E-News : August 19, 2008 



News of the Week

ABM Members Tee Off for Charity, Celebrate BPEF Scholars

The day may have started off with pouring summer rain, but that didn’t stop ABM members from venturing outside the office to the Scarsdale Golf Club for the Harold W. McGraw, Jr. Invitational last Monday.

This annual golf and tennis tournament, which benefits the Business Press Educational Foundation (BPEF) internship and scholarship programs, drew more than 50 attendees, who came to support the BPEF, network with their colleagues and, of course, enjoy a round of golf. The sun appeared just in time for the shotgun start as the foursomes hit the links, eagerly anticipating the hole-in-one, a chance to win a 2008 Harley Davidson Fat Boy, sponsored by John Buttine, Inc. (Editor’s note: No one was lucky enough to hit the winning shot … Maybe next year!)

Following the long afternoon of golfing for a good cause, attendees sipped cocktails and heard about the importance of the BPEF program from Harold “Terry” McGraw III, president/CEO/chairman of The McGraw-Hill Companies, whose father founded the BPEF in 1985. Terry praised the program for its continued efforts in promoting business media to college students who will become the future of the b-to-b industry. Stanford University student and BPEF intern Thomas Yeh, who returned to ABM for a second summer as an accounting intern, spoke about his experiences as an intern and how his time at ABM sparked his interest in publishing.

The BPEF, which has awarded $9,000 in scholarships to date, also took time to give special recognition to its 2008 scholarship winners. Dan Mills, executive VP/CFO of Lebhar-Friedman, Inc., was on hand to present the Arnold D. Friedman scholarship to Dan Macsai, a 2008 graduate of the Medill School of Journalism at Northwestern University with a bachelor’s degree in journalism. The Friedman scholarship was established in 1995 to honor the memory of Mr. Arnold Friedman, founder of Lebhar-Friedman. For a complete list of the 2008 winners, click here.

The Harold W. McGraw Jr. Invitational was sponsored by Adweek MediaAlvin J. Bart & Sons, Inc., Atlantic City Convention & Visitors Authority, Berkery Noyes, DeSilva & Phillips, InXpoJohn Buttine Inc., Quebecor WorldSmith Barney and Thompson Coburn LLP. 

Got Digital Video? We Want to Hear From You!

Whether you are currently offering this technology, or planning its integration into your media platform, ABM wants to know more about your goals for online video.

As the planning begins for our December 3 video event – a one-day program dedicated to the sales, implementation and execution of digital video in the business media industry – please take a moment to fill out this survey and tell us how we can help you achieve your strategic and tactical goals for online video success in 2009!

Click here to access the survey. 


Click here to join American Business Media on Facebook!



ABM Resources

2008 Media Revenue & Cost Report

American Business Media’s newest piece of research, the 2008 Media Revenue & Cost Report, provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.

ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free to participants, while non-participants can purchase a copy.

For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.



Industry Research Announcement

ABM Hires Booz & Company for Major Industry Study Exploring Best Practices for Profitable Growth in the New Business Environment
Project name: A Roadmap for Profitable Revenue Growth  

American Business Media has commissioned global management consulting firm Booz & Company to conduct a major business-to-business industry study addressing how ABM membership can accelerate profitable revenue growth in today's changing business environment by adopting best practices from across b-to-b media. The study will identify new ways for developing content, applications and services, as well as new approaches for leveraging technology and adapting organizational models. Booz & Company will work closely with the media membership of ABM, as well as share their insights and experience from across their global client base, to identify winning strategies. 

“In this time of transformation for the media business, the study we are undertaking with Booz & Company will help our member companies develop superior products and services to bring into the marketplace for their customers,” said Gordon T. Hughes II, ABM’s president/CEO. “Working with Booz & Company, we will focus on best practices that allow our member companies to reorganize and re-engineer to accelerate innovation across a variety of platforms such as print, online, face-to-face, custom publishing and rich data. Booz & Company will identify insights tailored to different member groups given ABM's diverse membership.”

