E-News : March 3, 2008 


News of the Week

Business Magazines Show Small Decline as Advertisers Migrate Towards Digital Media and Events
Year-to-date, magazine revenues decline 2% 

While magazine pages have declined by approximately 3% and revenues by 2% through October 2007, certain business categories have shown continued strength in magazine revenues.

Ten of the 21 Business Information Network (BIN) categories experienced revenue growth through October. The categories with the greatest growth include Resources, Environment & Utilities (11.25%), Architecture, Design & Lighting (10.86%) and Agriculture, up 5.68%.

“In a market in which digital media and events are showing strong growth, we are pleased with the fact that approximately half of our categories are experiencing growth in magazine revenues,” said Gordon T. Hughes II, president and CEO of American Business Media.

In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on American Business Media's Web site or by clicking here.

Strategic Plan Update

Several months ago, American Business Media began its strategic planning process, gathering in Washington, D.C. to develop the Association’s operational plan, effective July 1, 2008. Board members and CEOs convened, representing small, medium and large companies, geographically-diverse, and including a variety of industry silos such as healthcare, agriculture, technology, etc.

This Thursday, during a follow-up meeting, Committee & Council chairs will meet again to edit plans from the previous meeting and add input.

Headed by ABM’s Strategic Planning Committee chair and IDG Communications’ CEO Bob Carrigan, the strategic planning process calls for a focusing on the critical issues of both today and tomorrow, and will be brought to ABM’s board of directors at their annual meeting.

This strategic planning intends to lead ABM members to a new plateau by helping them develop a framework to successfully adapt and grow their companies in new business environments.

Our membership is vital to our planning process, so last October, surveys went out to the Association’s 160 media members in order to best meet their needs and develop current issues. We were delighted to receive return feedback from more than 40% of the companies. The strategic plan will be presented at our Spring Meeting 2008 this May.

Help Us Help You

American Business Media is in the process of updating the information in our database to better (and more accurately) serve you, our membership. We’re asking all members to update their entries in the system by contacting Wally Koval at w.koval@abmmail.com. It is important that we keep our records up-to-date to ensure we are providing the best experience possible and contacting you with the most relevant information.

ABM Mourns Glen Giles

It is with great sadness that American Business Media announces the recent death of Glen Giles, director of new business development at Hallmark Data Systems and a member of ABM’s Circulation Committee. Giles, 47, was killed last week at his home in Hillside, CA.  

He started his career as an auditor at BPA Worldwide, and then worked at several fulfillment companies, including ESP, Strategic and Hutchins. In addition, he was a major player in the West Coast circulation community and highly influential in the Western Fulfillment Management Association (WFMA), planning its meetings and launching initiatives. 

Glen’s passion and commitment to the industry will be sorely missed.  

Social Network Tip #1: Make Up Your Mind! 

Determine exactly what you are looking for before joining. Are you seeking another way to stay plugged into the ABM community, meet new members and associates, or promote yourself and your company? Deciding your intent will foreshadow what you will actually gain from being a member of the community.

Believe it or not, online networks are essentially a community of integral relationships, and, like any other relationship, must be built on trust and loyalty. Resolve first and foremost that you really want to be a part of the network. If you need to test the waters, temporarily join and observe some of the activity going on to see how you’ll fit in.

Joining our B-to-B Social Network means contributing, sharing, responding, helping and receiving. If you’re ready to become a vital part of the American Business Media community (of 210 people already!), join us. Sign up today! All you need is an e-mail address.

ABM Resources

Case For Series

A set of 10 concise brochures which are a must-have for results-oriented advertisers and salespeople, the newly-revised Case For Series consists of 10 sections containing data, research and narrative that make the case for bold advertising and events success in business media. An indispensable resource for all sales personnel, the Case For Series provides valuable information that proves the powerful impact of business media. Separated into nine topic areas, the Series explores the value of b-to-b through sections on integration, magazines, e-media, events, rich data, custom media, impact techniques, continuity and metrics.

Copies of the Case For Series are available via ABM’s online store.



ABM Event Report

Digital Velocity 2008 Starts Tomorrow ... and It's Not Too Late to Attend!

We all know that attention and dollars are shifting to online platforms at a stunning rate, and this dramatic shift continues to demand that business information companies position their brands for the digital age … NOW. That’s why you can’t miss American Business Media’s Digital Velocity 2008: Real Experts, Real Applications, Real Time this Tuesday and Wednesday (March 4 & 5) at the Hilton New York.

It’s not too late to register, and one-day passes are available. So join us Wednesday for interactive panels including “Using Analytics to Create Insight and Drive Growth,” “Selling Digital Media – A Holistic Approach to Revenue” and “Through the Marketer’s Lens … 2008 to 2010,” among others.

Digital Velocity 2008 will demystify the high-level strategies needed to boost your revenue and provide tangible ways to execute in today’s fast-paced environment, straight from the experts. Register now for the most comprehensive and powerful digital event of the year, just one week away!

