: Or just click on “Women in B-to-B” in the list of videos featured on the ABM homepage Dragonfly player to watch whenever you want … it’s the beauty of on-demand. Past broadcasts are also archived in the Video Vault.
Top Media Moves
Questex Media Group said it has acquired FierceMarkets, an online b-to-b media company that targets business decision-makers through its portfolio of e-mail newsletters, Web sites, webinars and live events.
Outsell acquired Eduventures, a learning collaborative research and consulting company targeting the higher education market.
CMP Technology announced it has acquired Think Service, including HDI (formerly the Help Desk Institute), one of the world’s largest membership associations for IT help desk and service management professionals, for $24.5 million.
Meister Media Worldwide announced a structural reorganization in management to more effectively leverage its strengths and capitalize on growth opportunities.
The McGraw-Hill Companies reported that its revenue grew to $6.8 billion, from $6.3 billion in 2006, while net income rose to $1 billion, from $883 million.
GlobalSpec announced it posted record results for 2007, reaching new milestones in revenue, registered users, new product launches and additional strategic partnerships.
The American Association of Advertising Agencies is set to name Nancy Hill, a former executive at Lowe Worldwide and BBDO, as its next president/CEO, according to an executive familiar with the situation.
Lebhar-Friedman has named Tom Larranaga publisher of Nation’s Restaurant News.
Integrated Sales Training Webinar:
If you’re like most media salespeople these days, you’re always looking for new ways to convince your advertisers, exhibitors and sponsors to make investments or greater investments in your integrated media programs, often losing sight of your #1 customer – your audience. Stephen Pia of Coach Media will show you how to serve as your audience’s voice box, positioning them in a way that drives deeper relationships and more profitable, longer-term deals with your advertisers, sponsors and exhibitors.
Member Event of the Week
Business Marketing Association of New York City's Marketing Outlook Forum
Job of the Week
Blog of the Week
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices unless otherwise noted.
Committee/Council Date/Time (EST, unless otherwise noted)