E-News : October 7, 2008
News of the Week
ABM Honors Best in Business Advertising at 2008 CEBA Awards Ceremony
BBDO takes home Grand CEBA Award
BBDO was honored with the Grand CEBA Award and accompanying $25,000 prize for their GE “Global Ecomagination” campaign during American Business Media’s 13th Annual Creative Excellence in Business Advertising (CEBA) Awards last Wednesday evening.
Approximately 250 industry superstars filled the Allen Room at Jazz at Lincoln Center in New York City to celebrate outstanding business advertising achievements in publications, digital media and face-to-face events.
BBDO also took home a CEBA Award in the “Integrated Media Promotion” category, proving that in today’s multi-platform environment, converging your communications is no longer the exception, but the rule.
“We are so delighted to present the Grand CEBA Award to a fully-integrated campaign,” commented Gordon T. Hughes, II president and CEO of American Business Media. “Clearly, both BBDO and GE understand the power of the multiplicity of b-to-b delivery platforms – in print, in-person and online. I think our judges did an outstanding job recognizing this approach. Additionally, I am so proud to honor, for the very first time at the CEBA Awards, streaming video, which we at ABM believe will be the true powerhouse for digital advertising. Congratulations to Ogilvy and IBM.”
During the October 1 ceremony, four industry veterans – DDB Worldwide, The Martin Agency, Gordon Bowen, founder/CCO of mcgarrybowen, and Tom Stein, president/CEO/founding partner of Stein Rogan + Partners – were inducted into ABM’s CEBA Creative Hall of Fame, joining an esteemed group that includes advertising icons David Bell and George Lois.
The evening also celebrated the Nielsen Corporate Achievement Award for Creative Excellence in Business Advertising, recognizing a company’s strategic use of and unparalleled commitment to business media advertising; it was presented to Yahoo!. The Reed Exhibitions Face-to-Face Award, recognizing the highest standards of creativity displayed in trade shows and events, was presented to Carmichael Lynch for ORC Industries’ Outdoor Retailer show.
John Colasanti, CEO of Carmichael Lynch, and Dave Moore, EVP/executive creative director of McCann-Erickson New York , presented the CEBA Awards to the best creatives in all of business information during a multimedia ceremony attended by business media’s most prolific advertisers.
Advertising and marketing industry judges Mark DiMassimo, DiMassimo Goldstein; Lynn Giordano, Gotham, Inc.; Todd Heyman; Marc Lucas, Avenue A | Razorfish; Maggie Powers, Doremus; and Michael Ruby, Stein Rogan + Partners, poured over hundreds of entries to select all award recipients.
The 2008 CEBA Awards were sponsored by Adweek Media, BBN Networks, BtoB, Nielsen Business Media, Reed Exhibitions and United Business Media.
The CEBA Awards draw hundreds of entries each year and enhance relationships between advertisers, agencies and publishers; they’ve become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world’s top agencies.
The 2008 CEBA Award winners were:
For advertising with an annual media budget of up to $100,000:
CATEGORY 1: Single Ad – page or less
Agency: Martin/Williams Advertising
Advertiser: Pfizer Animal Health
Name of Ad: Chicken Soup
Publications Where Ad Appeared: Beef, Drovers, High Plains Journal
CATEGORY 2: Single Ad – spread or larger
Agency: Shamir Insight – in-house
Advertiser: Shamir Insight
Name of Ad: In the Office: Auto Reply
Publications Where Ad Appeared: 20/20, Vision Monday
CATEGORY 3: Single ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: Google – in-house
Advertiser: Google
Name of Ad: Have a nice digital day.