ABM intends to focus this year's Top Management Meeting on the rollout of Booz & Company's key recommended business models. There will be breakout sessions that each ABM member can personally select to attend.

For more information, contact Mark Rothman at m.rothman@abmmail.com or 212.681.1106.



Membership Update

ABM Welcomes Ten New Members

American Business Media’s membership continues to grow dynamically, as the ABM board of directors approved 10 new members during their August 12th meeting in New York City, bringing total Association membership to 341.

“I’m delighted to welcome such a diverse group of member companies,” said Gordon T. Hughes II, ABM’s president and CEO. “The expansive nature of our membership continues to reflect the transformation of our industry and the broadening of ABM’s footprint.”

New members include one media company, one international company, one sister organization and seven associate members.

They are:

MediaEdge Communications LLC

Maximum Yield Publications

Online Publishers Association (OPA)

Baxter Research Center, Inc.
Business Media Consulting Group LLC
EBSCO TeleServices LLC
Piper Jaffray
Savvis Inc.



Event Report

Face-to-Face Success Strategies, Straight from Global Leaders
ABM/FIPP B-to-B World Conference tackles events profitability 365 days a year

For the first time ever, the world of B-to-B hits the Big Apple! Exchange ideas with your industry peers from around the globe and significantly increase your revenue and profits when the ABM/FIPP B-to-B World Conference comes to New York City this September 7-9. Join American Business Media, the International Federation of the Periodical Press (FIPP) and a melting pot of worldwide industry leaders to learn and discuss the hottest topics in b-to-b. 

Whether live or virtual (or both), events can be profitable 365 days a year. And on Monday, September 8, a panel of world-renowned leaders will teach you exactly how to cash in on this important revenue stream. The session, “Trade Shows, Seminars, Conferences, Award Shows – They All Add Up to the Face-to-Face Experience,” will define the roll that events play in the transformation of b-to-b media companies; present the various event business models available; and identify keys to success in developing a meaningful events business.

Panelists include:

  • John Failla, CEO, Tesoro Events (Moderator)
  • Marco Giberti, President, Reed Exhibitions Latin America (BRAZIL)
  • Kirk Laughlin, Strategic Consultant, Live Events, Ziff Davis Enterprise (USA)
  • Jayne Van Hoen, Global Director, Conferences & Events, Financial Times Conferences (UK)

Don’t miss this unique opportunity to build your brand on a global scale, boost your events revenue and conduct business with industry professionals from around the globe – all without the travel expense! Attendees will include hundreds of worldwide business media leaders, of which a large number will be from (but not limited to) Europe, Asia, the Pacific Rim, South America and Africa.

Because New York City is so busy in September, ABM has shopped around to find you the best hotel rate in town! Discounted rates end tomorrow, August 20, so click here to reserve your room at The Roosevelt Hotel today.

For more information about the program or to register, click here. Need visa information? Click here.

The ABM/FIPP B-to-B World Conference is sponsored by Silver Sponsors introNetworksThe Jordan, Edmiston Group, Inc. and Nxtbook Media; Bronze Sponsors Aequor Technologies, BPA Worldwide, Dragonfly, Mark Logic, Morgan, Lewis & Bockius, Nstein, Stream57Texterity and Tremor Media; Media Sponsor BtoB; and Supporting Sponsor Convera. 

The Martin Agency Inducted into CEBA Creative Hall of Fame
Agency to be honored at 13th Annual CEBA Awards ceremony on October 1

American Business Media is pleased to announce that The Martin Agency will be inducted into the CEBA Creative Hall of Fame, to be celebrated at the 13th Annual Creative Excellence in Business Advertising (CEBA) Awards ceremony on Wednesday, October 1, 2008, at Jazz at Lincoln Center in New York City. Mike Hughes, president and creative director, will be accepting the Hall of Fame award on the agency’s behalf.

The Martin Agency is one of the top three agencies in America, according to the 2007 Advertising Age “A List,” which cites the agency's ability to “thrust marketers into the pop culture.”

