E-News : April 14, 2008
News of the Week
First-Ever Media Mixer Comes to NYC
Looking for something sure to help you shake a case of the “Mondays?” Join ABM for its first-ever Media Mixer next Monday, April 21, from 6:00 to 8:00 PM at Cibar in New York City. Mix, mingle and connect with others of similar interests and backgrounds over a complimentary Beija cocktail, compliments of ABM.
Invite your friends, colleagues and secret office crush to this casual networking event. RSVP to Lauren Gabriele, at l.gabriele@abmmail.com or 212-661-6360 x 3322, to ensure you are one of the first to attend an ABM Media Mixer and try Beija in New York this spring!
ABM's Win an iTouch Contest
American Business Media is proud to announce its first Social Network contest!
The person with the most invited and accepted new members by June 1, 2008 will take home a brand-new Apple iTouch!
ABM’s social network isn’t an exclusive community, but welcomes all industry professionals who will undoubtedly gain value from it. So start inviting your friends and colleagues today!
New Member Profiles
American Business Media is proud to welcome the following members, approved by the Association's board of directors during its March meeting.
MarketingProfs (Media)
Founded in January 2001, MarketingProfs specializes in providing strategic and tactical marketing know-how for professionals worldwide, through a full range of online media. With more than 308,000 members and 300 contributors, MarketingProfs provides members with practical marketing tools and information in many forms, including articles, online seminars, case studies, workshops, templates, benchmark survey reports, buyer’s guides and thought-leader panel discussions.
For more information, visit www.marketingprofs.com.
Nine Dot Nine Mediaworx Pvt. Ltd. (International)
An integrated media and services player offering products across diverse platforms, including print, conferences, multimedia, and online, 9.9 Media addresses the fastest-growing verticals of Indian industry such as IT and manufacturing technology. The company has five businesses: 9.9 Insights, 9.9 Digital, 9.9 Print, 9.9 Ventures and 9.9 Studio under its umbrella.
For more information, visit www.9dot9.in.
Internet Production, Inc. (Associate)
iProduction is a privately-held publishing software company headquartered in St. Paul, Minnesota. Publishing companies of all sizes rely on iProduction’s flagship product, the iPro IPS™, to manage online content, sell subscriptions, deploy e-newsletters, manage site advertising, search content archives, manage electronic commerce, create online directories and calendars, and much more.
For more information, visit www.iproduction.com.
ABM Resources
ABM's 'Case For' Series Now Available Free
A must-have for results-oriented salespeople and advertisers, the newly-revised Case For Series consists of 11 sections containing data, research and narrative that make the case for bold advertising and events success in business media. An indispensable resource for all sales personnel, the Case For Series provides valuable information that proves the powerful impact of business media. Separated into 11 topic areas, the Series explores the value of b-to-b through sections on integration, magazines, e-media, events, rich data, custom media, impact techniques, continuity and metrics. It is now available for free download here.
Spring Spotlight
Silicon Valley Meets Madison Avenue at ABM's Spring Meeting 2008
Where are all the advertising dollars? Where will they be placed in b-to-b? In our magazines? On our Web sites? During ABM’s Spring Meeting 2008 – New Paths to Success: Meeting the Challenges of Leading an Innovative Organization, from May 4-7, 2008 at the La Quinta Resort & Club in La Quinta, CA, learn about how you can cash in on what continues to be the fastest-growing part of our media. Discover first-hand how Google and one of the largest creative agencies are approaching online advertising.
On Tuesday, May 6, listen in as David Klein, publishing and editorial director of The Ad Age Group, interviews David Bell, senior advisor to Google, and Jean-Philippe Maheu, chief digital officer for Ogilvy North America. Their luncheon discussion can and will affect your bottom line.
Join ABM on the West Coast this spring to find out how ABM and its members are discussing new approaches to attract advertisers, increase audiences across all platforms, and deliver new streams of revenue and profit. Click here to register or for more event information. To reserve your room, call the La Quinta at 1-800-598-3828.
* Please note that ABM’s Spring Meeting is a members-only event. If you and/or your colleagues are interested in attending but not currently ABM members, please contact Nick Ferrari at 212.661.6360 ext. 3308 for membership information.
Spring Meeting 2008 is sponsored by Audit Bureau of Circulations, Berkery, Noyes & Co., BPA Worldwide, BtoB, CDS Business, Computer Fulfillment, Convera, desilva + phillips, Dragonfly, FOLIO:, FosteReprints, InXpo, The Jordan, Edmiston Group, Inc., min’s b2b, PARS International Corp., Quebecor World and Readex Research.
Government Affairs
Comments on Behavioral Advertising Submitted to the FTC
As many American Business Media members know, The Federal Trade Commission (FTC) is looking into what it calls "behavioral advertising," or targeted, custom advertising. The FTC is particularly concerned with online advertising that is targeted to reflect the consumer's activities online, such as searches conducted, Web pages visited, and other content viewed.
