E-News : March 10, 2008 


News of the Week

Net Neutrality Controversy Wages On

Most recently in the ongoing debate over net neutrality and the practices of Comcast Corporation, Federal Communications Commission (FCC) Chairman Kevin Martin gave the strongest lead yet that he may find the company at fault in its broadband practices.

In a speech given at Stanford University Law School last Friday, Martin said he found it “troubling” that Comcast would initially deny slowing or blocking its broadband Internet customers’ access to a file-sharing, peer-to-peer software application, according to The Wall Street Journal. “A hallmark of what should be seen as a reasonable business practice is certainly whether or not the people engaging in that practice are willing to describe it publicly,” he said.

Net neutrality will remain on ABM’s radar as a hot-button topic as each decision made in the case will have a lasting effect on the digital frontier. As for the Association’s stance, Cindy Braddon, VP of Government Affairs for The McGraw-Hill Companies and chair of ABM’s Information Policy Committee (IPC), states, “from the ABM perspective, we’re really still exploring. We don’t have a position finalized yet, but we’re trying to make sure that our members will have fair and equitable treatment in this new digital streaming world.”

American Business Media's Digital Velocity Delivers Tangible Strategies for Online Success
Attendees engaged, informed and ready to master the digital domain

More than 250 business media professionals converged on the Hilton New York last Tuesday and Wednesday to attend American Business Media’s Digital Velocity: Real Experts, Real Applications, Real Time.

During two full days of expert panels, technology showcases and hands-on applications, Digital Velocity 2008 helped attendees fully capitalize on the digital opportunity by demystifying the high-level strategies necessary for execution. Panels prepared business media leaders to tackle rapidly-changing digital business challenges, including organizational and recruitment tactics, Web 2.0 editorial content approaches, digital media product development and effective selling strategies for changing buying habits. In addition to hearing from leaders who have made sense and money out of media’s new digital domain, attendees learned straight from the providers of emerging technologies about new tools and software changing the way they conduct business.

Keynote speaker Shawn Colo, co-founder and head of M&A at Demand Media, kicked off the event with a mind-blowing statistic: More than 70 million weblogs are currently tracked online, meaning that approximately 1.4 blogs are created per second. Colo introduced this statistic as just one indicator that the Internet has transformed the traditional media model in terms of content, audience and monetization.

And with the gradual erosion of print advertising, added Mike Lavitt, senior content producer for The McGraw-Hill Companies’ Aviation Week and chair of ABM’s Digital Media Council, it is now more imperative than ever to transfer your audience to online platforms. Panelists concluded it’s ultimately about using your current technological capabilities to build an interactive community of engaged users. “It’s no longer just about publishing content,” said Howard Ratner, CTO of Nature Publishing. “It’s about enabling your users to communicate” with you and with each other.

Heated conversation ensued during the “Selling Digital Media” panel, as speakers and attendees debated the need for a dedicated digital salesperson while executives from Summit Publishing and The Wall Street Journal represented different perspectives on sales teams and processes.

During an interactive panel of social media success stories, John Jainschigg, executive director of CMP Metaverse, guided attendees into the virtual world of Second Life, “a high-impact, game-changing global platform for virtual events that delivers real-world benefits.” According to Jainschigg, Second Life is a place where publishing’s historic strengths, such as editorial influence and audience, have real impact. In addition, CMP has found that its digital event audience is as comprehensive and qualified as its real-world audience, and the engagement is vastly outstretched (top 25 attendees stayed an average of 29 hours!).

Ultimately, the event’s high attendance spoke volumes about the needs and wants of business information companies to fulfill their digital goals during a time of increasing change. And whether about workforce, sales, editorial, events, marketing or technology, Digital Velocity 2008 was the forum that raised and answered the industry’s most important questions. 

Digital Velocity 2008 was sponsored by Active AccessAequor TechnologiesAudit Bureau of Circulations, BPA Worldwide InteractiveCDS Global, Convera, DataJoeDragonfly, Inform Technologies, InXpo, The Jordan, Edmiston Group, Media Business, min's b2bNxtbook Media, OmedaTexterity and Unisfair. 

