NEW YORK, August 12, 2008 - American Business Media is pleased to announce the official finalist selections for the 13th Annual Creative Excellence in Business Advertising (CEBA) Awards. Finalists will be honored and winners will be announced during the October 1 reception in the Allen Room at Frederick P. Rose Hall, Home of Jazz at Lincoln Center in New York City. Only one will take home the Grand CEBA and accompanying $25,000 prize, so be sure to join us for this evening devoted to the industry’s best and brightest.

The 2008 CEBA Awards finalists are:

For advertising with an annual media budget of up to $100,000:

CATEGORY 1:  Single Ad – page or less

Agency: – in-house     
Name of Ad: Pregnancy & Childbirth
Publication Where Ad Appeared: Med Ad News       

Agency: Bader Rutter & Associates
Advertiser: VideoJet Technologies   
Name of Ad: World-Class Uptime        
Publication Where Ad Appeared: Packaging Digest, Packaging World

Agency: Martin/Williams Advertising
Advertiser: Pfizer Animal Health
Name of Ad: Chicken Soup                    
Publication Where Ad Appeared: Beef, Drovers, High Plains Journal

CATEGORY 2: Single Ad – spread or larger

Agency: DDB                           
Advertiser: Epson         
Name of Ad: Beautiful                       
Publication Where Ad Appeared: Photo District News          

Agency: Eric Mower and Associates 
Advertiser: Eastman Kodak, Graphic Communications Group
Name of Ad: Skyline
Publication Where Ad Appeared: Graphic Arts Monthly                        

Agency: Shamir Insight – in-house     
Advertiser: Shamir Insight
Name of Ad: In the Office: Auto Reply       
Publication Where Ad Appeared: 20/20, Vision Monday                            

CATEGORY 3: Single ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units

Agency: EMI Music Publishing – in-house
Advertiser: EMI Music Publishing  
Name of Ad: The Songwriter                     
Publication Where Ad Appeared: Billboard                    

Agency: Google – in-house     
Advertiser: Google        
Name of Ad: Have a nice digital day.        
Publication Where Ad Appeared: Advertising Age              

Agency: TV Guide – in-house       
Advertiser: TV Guide     
Name of Ad: Surprised?
Publication Where Ad Appeared: Adweek, Brandweek, Mediaweek

CATEGORY 4: Campaign

Agency: DMNA                                
Advertiser: IDG World Expo         
Name of Ad: Badges              
Publication Where Ad Appeared: Macworld          
Agency: Ogilvy & Mather         
Advertiser: Bernafon          
Name of Ad: Naturally Brite              
Publication Where Ad Appeared: The Hearing Review                 

Agency: Strand Marketing        
Advertiser: Allied Vision Technologies-North America
Name of Ad: Go AVT                               
Publication Where Ad Appeared: Vision Systems Design

For advertising with an annual media budget of $100,000 or more:

CATEGORY 5: Single Ad – page or less

Agency: Eric Mower and Associates
Advertiser: Charlotte Pipe and Foundry Company
Name of Ad: Green                  
Publication Where Ad Appeared: Eco-Structure    

Agency: Fergus/Peters
Advertiser: PotashCorp
Name of Ad: World’s Biggest Vegetarians    
Publication Where Ad Appeared: CropLife

Agency: Martin/Williams Advertising
Advertiser: Syngenta Crop Protection
Name of Ad: We’ll Get ‘Em         
Publication Where Ad Appeared: Farm Futures, Farm Industry News, Farm Journal                                      

CATEGORY 6: Single Ad – spread or larger

Agency: Colle + McVoy      
Advertiser: New Holland Agriculture 
Name of Ad: Leader                   
Publication Where Ad Appeared: Farm Progress Company publications

Agency: The Halo Group .      
Advertiser: Guy Carpenter 
Name of Ad: Cranes            
Publication Where Ad Appeared: Business Insurance

Agency: Ogilvy & Mather               
Advertiser: IBM                          
Name of Ad: Stop Talking, Start Doing - Traffic
Publication Where Ad Appeared: BusinessWeek                     