Publication Where Ad Appeared: Advertising Age
CATEGORY 4: Campaign
Agency: DMNA
Advertiser: IDG World Expo
Name of Ad: Badges
Publication Where Ad Appeared: Macworld
For advertising with an annual media budget of $100,000 or more:
CATEGORY 5: Single Ad – page or less
Agency: Fergus/Peters
Advertiser: PotashCorp
Name of Ad: World’s Biggest Vegetarians
Publication Where Ad Appeared: CropLife
CATEGORY 6: Single Ad – spread or larger
Agency: Colle + McVoy
Advertiser: New Holland Agriculture
Name of Ad: Leader
Publications Where Ad Appeared: Farm Progress Companies publications
CATEGORY 7: Single Ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units
Agency: Hult Fritz Matuszak
Advertiser: Anvil Knitwear
Name of Ad: Anvil Ladies
Publication Where Ad Appeared: Impressions
CATEGORY 8: Campaign
Agency: Heat
Advertiser: Condé Nast
Name of Ad: The Point of Passion
Publication Where Ad Appeared: Advertising Age
No media budget breakdown:
CATEGORY 9: Digital, Online Advertising
Agency: Ogilvy
Advertiser: IBM
Name of Ad: Stop Talking, Start Doing - CFO
Web Site Where Ad Appeared: Forbes.com
CATEGORY 10: Digital, Online Video Advertising
Agency: Ogilvy
Advertiser: IBM
Name of Ad: Quicksand/The Tour
Web Site Where Ad Appeared: Forbes.com
CATEGORY 11: Digital, In-Stream Linear Video Ad
No awards were given in this category.
CATEGORY 12: Digital, In-Stream Linear Video Overlay Ad
No awards were given in this category.
CATEGORY 13: Integrated Media Promotion
Agency: BBDO
Advertiser: GE
Name of Ad: 2008 Global Ecomagination Campaign
Publication Where Ad Appeared: BusinessWeek
CATEGORY 14: Face-to-Face
Agency: Carmichael Lynch
Advertiser: ORC Industries
Trade Show: Outdoor Retailer
New Member Profile
American Business Media is proud to welcome the following member, approved by the Association's board of directors during its August meeting in New York City.
“I’m delighted to welcome such a diverse group of member companies,” said Gordon T. Hughes II, ABM’s president and CEO. “The expansive nature of our membership continues to reflect the transformation of our industry and the broadening of ABM’s footprint.”
SAVVIS, Inc. (Associate)
SAVVIS provides IT Infrastructure-as-a-Service, featuring secure, modern data centers in prime locations; enterprise class server and storage platforms; fully managed network solutions; a portfolio of security tools; a suite of management tools that give you control of your applications; and a Professional Services team to help you when you need it. Its flexible services model enables you to choose which aspects of your IT infrastructure you own and manage, versus what part SAVVIS owns and manages for you. It's all there, from colocation services to fully managed utility compute and storage platforms. You choose when, to what extent, and how you want it.
To learn more about SAVVIS, visit www.savvis.net.
Editorial Correction
In ABM’s promotional e-mail yesterday, Los Angeles Regional Meeting speaker Kevin O’Grady was listed as VP, Publications, Crain Communications. In fact, he is VP, Publications, Canon Communications, LLC.
ABM Resources
2008 Media Revenue & Cost Report
Results free for survey participants
American Business Media’s newest piece of research, the 2008 Media Revenue & Cost Report, provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.
ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free to participants, while non-participants can purchase a copy.
For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.
Event Report
ABM Launches Major New Study to Address Profitable Revenue Growth for its Members in This Challenging Business Environment
American Business Media has commissioned global management consulting firm Booz & Company (formerly Booz Allen) to conduct a major industry study exploring the three most critical issues facing our membership during this period of transformation: content optimization, technological needs and organizational structure.
Booz & Company has already interviewed 26 media member companies, and 19 more have been scheduled. In addition, all ABM media member companies will be asked to participate in an online survey so that all will have the opportunity to be heard, ensuring a robust study.
ABM plans to present the study’s important insights at its 2008 Top Management Meeting, this November 17-19, in Chicago. Join us and gain course and direction for working through the industry’s difficult transitional period.
For more information, contact Mark Rothman at m.rothman@abmmail.com or 212.681.1106.
Just ONE WEEK Until ABM Lands in Southern California for Regional Meeting, Executive Roundtable
For those of you in Southern California this October, join American Business Media for its first-ever Los Angeles Regional Meeting on Wednesday, October 15. This is your opportunity to network with business media professionals, while learning valuable tools and best practices that will help you address the challenges of today’s business media environment – all at no cost to members of ABM and the Western Publications Association’s b-to-b members!
Led by Ron Wall, LA Regional Governor and SVP of publications for Canon Communications, LLC, the half-day event will feature discussions on the current digital transformation and talent management, including recruitment and retention.
In addition, hear from experts who have successfully driven revenue and profits through an integrated selling approach, including:
- Aaron Kahlow, Managing Partner, BusinessOnLine; Founder/Chair, Online Marketing Summit (Moderator)
- Amy Cosper, VP/Content Director, Entrepreneur magazine
- Kevin O’Grady, VP, Publications, Canon Communications, LLC
And if that’s not enough, on October 14, the day preceding the regional event, the WPA and ABM are offering senior media executives the ability to come together as colleagues and friends to discuss their “pain points” and new ways of managing their businesses for a highly interactive “Executive Roundtable.”