Help Us Help You

American Business Media is in the process of updating the information in our database to better (and more accurately) serve you, our membership. We’re asking all members to update their entries in the system by contacting Wally Koval at w.koval@abmmail.com. It is important that we keep our records up-to-date to ensure we are providing the best experience possible and contacting you with the most relevant information.

Social Network Tip #2: Meet Your New Page!  

So you’ve made up your mind to join the network. Sign-up is easy. After entering your e-mail address, simply create a password. A few questions will pop up next. The questions listed are there to safe-guard the network and yourself, helping to weed out those who are not truly invested in the community. Questions also help to identify and form specialized sub-groups based on interests. Our system administrator will quickly review your request to join and a confirmation e-mail will immediately be sent to you upon approval.

Congratulations, you are now apart of American Business Media’s new B-to-B Social Network! So what now?

Start with adding some personality to your new page. Templates and tools are available to pick and choose from. Load your favorite photos, videos and music to spice it up. Determine which information you’d like made available and which should be locked for your access. (A small graphic of a lock shows information is only available to you.) Your page is now your calling card. Browse around and take notice of all the options available to you, and feel free to add blog features, discussion forums and gadgets. Be creative, be explorative, and most importantly, be you.

ABM Resources

2008 ABM/SISO Compensation Survey

The 2008 ABM/SISO Compensation Survey will provide you and your fellow members of American Business Media and SISO with a wealth of salary and other compensation-related information in the trade show industry. This is the third compensation survey from ABM and SISO, and is free of charge for members who participate. Non-participating ABM and SISO members pay $695, and non-members, $995.

Your completion of the survey is important, so we’ve extended the deadline to this Friday, March 14. Please download the survey from the link below and follow directions carefully.

2008 ABM/SISO Compensation Survey template

2008 Compensation Survey job descriptions



Neal Central

Network with Top Media Movers & Shakers This Thursday Evening! 

Mix, mingle and exchange business cards over cocktails during the latest installment of ABM’s popular networking reception series. Join us this Thursday, March 13, at Mantra 986 in New York City to toast the Neal Awards at our Cocktails & Connections: Special Neal Awards Edition, while learning from featured guests about how content and user engagement play a critical role in your marketing campaign.  

ABM’s Cocktails & Connections is your opportunity to make valuable business connections with your fellow editors, marketers, agency executives and other business media professionals, as Tyler Schaeffer, managing partner/worldwide strategic planning director at MindShare New York and overseer of the global account for American Express OPEN Small Business, joins our group of featured guests.

Before joining MindShare in April 2006, Tyler was senior VP and director of media brand planning at Foote Cone & Belding Worldwide, where for 25 years, he demonstrated an inventive approach to the planning process, with keen insights into its involvement in creative strategies. His innovative thinking and creativity proved accountable for blue-chip marketers across consumer, packaged goods, retail, technology, b-to-b and financial categories, including AT&T, Avaya, British Virgin Islands Tourist Board, Brown Forman, Campbell’s, Citicorp, Compaq, DEC, Fairmont Hotels & Resorts, Fila, Frito-Lay, HIS Jeans, IBM, IRS, Jamaica Tourist Board, JP Morgan Chase, Lucent, MetLife, Motorola, NCR, The New York Times, Price Waterhouse Coopers, Samsung. 

Don’t miss this unique opportunity to network with other Neal finalists on the eve of the 54th annual Awards luncheon and learn from leading media decision-makers about the buying and selling process in today's business media marketplace. Because sometimes it's not what you know, but who you know! Click here to register or for more information. And don’t forget to take advantage of our special Publisher & Editor combo (Group of 2 people) for only $140!

Cocktails & Connections is sponsored by Readex Research.

The Neals are Finally Here!
Celebrate the best of the editorial best this Friday 

You know the finalists. You’ve read about the special award winners. Now let’s get to the moment you’ve really been waiting for: This Friday, March 14, join American Business Media for the 54th Annual Jesse H. Neal Awards luncheon at The Waldorf=Astoria, and be among the first to find out who will take home the coveted 2008 Grand Neal Award.

Out of thousands of entries, 104 made it through a rigorous two-tier screening process to be selected as finalists for the business media industry’s most prestigious and sought-after editorial honors. Established in 1955, the Jesse H. Neal Awards recognize and reward editorial excellence in business media. They are named after American Business Media's first managing director, who remained active in promoting business media throughout his life.