With offices in Richmond and New York, the agency has a wide range of unified services all under one roof – from direct and interactive to yellow pages and branded content. Wal-Mart, BF Goodrich and ESPN’s X Games are more recent additions to a client list that also includes UPS, GEICO, Hanes, PING, SEIKO, SIRIUS and Discover Card. The company is routinely listed among the leading creative and strategic agencies in the world.

The CEBA Hall of Fame gives acknowledgement and due recognition to those agencies or individuals who have left an indelible mark on business media advertising and creative communities with their unforgettable campaigns.

Recognizing outstanding business advertising achievements in publications, digital media and face-to-face events, the CEBAs are business media’s most coveted creative award, drawing thousands of entries and enhancing relationships among advertisers, agencies and publishers. The CEBAs have become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world's top agencies.

Join us and find out who will take home the $25,000 grand prize when winners are announced at the 2008 CEBA Award ceremony on Wednesday, October 1, in the Allen Room at Frederick P. Rose Hall, Home of Jazz at Lincoln Center, Broadway at 60th Street in New York City. And as the CEBAs would not be possible without the member companies who nominate outstanding examples of business advertising, ABM will present its special Publisher’s Award to those member publishers whose nominations garner CEBA Awards for ads that ran in publications, at in-person events or on Web sites.  

Find out more about the grand history of the CEBA Awards and the 2008 judges at www.CEBA-Awards.com. To register to attend the ceremony, click here.

The CEBA Hall of Fame is sponsored by Adweek Media.
The 2008 CEBA Awards program is sponsored by
BBN Networks, BtoB, Nielsen Business MediaReed Exhibitions and United Business Media.



eMedia Update

ABM Video Network Meets 'B-to-B Meets Advertising in an Economic Downturn'

On August 6, more than 50 business media professionals gathered at Scholastic Headquarters in New York City for ABM’s latest professional development program, “B-to-B Meets Advertising in an Economic Downturn.” This Wednesday morning, the ABM Video Network will bring you highlights of the panel moderated by Adweek editor Mike Chapman.

Concerns about the “R-word” abound amidst reports of flat print advertising figures, but the attention at this breakfast event was focused on developing a more in-depth understanding of today’s market conditions and the opportunities that technology makes available for b-to-b professionals. The consensus was far from a doom and gloom scenario, as the panelists agreed that market opportunities do exist despite the challenging economic environment.

Tom Stein, president and CEO of Stein Rogan + Partners, reported some of his clients’ budgets are up for 2008, including TransitChek, DayJet and the Higher Education division of The McGraw-Hill Companies. He sees technology helping publishers to act as enablers in the buying cycle, allowing them to become marketing service providers, and clients who want to participate in a conversation about metrics during an era of demand generation.

Working with media partners is essential according to these experts, particularly for publishers wishing to take advantage of the ample opportunities online video offers, said Phil Johnson, president of PJA Advertising & Marketing. And as John Favalo, managing partner of Group B2B at Eric Mower & Associates observed, client plans for 2009 will have to be bullet-proof.

Tune into the ABM Video Network this week to hear more as well as audience Q&A; content of the event in its entirety will be posted in the ABM Video Vault. This event is the Association’s latest effort to offer resources, tips and informative strategies for ABM member companies during this flat economic cycle.

At www.AmericanBusinessMedia.com, you can access our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage, to watch our content when and how you want! 

Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!  



Research Central 

'Meet the Millennials' Pop Quiz

Test your knowledge of the Millennials by answering True or False to the following (Answers below the article):

1. Students are more interested in “making a contribution to society” than having a lot of money?

2. Students are more “career-oriented” versus “intellectually-focused” than previous generations?

3. Millennials associate themselves with the name “Millennial Generation.”

4. Raising a family is not at the top of life objectives that are “essential” or very important to Millennials?

5. Millennials are more socially liberal than other generations?

Millennials have officially infiltrated the workplace and are making quite a (digital) impression with their tech-savvy, multi-tasking office superpowers. Also known as “Digital Natives,” Millennials are the new employees on the block, technically defined as those born after 1980. They’re strong in numbers, anxious to make their mark, and the most digitally proficient of all generations. Not only are Millennials making an impression in the workplace, but they also represent new professional decision-makers with substantial purchasing power.