CATEGORY 7: Single Ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units

Agency: Hult Fritz Matuszak            
Advertiser: Anvil Knitwear
Name of Ad: Anvil Ladies                           
Publication Where Ad Appeared: Impressions                      

Agency: The Richards Group                   
Advertiser: Fruit of the Loom                
Name of Ad: #1 in Men’s Fashion          
Publication Where Ad Appeared: DNR            

CATEGORY 8: Campaign

Agency: Eric Mower and Associates
Advertiser: Nucor Corporation  
Name of Ad: Recycling                      
Publication Where Ad Appeared: Appliance, Architectural Record, Purchasing

Agency: Heat                     
Advertiser: Condé Nast                  
Name of Ad: The Point of Passion
Publication Where Ad Appeared: Advertising Age            
Agency: HSR Business to Business
Advertiser: Kellogg’s                       
Name of Ad: Center Store Growth
Publication Where Ad Appeared: Progressive Grocer                                                                           

No media budget breakdown:

CATEGORY 9: Digital, Online Advertising

Agency: Ogilvy                                    
Advertiser: IBM
Name of Ad: Fusion Biz IT Rorschach
Web Site Where Ad Appeared:,

Agency: Ogilvy            
Advertiser: IBM       
Name of Ad: Stop Talking, Start Doing - CFO
Web Site Where Ad Appeared:                          

Agency: Ogilvy            
Advertiser: IBM                                  
Name of Ad: Stop Talking, Start Doing – Insurance       
Web Site Where Ad Appeared:     

CATEGORY 10: Digital, Online Video Advertising

Agency: Merkley & Partners                        
Advertiser: AXA Equitable
Name of Ad: Cymbals             
Web Site Where Ad Appeared: 

Agency: Ogilvy            
Advertiser: IBM       
Name of Ad: Quicksand/The Tour    
Web Site Where Ad Appeared:                          

Agency: Stein Rogan & Partners
Advertiser: Citrix Online/                         
Name of Ad: Squadron                                    
Web Site Where Ad Appeared:    

CATEGORY 11: Digital, In-stream linear video ad

No awards were given in this category.

CATEGORY 12: Digital, In-stream linear video overlay ad

No awards were given in this category.

CATEGORY 13: Integrated Media Promotion

Agency: BBDO
Advertiser: GE               
Name of Ad: 2008 Global Ecomagination Campaign 
Publication Where Ad Appeared: BusinessWeek

Agency: Martin/Williams Advertising
Advertiser: Syngenta Crop Protection
Name of Ad: Blimp                           
Publications Where Ad Appeared: Delta Farm Press, Southeast Farm Press 

Agency: Slack Barshinger              
Advertiser: Fellowes      
Name of Ad: Fellowes 100% Jam Proof Shredders Launch
Media Where Ads Appeared: BusinessWeek,,                 

CATEGORY 14: Face-to-Face 

Agency: Bader Rutter & Associates
Advertiser: Eastman Chemical Company
Trade Show: K 2008/Modern Plastics Worldwide

Agency: Carmichael Lynch              
Advertiser: ORC Industries             
Trade Show: Outdoor Retailer 


Recognizing outstanding business advertising achievements in publications, digital media and face-to-face events, the CEBAs are business media’s most coveted creative award, the industry’s only to offer a substantial cash prize. They’ve become a gold standard of creative excellence recognized by advertising peers and clients alike, highlighting the breadth, reach and innovation of some of the world's top agencies and enhancing relationships among advertisers, agencies and publishers. 

During the October 1 ceremony, ABM will induct four new CEBA Hall of Famers, giving due recognition to those agencies or individuals who have left an indelible mark on business media advertising and creative communities with their unforgettable campaigns. And as the CEBAs would not be possible without the member companies who nominate outstanding examples of business advertising, ABM will present its special Publisher’s Award to those member publishers whose nominations garner CEBA Awards for ads that ran in publications, at in-person events or on Web sites.  

Find out more about the grand history of the CEBA Awards and the 2008 judges at

The 2008 CEBA Awards are sponsored by BBN Networks, BtoB, Nielsen Business MediaReed Exhibitions and United Business Media.

About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

Kate Patton, Editor
American Business Media
212.661.6360 ext. 3315