The three-hour session, moderated by Nick Ferrari, ABM’s EVP of business development, and Peter Craig, partner at Bay Sherman & Craig, LLP/Media Consulting Group, will address the most pressing topics facing the industry today, including talent management, technology and content optimization. Attendees will learn relevant, real-world solutions to their toughest challenges from multiple different perspectives.
You won’t want to miss ABM on the west coast this fall, so click here to register or for more information.
Government Affairs
Spam-Blocking Lists Investigated
American Business Media's Washington counsel, David Straus and Mark Sableman, have been looking into Spamhaus, an English organization that helps create and publicize a list of e-mailers that it identifies as spammers, based upon criteria significantly broader than the legal definition of spam under the U.S. CAN-SPAM Act. Use of its lists is hurting some ABM members by blocking their legitimate and legal bulk emails from some of the intended recipients.
According to Spamhaus, you are a spammer if you send out batches of commercial e-mails without the prior consent of the recipient. By contrast, the CAN-SPAM Act permits marketers to send a commercial e-mail to anyone who has not previously opted out of commercial e-mails from you. Thus, while Spamhaus considers spam to be an opt-in situation, U.S. law considers it to be opt-out. Spamhaus addresses the difference by claiming that it is using a European definition of spam.
The problem is that some companies, including some ISPs, may be using the Spamhaus Block List to set up their e-mail filters, so being listed can be very detrimental to your e-mail efforts.
Spamhaus has been sued in the U.S., but has so far resisted attempts to get courts to shut it down, although one lawsuit is still proceeding. ABM's counsel are looking into remedies against Spamhaus. If you believe you have been listed by Spamhaus, or any similar website or service, as a spammer, please contact David Straus at dstraus@thompsoncoburn.com.
International Arena
FIPP/JMPA Conference Brings 'Next Generation' Digital Publishing to the Forefront
During this era of “next generation” digital publishing, media companies are questioning just how to best combine print and digital mediums to create a hybrid platform that satisfies audiences and generates revenue. At “Print and Digital Convergence,” the FIPP/JMPA Asia-Pacific Digital Magazine Media Conference, held November 13-14 at Tokyo’s Hotel New Otani, attendees will gain insight into some of the latest trends, technologies and best practices in digital publishing.
Attendees from Japan, Southeast Asia, East Asia, India, Australia, Europe and the U.S., along with companies doing business in the Asia-Pacific region, will attend to hear from some of the biggest names in digital publishing, including:
- Keynote speaker Jim Spanfeller, CEO, Forbes.com
- Keynote speaker Didier Quillot, CEO, Lagardčre Active
- John Zieser, Chief Development Officer, Meredith Corporation (USA)
- Chander Rai, President/CEO, Cross Border Media (India)
- Thanachai Theerapattanavong, Chairman/CEO, Nation Group (Thailand)
- Svida Alisjahbana, SVP/COO, Femina Group (Indonesia)
For more information or to register, visit http://www.fippdigitalconference.jp/eng.
eMedia Update
And the CEBA Goes To ...
This Wednesday morning, the ABM Video Network is your source for highlights from the 2008 Creative Excellence in Business Advertising (CEBA) Awards held last Wednesday evening in the Allen Room at Jazz at Lincoln Center in New York City. Couldn’t attend the awards in person? Just visit the video player located on our homepage to watch the ceremony’s highlights.
John Colasanti, CEO of Carmichael Lynch, and Dave Moore, EVP/executive creative director of McCann-Erickson New York, teamed up at the podium to present CEBA Awards to the best creative in b-to-b in a variety of categories that included the first-ever CEBA for streaming video.
Four ad industry mainstays – DDB Worldwide, The Martin Agency, Gordon Bowen, founder/CCO of mcgarrybowen, and Tom Stein, president/CEO/founding partner of Stein Rogan + Partners – were inducted into ABM’s CEBA Creative Hall of Fame, and the ABM Video Network has the exclusive footage of their acceptance speeches.