Four special awards – the Crain Award, the Timothy White Award, the McAllister Editorial Fellowship and the Reed Business Information Outstanding Intern Award – will also be presented during the Awards luncheon ceremony.

Past Neal winners and finalists have tackled controversial topics including corruption, kickbacks and political conflicts of interest. Who will take home the grand honor this year? Join ABM this Friday to find out; Click here to reserve your seat.

A limited number of complimentary press passes are available for working journalists. Contact Editor Kate Patton at 212.661.6360, ext. 3315, or k.patton@abmmail.com for more information.
The 2008 Jesse H. Neal Awards are sponsored by PARS International Corp.



Education Spotlight

BPEF Intern Request Deadline Extended

Get ready to march into summer with a Business Press Educational Foundation (BPEF) intern! BPEF knows how busy you are, so we have extended the deadline to request an intern for your company until next Thursday, March 20, 2008. Click here to access the 2008 BPEF Intern Request form.

From editorial to technology to marketing, BPEF interns possess the skills necessary to be an asset to your business, and American Business Media members have begun to recognize the benefits an intern can bring. Interns are no longer the kids that bring you coffee, but rather the young professionals who can provide that extra brain you need around the office.

With March underway and spring almost here, college students across the country are eagerly trying to secure their internships for the summer. Over 100 hopeful BPEF interns have already applied to the program, and now is the time to request your BPEF intern before the best and brightest are snatched up by your competitors.

For more information on the BPEF Internship Program, contact Jenna Lisanti at j.lisanti@abmmail.com or at (212) 661-6360.



ABM Event Report

Learn How to Monetize Your Audience Market Research at ABM's Business Information Event

For every $10,000 an advertiser is spending with you, this same company is spending another $7,000 on market research to discover what their customers want. Want to tap into this revenue stream? Find out how at American Business Media’s Business Information Imperative: Enhancing Value, Building Profits Through Rich Data on April 10, 2008 at the Reuters Building in New York City.

Leading executives tapping into this compelling revenue source for publishers will share their success stories and advice during the interactive afternoon session, “Are You Monetizing Surveys and Audience Market Research? Others Are!” Join moderator Chuck Richard, VP and lead analyst at Outsell, Inc., and panelists Michael Balsam, VP of products and services at Onvia, Inc.; Jeff Hayes, president of InfoTrends, a Questex company; and Marry Miller, senior marketing manager at DM2 Decisionmaker, for an in-depth discussion on adding a new layer to your revenue line. 

More than ever executives are charged with identifying and implementing new, profitable revenue streams. And in the current cover story of Media Business, reporter Marie Griffin explores how publishers are using business information products to help offset declining advertising revenue. So join us and learn how business information, also known as rich data, can be an important addition to your portfolio.

Click here to register or for more event information.

The 2008 Business Information Imperative is sponsored by Convera and The Jordan, Edmiston Group.

Going Green - Both Environmentally and Economically - at ABM's Spring Meeting 2008

As corporate culture continues to transform and pursue environmentally-friendly business ventures, isn’t it time you considered sustainability as a business driver? That’s why you can’t miss American Business Media’s Spring Meeting 2008 – New Paths to Success: Meeting the Challenges of Leading an Innovative Organization, May 4-7, 2008 at the La Quinta Resort & Club in La Quinta, CA, where you’ll learn the importance of developing policies to co-exist with the environment. Register now to take advantage of our discounted Early Bird rates, which expire next Monday, March 17

Join moderator Pete May, president and publisher of Greener World Media, and panelists Dave Barthmuss, group manager of environment & energy communications for General Motors’ Western region; Paul Ligon, senior director of business development and strategy at Waste Management Upstream; and Angela Nahikian, director of global environmental sustainability at Steelcase, Inc., for an interactive discussion on going green – both environmentally and economically – on Monday, May 5.

Connect with your peers on the West Coast this spring and discover how ABM and its members are discussing new approaches to attract advertisers, increase audiences across all platforms, deliver new streams of revenue and profit and lead a successful and innovative organization. ABM’s Spring Meeting 2008 will bring together the top business leaders from around the world under one roof; Click here to register or for more event information. To reserve your room at the La Quinta, call 1-800-598-3828.