The FTC is considering the establishment of principles for industry self-regulation in this area. Its principles, however, may well evolve into mandatory federal regulations of some kind.
Last week, Mark Sableman of Thompson Coburn and ABM’s Information Policy Committee (IPC), filed comments with the FTC on behalf of ABM, which address the issue of behavioral advertising. Such advertising is not new, as ABM members producing targeted, special interest media well know. What is relatively new, and an outgrowth of what has become a sharp focus on privacy issues, is concern that the gathering of information about a person's interests electronically, such as on a Web site, is more dangerous to privacy rights than seeking information the old-fashioned way, such as on qualification cards by requester publications.
The FTC recently called for comments on the desirability of voluntary guidelines and principles. Based upon discussions of this issue at ABM's IPC and Government Affairs Committee (GAC) meetings, and upon member responses to the survey undertaken by ABM last week, the Association is taking a somewhat different approach. ABM has questioned the need for "voluntary" guidelines and has stressed that a one-size-fits-all approach to both b-to-b and b-to-c advertising is not necessarily appropriate.
ABM will continue to keep you updated on any new developments on this important issue affecting our Association and would like to thank those who participated in ABM’s survey for their helpful responses.
Committee Corner
It's a Great Time to Be in Agri Marketing
This is one message not to get lost in the haystack: There is no better time to be an Agri marketer than the present. American Business Media’s Agri Council supports the booming Agri economy with its new promotional piece being released this week at the National Agri Marketing Association (NAMA) Conference in Kansas City.
The four-page color brochure, titled “Ag Media: A Force Behind the (Ag) Economy,” promotes Agri media, stating that crop producers and Agri businesses are financially healthy, that the present Ag economy is sustainable and that new technology is being introduced into the Agri space. It also highlights key findings from the 2005 Harris Interactive Agricultural Media Study.
The 2008 Agri print ad campaign, featuring three new ads with one eye-catching, prominently placed visual of a farmer or rancher, is also depicted in the brochure.
The brochure helps to raise the visibility of the Agri Council and Ag media, and stresses the importance of utilizing a broad mix of media to reach farmers and ranchers, including magazines, newspapers, Web sites, conferences, trade shows, television and radio.
To learn more about the Agri Council and its valuable research, and to view the new ad campaign, visit www.AgriCouncil.com.
ABM Event Report
ABM's Breakfast with Byte Comes to Chicago Next Week
Is implementing and executing online video one of the key objectives for your brand? Then you can’t miss David Klein of Advertising Age, as he discusses how this power brand is successfully doing just that, with their Ad Age Video portal – offering original content, events coverage, and 3 Minute Ad Age industry news updates.
Join us next Wednesday, April 23, for ABM's Chicago Breakfast with Byte and learn why Ad Age is often referred to as the case study for online video in the business media industry, as we hit the Midwest to bring you industry leaders who have successfully integrated social networking and online video technologies into their business media marketing platforms.
As publishing and editorial director for The Ad Age Group, David is responsible for the print, Internet and database publishing enterprises of Crain's marketing and media publications, including TelevisionWeek, BtoB, and Creativity magazines. That's in addition to Advertising Age – the industry leader in advertising, marketing and media news.
Join us and get exclusive access to thought leaders in digital technologies that are shaking up business media in every department. For more information and to register, click here.
ABM’s Chicago Breakfast with Byte is sponsored exclusively by FAST.
Don't Miss The Business Information Imperative:
Enhancing Value, Building Profits
Through Rich Data
New Date: June 18, 2008
Scholastic Headquarters, NYC
(with modified pricing and agenda)
Click here for more information.
Honor Your Colleagues at the 2008 ABM Achievement Awards
Call for Entries available now
If your team produced an exceptional media kit this year, or if you know a circulation or custom media superstar or a human resources professional who has made a significant impact on the growth and development of his or her company over the past year, then now is your chance to recognize the outstanding achievements of your colleagues.
On June 17 at the Union League Club in New York City, American Business Media’s Achievement Awards breakfast will be back to honor the best and brightest in business media, with the Media Kit Awards, Circulation Career Award, HR Executive of the Year Award and the first-ever award for a custom media executive – the Custom Media Innovator of the Year Award.
The Call for Entries forms are now available on ABM’s Web site … Click here to enter. The deadline to submit entries for the Media Kit, Circulation and HR Awards is Friday, May 9, 2008, so submit yours today!
Created by three of ABM’s Committees – Circulation, HR, and Media Promotion – the awards acknowledge the exceptional careers of individuals in circulation and human resources and highlight the hard work and creativity of marketing teams in business media. And this year marks the introduction of the inaugural Custom Media Award, created by the Custom Media Committee, honoring the achievements of a custom media professional.
