AMERICAN BUSINESS MEDIA ANNOUNCES
2008 CEBA AWARDS FINALISTS
2008 CEBA AWARDS FINALISTS
NEW YORK, August 12, 2008 - American Business Media is pleased to announce the official finalist selections for the 13th Annual Creative Excellence in Business Advertising (CEBA) Awards. Finalists will be honored and winners will be announced during the October 1 reception in the Allen Room at Frederick P. Rose Hall, Home of Jazz at Lincoln Center in New York City. Only one will take home the Grand CEBA and accompanying $25,000 prize, so be sure to join us for this evening devoted to the industry’s best and brightest.
The 2008 CEBA Awards finalists are:
For advertising with an annual media budget of up to $100,000:
CATEGORY 1: Single Ad – page or less
Agency: About.com – in-house
Advertiser: About.com
Name of Ad: Pregnancy & Childbirth
Publication Where Ad Appeared: Med Ad News
Agency: Bader Rutter & Associates
Advertiser: VideoJet Technologies
Name of Ad: World-Class Uptime
Publication Where Ad Appeared: Packaging Digest, Packaging World
Agency: Martin/Williams Advertising
Advertiser: Pfizer Animal Health
Name of Ad: Chicken Soup
Publication Where Ad Appeared: Beef, Drovers, High Plains Journal
CATEGORY 2: Single Ad – spread or larger
Agency: DDB
Advertiser: Epson
Name of Ad: Beautiful
Publication Where Ad Appeared: Photo District News
Agency: Eric Mower and Associates
Advertiser: Eastman Kodak, Graphic Communications Group
Name of Ad: Skyline
Publication Where Ad Appeared: Graphic Arts Monthly
Agency: Shamir Insight – in-house
Advertiser: Shamir Insight
Name of Ad: In the Office: Auto Reply
Publication Where Ad Appeared: 20/20, Vision Monday
CATEGORY 3: Single ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: EMI Music Publishing – in-house
Advertiser: EMI Music Publishing
Name of Ad: The Songwriter
Publication Where Ad Appeared: Billboard
Agency: Google – in-house
Advertiser: Google
Name of Ad: Have a nice digital day.
Publication Where Ad Appeared: Advertising Age
Agency: TV Guide – in-house
Advertiser: TV Guide
Name of Ad: Surprised?
Publication Where Ad Appeared: Adweek, Brandweek, Mediaweek
CATEGORY 4: Campaign
Agency: DMNA
Advertiser: IDG World Expo
Name of Ad: Badges
Publication Where Ad Appeared: Macworld
Agency: Ogilvy & Mather
Advertiser: Bernafon
Name of Ad: Naturally Brite
Publication Where Ad Appeared: The Hearing Review
Agency: Strand Marketing
Advertiser: Allied Vision Technologies-North America
Name of Ad: Go AVT
Publication Where Ad Appeared: Vision Systems Design
For advertising with an annual media budget of $100,000 or more:
CATEGORY 5: Single Ad – page or less
Agency: Eric Mower and Associates
Advertiser: Charlotte Pipe and Foundry Company
Name of Ad: Green
Publication Where Ad Appeared: Eco-Structure
Agency: Fergus/Peters
Advertiser: PotashCorp
Name of Ad: World’s Biggest Vegetarians
Publication Where Ad Appeared: CropLife
Agency: Martin/Williams Advertising
Advertiser: Syngenta Crop Protection
Name of Ad: We’ll Get ‘Em
Publication Where Ad Appeared: Farm Futures, Farm Industry News, Farm Journal
CATEGORY 6: Single Ad – spread or larger
Agency: Colle + McVoy
Advertiser: New Holland Agriculture
Name of Ad: Leader
Publication Where Ad Appeared: Farm Progress Company publications
Agency: The Halo Group .