For complete information on sessions, speakers and registration, click here

Digital Velocity 2008 is sponsored by Active AccessAequor TechnologiesAudit Bureau of Circulations, BPA Worldwide InteractiveCDS Global, Convera, DataJoeDragonfly, Inform Technologies, InXpo, The Jordan, Edmiston Group, Media Business, min's b2bNxtbook Media, OmedaTexterity and Unisfair. 

B-to-B's Passport to Transformation
SAVE THE DATE for the ABM/FIPP 2008 World Congress 

Join American Business Media (ABM) and the International Federation of the Periodical Press (FIPP) from September 7-9, 2008 when a melting pot of industry leaders gather in New York City. Exchange ideas with global business media executives to significantly increase your revenue and profits when the ABM/FIPP B-to-B World Conference comes to The Roosevelt Hotel in Manhattan this fall. Attendees will include 500 worldwide business media leaders, of which a large number will be from (but not limited to) Europe, Asia, the Pacific Rim, South America and Africa.

Don’t miss this unique opportunity to join your fellow industry leaders with New York as the global stage. Discounted rooms are now available at the Roosevelt on the evenings of September 7 & 8. Click here to reserve your room, or click here for more event information.

Meet B-to-B's New Owners at ABM's Spring Meeting 2008

It’s a time of major mergers & acquisitions in the business information industry. Purchases and sales have dominated recent headlines, and strategic buying seems to be one of the major ways to stay ahead of your competition during these uncertain times. That’s why you can’t miss American Business Media’s Spring Meeting 2008 – New Paths to Success: Meeting the Challenges of Leading an Innovative Organization, May 4-7, 2008 at the La Quinta Resort & Club in La Quinta, CA, where you’ll learn what’s motivating the industry’s new investors from some of the key players in the game. Register now to take advantage of our discounted Early Bird rates, which expire March 17. 

Join Jeffrey T. Stevenson, managing partner at Veronis Suhler Stevenson, and Gordon Crovitz, president of electronic publishing at Dow Jones & Company, among others, for an interactive discussion about b-to-b’s new owners on Tuesday, May 6. 

Connect with your peers on the West Coast this spring and discover how ABM and its members are discussing new approaches to attract advertisers, increase audiences across all platforms, deliver new streams of revenue and profit and lead a successful and innovative organization. ABM’s Spring Meeting 2008 will bring together the top business leaders from around the world under one roof; Click here to register or for more event information. To reserve your room at the La Quinta, call 1-800-598-3828.


Neal Central

Sometimes It's Not What You Know, But Who You Know
Expand your rolodex during ABM's Cocktails & Connections next week

Is your editor a Jesse H. Neal Award finalist? Join us next Thursday evening, March 13 at Mantra 986 in New York City to toast his/her achievements at American Business Media’s Cocktails & Connections: Special Neal Awards Edition. Take advantage of our special Publisher & Editor combo (Group of 2 people) for only $140!

Network with other Neal finalists on the eve of the 54th annual Awards luncheon while learning from leading media decision-makers about how content and user engagement impacts the buying and selling process in today's business media marketplace. ABM’s Cocktails & Connections is your opportunity to meet and mingle with your fellow editors, marketers, agency executives and other business media professionals, sharing ideas and making valuable business connections in the company of:

  • Stuart Bogaty, EVP/global managing partner at Universal-McCann (Accounts include Johnson & Johnson and Brown Forman);
  • Bob Felsenthal, VP and publisher of BtoB and Media Business; and
  • Andrea Marder, SVP and group account director, Targetcast tcm (Accounts include Procter & Gamble, Marriott and TIAA-CREF)

Because sometimes it's not what you know, but who you know! Click here to register or for more event information.

Cocktails & Connections is sponsored by Readex Research.

Celebrate the Best of the Editorial Best at ABM's 54th Annual Jesse H. Neal Awards NEXT WEEK

Out of thousands of entries, 104 were selected as finalists for the business media industry’s most prestigious and sought-after editorial honors: the 54th Annual Jesse H. Neal Awards. Find out who will take home the 2008 Grand Neal Award when the Neal Awards come to The Waldorf=Astoria next Friday, March 14, 2008

Four special awards – the Crain Award, the Timothy White Award, the McAllister Editorial Fellowship and the Reed Business Information Outstanding Intern Award – will also be presented during the Awards luncheon ceremony.

Boyce Thompson, editorial director of Hanley Wood’s Builder, Multifamily and Tech Groups, will receive the 40th annual Crain Award for Editorial Excellence. Established by a grant from the G.D. Crain, Jr. Foundation, the award includes a distinctive crystal trophy and a check for $1,000.

Harry McCracken, VP/editor in chief of PC World, will be presented with the 2008 Timothy White Award for Editorial Integrity, recognizing business journalists whose work demonstrates the integrity, courage and passion that White displayed throughout his career.

Daniel R. Verdon, editor in chief of DVM Newsmagazine, will be honored as the 2008 McAllister Editorial Fellow. Selected as the 14th recipient of this prestigious award, Verdon will be placed as a teacher and advisor for approximately one week on the Medill Magazine Project at Northwestern University’s Medill School of Journalism.