ABM is well aware of the continually-shifting workforce and the importance of understanding and channeling this resource, so we’ve prepared a manual or “guide” for getting to know your new co-workers. Find out what makes them tick, how to harness their best traits, and much more by checking out ABM’s latest research study, “Young Professionals as Decision Makers.”

ABM continues to make strides in raising the visibility and stature of the business information among tomorrow’s leaders. Therefore, our monthly “Outside the Cube” video broadcast and blog series, both featuring Wally Koval, target the millennium generation with his perspective on industry hot topics. In addition, ABM’s Media Mixers bring young professionals together for cocktails, connections and career advice.

Click here to check out ABM’s latest research on young professionals.

Quiz Answers:

1. False. Millennials still want to be “financially well-off.” Who doesn’t?
2. True.
3. False. Most Millennials are unaware of the “digital” labels and identity themselves as Generation X or Y.
4. False. Raising a family is important to students more-so than 30 yrs ago.
5. True. Each generation is more liberal than the previous, but Millennials are even more liberal than Boomers were at a similar age.


The Importance of Advertising During Times of Economic Uncertainty... It's a Fact

Even in a down economy, more than 95% of executives maintain a high interest in learning about and investing in new products and services.*

That’s just one of many significant findings from American Business Media’s recently-produced PowerPoint presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”

ABM recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.

Want to learn more about clarifying your sales strategy in the face of today’s challenging economic climate? Hear from a panel of leading industry marketing and advertising executives during ABM’s “B-to-B Meets Advertising in an Economic Downturn” event on August 6. Click here for more information and to register.

* 2001 Yankelovich Harris Study 

B-to-B Research Study Generates Significant Interest

The recently-conducted Forrester consulting study, commissioned by American Business Media, has generated more than 47,000 total visits and 11,500-plus downloads. Thousands of b-to-b media professionals are benefiting from this critical research study … So what are you waiting for?

The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media. It’s one of the most comprehensive studies ever done in the business media space, and industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.

ABM’s Forrester consulting study conveys just how important industry-specific media properties are. Find below six versions of the study available to best fit your specific needs: 

Also take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.



Top Media Moves

The Deal LLC is revamping its Internet and print strategy to shift its revenue model from advertising to subscription dollars.

The use of ad networks jumped from 5% of total ad impressions in 2006 to 30% in 2007, a six-fold increase, according to “Digital Pricing Benchmarking Study,” a new report from the Interactive Advertising Bureau (IAB) and consultancy Bain & Co.

Magnify360 announced the closing of its first round of venture capital investment, led by MHS Capital with participation by industry veterans of Blue Lithium, Right Media and BetterPPC.

Nielsen Business Media announced that Bill Werde, former executive editor of Billboard, has been promoted to editorial director for the brand, effective immediately.



Event Calendar

Los Angeles Regional Meeting
October 15, 2008, David Executive Conference Center, USC

American Business Media is hitting the road this fall, bringing the latest information on important industry issues to Southern California! This is a unique opportunity to network with fellow b-to-b professionals in your region while learning valuable tools and best practices to help you address the challenges of today’s business media environment. Topics may include, but are not limited to: talent recruitment and management, the transformed role of b-to-b editors, building on a strong print heritage, new technologies, cross-platform sales and more!

Click here for more information … 



Member Event of the Week

Bobit Business Media's TREXPO East 2008
August 26-29, 2008, Chantilly, VA
Click here to find out more.

To see your event featured here, please contact us at info@abmmail.com.



Job of the Week  

Advertising Sales Representative, Preston Publications 



Blog of the Week  

New Media's New Journalist




Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.    

Digital Media Council

September 11, 2008, 11:00 AM EST


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