Advertiser: Guy Carpenter
Name of Ad: Cranes
Publication Where Ad Appeared: Business Insurance
Agency: Ogilvy & Mather
Advertiser: IBM
Name of Ad: Stop Talking, Start Doing - Traffic
Publication Where Ad Appeared: BusinessWeek
CATEGORY 7: Single Ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: Hult Fritz Matuszak
Advertiser: Anvil Knitwear
Name of Ad: Anvil Ladies
Publication Where Ad Appeared: Impressions
Agency: The Richards Group
Advertiser: Fruit of the Loom
Name of Ad: #1 in Men’s Fashion
Publication Where Ad Appeared: DNR
CATEGORY 8: Campaign
Agency: Eric Mower and Associates
Advertiser: Nucor Corporation
Name of Ad: Recycling
Publication Where Ad Appeared: Appliance, Architectural Record, Purchasing
Agency: Heat
Advertiser: Condé Nast
Name of Ad: The Point of Passion
Publication Where Ad Appeared: Advertising Age
Agency: HSR Business to Business
Advertiser: Kellogg’s
Name of Ad: Center Store Growth
Publication Where Ad Appeared: Progressive Grocer
No media budget breakdown:
CATEGORY 9: Digital, Online Advertising
Agency: Ogilvy
Advertiser: IBM
Name of Ad: Fusion Biz IT Rorschach
Web Site Where Ad Appeared: CIO.com, CIOInsight.com
Agency: Ogilvy
Advertiser: IBM
Name of Ad: Stop Talking, Start Doing - CFO
Web Site Where Ad Appeared: Forbes.com
Agency: Ogilvy
Advertiser: IBM
Name of Ad: Stop Talking, Start Doing – Insurance
Web Site Where Ad Appeared: Forbes.com
CATEGORY 10: Digital, Online Video Advertising
Agency: Merkley & Partners
Advertiser: AXA Equitable
Name of Ad: Cymbals
Web Site Where Ad Appeared: FinancialPlanning.com
Agency: Ogilvy
Advertiser: IBM
Name of Ad: Quicksand/The Tour
Web Site Where Ad Appeared: Forbes.com
Agency: Stein Rogan & Partners
Advertiser: Citrix Online/GoToMyPC.com
Name of Ad: Squadron
Web Site Where Ad Appeared: PCWorld.com
CATEGORY 11: Digital, In-stream linear video ad
No awards were given in this category.
CATEGORY 12: Digital, In-stream linear video overlay ad
No awards were given in this category.
CATEGORY 13: Integrated Media Promotion
Agency: BBDO
Advertiser: GE
Name of Ad: 2008 Global Ecomagination Campaign
Publication Where Ad Appeared: BusinessWeek
Agency: Martin/Williams Advertising
Advertiser: Syngenta Crop Protection
Name of Ad: Blimp
Publications Where Ad Appeared: Delta Farm Press, Southeast Farm Press
Agency: Slack Barshinger
Advertiser: Fellowes
Name of Ad: Fellowes 100% Jam Proof Shredders Launch
Media Where Ads Appeared: BusinessWeek, BusinessWeek.com, Forbes.com
CATEGORY 14: Face-to-Face
Agency: Bader Rutter & Associates
Advertiser: Eastman Chemical Company
Trade Show: K 2008/Modern Plastics Worldwide
Agency: Carmichael Lynch
Advertiser: ORC Industries
Trade Show: Outdoor Retailer
Recognizing outstanding business advertising achievements in publications, digital media and face-to-face events, the CEBAs are business media’s most coveted creative award, the industry’s only to offer a substantial cash prize. They’ve become a gold standard of creative excellence recognized by advertising peers and clients alike, highlighting the breadth, reach and innovation of some of the world's top agencies and enhancing relationships among advertisers, agencies and publishers.
During the October 1 ceremony, ABM will induct four new CEBA Hall of Famers, giving due recognition to those agencies or individuals who have left an indelible mark on business media advertising and creative communities with their unforgettable campaigns. And as the CEBAs would not be possible without the member companies who nominate outstanding examples of business advertising, ABM will present its special Publisher’s Award to those member publishers whose nominations garner CEBA Awards for ads that ran in publications, at in-person events or on Web sites.
Find out more about the grand history of the CEBA Awards and the 2008 judges at www.CEBA-Awards.com.
The 2008 CEBA Awards are sponsored by BBN Networks, BtoB, Nielsen Business Media, Reed Exhibitions and United Business Media.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.
Contact:
Kate Patton, Editor
American Business Media
212.661.6360 ext. 3315
k.patton@abmmail.com