Jasmin Melvin, a former BPEF intern with Platts, the energy-news division of The McGraw-Hill Companies, will be presented with the third annual Reed Business Information Outstanding Intern Award, which includes a $1,000 prize, by John Poulin, executive VP and CFO of Reed Business Information.

Established in 1955, the Jesse H. Neal Awards recognize and reward editorial excellence in business media. They are named after American Business Media's first managing director, who remained active in promoting business media throughout his life.

Past Neal winners and finalists have tackled controversial topics including corruption, kickbacks and political conflicts of interest. Who will take home the grand honor this year? Join ABM on March 14th to find out; Click here to reserve your seat.

A limited number of complimentary press passes are available for working journalists. Contact Editor Kate Patton at 212.661.6360, ext. 3315, or k.patton@abmmail.com for more information.  

The 2008 Jesse H. Neal Awards are sponsored by PARS International Corp 



Marketing & Media Buying

ABM Announces Important New Addition to Sales Tools:

We’ve previously released some of the significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.

Everybody knows the power of digital media, but our Forrester consulting study conveys just how important our industry-specific digital media properties are. This new presentation, “The Power of Industry-Specific Digital Media,” serves as a perfect addition to the five versions already available to best fit your specific needs:

“The Power of Industry-Specific Digital Media" is available here, or in the Research & Marketing section of ABM’s Web site. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.



ABM Guest Feature  

The Future in Content Discovery

As the volume and choices of online content continue to grow, media and entertainment companies must evolve the ways they connect their customers to relevant content. And recommendations solutions present a unique new approach to such content discovery. By utilizing this technology, you can increase awareness of content on your site by guiding your customers to the unknown or unexplored content that matches their interests. Greater awareness means more viewing, more purchases and improved satisfaction with the overall experience.

To learn more about how you can grow your content and advertising revenue, encourage browsing and obtain better customer intelligence, download FAST Search’s free “Enhancing Content Discovery through Recommendations” white paper now!



eMedia Update 

Arnie Weissmann's Neals Insight and 2008 Travel Outlook

This Wednesday morning, Arnie Weissmann, editor in chief of Travel Weekly magazine, sits down with the ABM Video Network to talk about the upcoming 2008 Jesse H. Neal Awards, recognizing editorial excellence in business journalism. Weissmann’s extensive experience with the Neals includes hands-on involvement at all levels of the judging process. He’s familiar with the scores of business-to-business editors who donate their time and expertise to make the awards happen each year.

During this Wednesday morning’s broadcast, Weissmann, who’s also chair of ABM’s Editorial Committee, shares some of his thoughts on the emergence of blogs as a part of the growing digital content platform mix. This seasoned traveler is one of the few ABM members to have visited Iraq in the past couple years, so listen in as he offers some interesting insights into how the global and U.S. travel industries will be affected during the shifting economy.  

Remember, just ‘click to play’ the interview on Wednesday after 9:00 AM EST. You can also tune in to www.AmericanBusinessMedia.com anytime and just click on ‘Arnie Weissmann’ in the list of videos in the Dragonfly Player on ABM’s homepage to watch at your convenience.



Top Media Moves

United Business Media restructured CMP into four market-focused businesses, each with its own CEO.

IDG introduced the IDG TechNetwork, an online hub designed to help advertisers get their messages in front of bloggers and independent publishers.

Nielsen Business Media announced the creation of an entertainment group that combines the company’s entertainment brands across various media.

About.com CEO Scott Meyer announces he will be leaving the company March 6.

Texterity announced top management changes in response to company growth. The company appointed Cimarron Buser to Senior Vice President, Marketing & Business Development; Carl Scholz to Senior Vice President, Technology & Operations; and Bob Ludwick to Vice President of Sales.

Just one month after its official launch, business bookmarking site Junta42 is gearing up to introduce Junta42 Match, a business pairing site aimed at bringing together custom content providers and brand marketers, set to launch this May.



Event Calendar

The Business Information Imperative:
Build Profits, Enhance Value

April 10, 2008, Reuters Building, New York City

Everyone's talking about the wonders of business information and how it's the key to our industry's future success. But making sense of how to develop compelling content and set up attractive revenue streams that deliver applications to our customers is never easy. There are myriad business models to pursue, each with its own distribution and operational structure. And now more than ever, executives are charged with identifying and implementing these new, profitable revenue streams. At ABM’s event this April, find out how business information, also known as rich data, can be an important new addition to your portfolio.

Click here for more information …


Member Event of the Week

Bobit Business Media's International LCT Conference
March 17-19, 2008, Las Vegas 
Click here to find out more

To see your event featured here, please contact us at info@abmmail.com.


Job of the Week  

Senior Conference Program Manager, The Economist Group 


Blog of the Week

Top 10 Reasons Why YOU Should Hire a BPEF Intern in 2008 


Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.                                                                 

Digital Media Council

Thursday, March 13, 2008

11:00 AM EST


View past issues of E-news

Sign up a colleague for E-news