Marketing & Media Buying  

91% of business decision-makers agree that it's easier to recognize or remember a company's brand or products/services when they see messages about it in multiple media, such as magazines, online and at events.

This is only one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.

Our Forrester consulting study conveys just how important industry-specific media properties are. Find below all six versions of the study currently available to best fit your specific needs:

Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.  

ABM Announces Exciting New Agri Ad Campaign 

Research by Harris Interactive is conclusive: The best way to sell to farmers and ranchers is by utilizing a broad mix of Ag media – including magazines, newspapers, Web sites, trade shows, conferences, TV and radio. In fact, integrated business media plans have been proven to lead to a better ROI.

American Business Media’s Agri Council created a new advertising campaign with the objective of reminding Agri marketers of the power of Agri media. The ads promote an integrated business media plan and also raise the visibility of the Council. In addition, they showcase significant facts from landmark studies: Did you know that on a weekly basis, the typical farmer/rancher spends half a workday or more with Ag media?

To check out the new campaign, click here. And visit www.AgriCouncil.com to learn more about this valuable research and the benefits of using a comprehensive mix of Ag media in your marketing plan.



eMedia Update 

Reflections of a Neal Award Judge

Anyone who’s seen business media journalists high-fiving one another at The Waldorf=Astoria after winning a Neal Award has some idea of what it means for the editorial staff, but did you know that evaluating compelling content can be insightful, educational and rewarding for the judges as well?
This Wednesday morning, award-winning journalist Heather Clancy, VP of Strategic Communications for SWOT Management Group, sits down with the ABM Video Network to discuss the upcoming 2008 Jesse H. Neal Awards. The former b-to-b magazine editor helped judge the 2008 awards and offers a fresh perspective on what the recognition means to business journalists and how the experience impacts the business media professionals who screen and evaluate the contest.

While online content platforms like blogs have certainly improved the ability of content creators to gather feedback from readers, Clancy observes that for the editorial staff, there’s nothing like being recognized by an audience of industry peers and professionals.

“There’s nothing more that a journalist loves than to feel than (the sense) that they have touched the reader with the content they’ve created – whether it’s presented as a traditional story or as photos or images or even lists of information,” Clancy observes. “It’s that thought that you actually connected with the reader and your peers recognized that work.”

You can catch more of this fascinating interview on Wednesday morning. Be sure to visit our Web site at www.AmericanBusinessMedia.com, and just click on ‘Heather Clancy’ in the list of videos to access this interview at your convenience.



Top Media Moves

ALM Media has acquired Altman Weil Publications, which publishes surveys on the legal profession, focusing primarily on the economics and management of law firms.

On April 15, BZ Media will debut SYSTEMS MANAGEMENT NEWS, a bi-weekly magazine targeting IT systems administration managers, data center managers and IT operations managers.

MediaBrains announced its first partnership with an industry trade association: the Society of Plastics Engineers (SPE), an international group representing plastics industry professionals.

MeritDirect announced that Cygnus Business Media has consolidated the management of almost 1.7 million names with the list management company.

Connotate announced that it has once again been named to the '100 Companies that Matter in Knowledge Management' list by KMWorld.



Event Calendar

4th Annual Trade Show Summit
June 10, 2008, New York City

The numbers have spoken: Events now generate over $11.3 billion a year in annual revenue. Learn from the best in the business about the power of events – whether as stand-alone offerings or a key component in your integrated programs – as experts share their companies’ best practices and tools for capturing a larger piece of face-to-face success. Network with fellow events and business media professionals and get the latest information on hot topics in the industry during ABM’s 4th Annual Trade Show Summit.

Click here for more information …


Member Event of the Week

Bobit Business Media's International LCT Conference
March 17-19, 2008, Las Vegas 
Click here to find out more

To see your event featured here, please contact us at info@abmmail.com.


Job of the Week  

Interactive Marketing Manager, IEEE


Blog of the Week

Top 10 Reasons Why YOU Should Hire a BPEF Intern in 2008 


Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.                                                                 

Digital Media Council

Thursday, March 13, 2008

11:00 AM EST


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