For more information about the awards Call for Entries, contact Jenna Lisanti at j.lisanti@abmmail.com. For more information about the breakfast, contact Michele Langer at m.langer@abmmail.com.
Marketing & Media Buying
Forrester Fact Board
96% of marketers agree that face-to-face events help their salespeople engage buyers more effectively.
This is only one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.
Our Forrester consulting study conveys just how important industry-specific media properties are. Find below all six versions of the study currently available to best fit your specific needs:
- The complete version
- The complete version broken out by the 21 industry categories
- One ideal for brief presentations at agencies and to clients
- One confirming the power of industry-specific Magazines
- One confirming the power of industry-specific Events
- One confirming the power of industry-specific Digital Media
Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.
The Importance of Advertising During Times of Economic Uncertainty
American Business Media recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address their concerns, ABM has produced a PowerPoint presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”
This presentation summarizes the wealth of data that has been accumulated over time clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.
Click here to access this important industry research.
eMedia Update
Outside the Cube Gets Social
Wednesday morning’s broadcast of the Video Network steps ‘Outside the Cube’ with ABM’s coordinator of member recruitment & retention, Wally Koval for a discussion on social networking. The newest members of the business media industry are in constant contact with friends, colleagues, advertisers and a wide range of news and information, 24/7.
Millenniums represent the first generation of the American workforce to grow up with an array of online multimedia and mobile communications platforms, but are they effectively using them to bolster their professional careers? Are you? In his latest online video commentary, Wally waxes philosophic on the impact of social networking and how it can impact your professional career as well as your social life.
Wally will be one of many younger members of b-to-b cooling their heels and networking alongside other peers at ABM’s inaugural Media Mixer, next Monday, April 21, from 6:00 to 8:00 PM at Cibar in New York City. This low-key event is the Association’s latest effort to give younger staff members more opportunities to mingle with their professional peers. No fancy agendas here, just a chance to start the week off right with some plain old face-to-face time after a hard Monday in the trenches. There’s no cost to join, and attendees will receive a complimentary Beija cocktail compliments of ABM.
And of course, social networking isn’t just for the younger professionals. Executives attending ABM’s upcoming Spring Meeting should check out the May 6 salon, “Social & Professional Networking: How to Capitalize on the Opportunity,” featuring moderator Joe Pulizzi, founder & chief content officer for Junta42.
Be sure to tune in to www.AmericanBusinessMedia.com anytime or just click on ‘Outside the Cube’ in the list of videos on the ABM homepage Dragonfly player to watch at your convenience … it’s the beauty of on-demand.
ABM Member Feature
Find Your Custom Publishing Leads with Junta42 Match
American Business Media recently partnered with Junta42 on its new custom publishing matching service, Junta42 Match, the only buyer/seller matching site for custom publishing and content marketing. The site launched just weeks ago at the Custom Publishing Council's Custom Content Conference in New Orleans.
As part of this partnership, all ABM members receive an additional 30-day free trial (for a 90-day free trial in total) as well as a 10% discount off the service if you decide to become a paid member. The site is open through June to publishers exclusively, and will open to marketing and association professionals in late June when the matchmaking begins.
Next month, all ABM members will receive their coupon code to receive the free-trial extension and discount. But until then, make sure you sign up on the Junta42 Match site and start building your profile. If you have any questions, check out Junta42 Match's FAQ page, or feel free to contact Junta42 founder Joe Pulizzi at joe@junta42.com or 216-941-5842.
Top Media Moves
Penton Media acquired the annual trade show Natural MarketPlace from the Natural Products Association.
The Nielsen Company announced plans to acquire IAG Research, a privately-held company that measures consumer engagement with television programs and commercials, in a deal valued at $225 million.
Executives with the Society of the Plastics Industry, Inc. (SPI) and Freeman have formally signed an agreement for Freeman to act as official service contractor for the NPE2009 international plastics exposition.
The Audit Bureau of Circulations released an inaugural set of Multimedia Publisher’s Statements for eight consumer magazines that report print circulation and online Web site traffic.
Event Calendar
ABM’s Events Summit
June 10, 2008, New York City
The numbers have spoken: Events now generate over $11.3 billion a year in annual revenue. Learn from the best in the business about the power of events – whether as stand-alone offerings or a key component in your integrated programs – as experts share their companies’ best practices and tools for capturing a larger piece of face-to-face success. Network with fellow events and business media professionals and get the latest information on hot topics in the industry.
Click here for more information and to view the agenda …
Member Event of the Week
magnify360's Cocktail Party
April 15, 2008, San Francisco, CA
Click here to find out more.
To see your event featured here, please contact us at info@abmmail.com.
Job of the Week
Blog of the Week
Committee Watch
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.
Thursday, May 15, 2008