You can also watch the presentation of the Nielsen Corporate Achievement Award for Creative Excellence in Business Advertising, recognizing a company’s strategic use of and unparalleled commitment to business media advertising; it was presented to Yahoo!. Finally, you can see the presentation of the Reed Exhibitions Face-to-Face Award, recognizing the highest standards of creativity displayed in trade shows and events.
At www.AmericanBusinessMedia.com, you can access any of our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage, to watch our content when and how you want!
Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!
Research Central
The Importance of Advertising During Times of Economic Uncertainty ... It's a Fact
Firms that invest aggressively in marketing send a reassuring signal of confidence to concerned customers about their staying power, and provide an incentive for customers to switch from brands/firms they perceive as weak.*
That’s just one of many significant findings from American Business Media’s recently-produced PowerPoint presentation, “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”
ABM recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.
* Pennsylvania State University: ISBM Report, Raji Sriniva, Gary Lilien, and Arvind Rangaswamy, 2002
Meet the Millennials
What do Generation Y, Generation Next, iGeneration, Digital Generation, Connectivity Kids and Baby Boomlets have in common?
They are all common terms for the Millennials, today’s young professionals, ages 18-24, who possess a great deal of purchasing power and receive information from all channels of media, including online, traditional and face-to-face.
Whatever you want to call them, get to know the Millennials by checking out ABM’s latest research study, “Young Professionals as Decision Makers,” and be sure to pass it along to your colleagues.
ABM continues to make strides in raising the visibility and stature of the business information industry among tomorrow's leaders. Therefore, in addition to this research, our monthly "Outside the Cube" video broadcast and blog series, both featuring Wally Koval, target the Millennium generation. Furthermore, ABM's monthly Media Mixers bring young professionals together for cocktails, connections and career advice.
Click here to check out ABM's latest research on young professionals.
B-to-B Research Study Reaches Milestone
The recently-conducted Forrester consulting study, commissioned by American Business Media, has generated more than 50,000 visits and 14,000-plus downloads. Thousands of b-to-b media professionals are benefiting from this critical research study … So what are you waiting for?
The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media. It’s one of the most comprehensive studies ever done in the business media space, and industry professionals are finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers.
ABM’s Forrester consulting study conveys just how important industry-specific media properties are. Find below six versions of the study available to best fit your specific needs:
- The complete version
- The complete version broken out by the 21 industry categories
- One ideal for brief presentations at agencies and to clients
- One confirming the power of industry-specific Magazines
- One confirming the power of industry-specific Events
- One confirming the power of industry-specific Digital Media
Also take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.
Top Media Moves
Forbes.com announced an advertising program that guarantees marketers a combination of reach, frequency and ad effectiveness for predetermined metrics.
Freeman created a new exhibit concept for eight Texas city convention and visitor bureaus that received a top award at the recent American Society of Association Executives (ASAE) annual meeting in San Diego. The exhibit was named "Best in Show -First Place" in the Island Booth category.
Nielsen Business Media is pondering a reorganization of its editorial structure in an attempt to streamline its operations.
Connotate announced that its MassHousing has migrated to the Agent Community GEN2™ platform. MassHousing began using Connotate’s Intelligent Software Agents™ in 2006 to keep in compliance with HUD contract terms.
Event Calendar
Streaming Video 360:
Unlock Your Revenue and Profit Potential with Streaming Video
December 3, 2008, Radisson Martinique Hotel, New York City
Are you offering streaming video as part of your digital offerings? If not, you are missing out on its potential to extend your brand, engage and add value for your audience, and most importantly, boost your revenues.
Join American Business Media and BtoB/Media Business during this one-day event and hear case studies from b-to-b leaders in online video – from smaller publishers to large – about how they’re driving their revenues with this platform; find out which business models will help you bring in revenues for your brand; determine the infrastructure and talent you need for your organization to take this technology to market; learn from advertisers on the migration of their dollars to video and how to capture your share; and much more!
PLUS: For those charged with executing this technology, don't miss our must-attend breakout sessions on the creation, shooting, editing and production of video!
Click here for more information …
Member Event of the Week
The Nielsen Company and Dow Jones present:
Media and Money
October 14-15, 2008, Marriott Marquis, New York City
Click here to find out more.
To see your event featured here, please contact us at info@abmmail.com.
Job of the Week
Events Project Manager, The Deal, LLC
Blog of the Week
Advertising Week: The Olympic Games of Networking (Outside the Cube blog)
Committee Watch
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.
October 9, 2008, 11:00 AM EST
October 20, 2008, 3:00 PM EST
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