E-News : February 10, 2009



News of the Week

'What ABM Means to Me'

American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.

Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.

“Business media has changed dramatically since I entered the business almost 30 years ago as an ad salesman. The days of being a print, event or e-media company are over. To succeed going forward, you must serve your audience with the information and insight they want, when they want it, and how they want it. As the only association addressing the full array of media platforms utilized by integrated business media companies today, ABM stands as an important source of information and relationships for business media leaders.”
- John Failla, CEO, Tesoro Events LLC

New Member Profile

American Business Media is proud to welcome the following member, approved by the Association's board of directors during its November meeting in Chicago.

mBLAST, Inc. (Associate Member)

mBLAST helps publishers meet short- and long-term budget demands by providing them with the tools they need to increase revenue, cut costs and develop better relationships with their audiences. mBLAST’s suite of Web-based software services allow publishers to easily create and launch new revenue-generating products, including awards programs, buyer’s guides, directories, specialized-content micro sites, supplements and more that can generate immediately.

With mBLAST, publishers can:

  • Grow revenue by introducing new products or streamlining existing ones. Its solutions automate the entire process of developing and maintaining awards programs, buyer’s guides, directories, specialized-content micro sites and other products, allowing them to do more without increasing staff.
  • Reduce costs by streamlining repetitive tasks that marketing, events and editorial teams do every day. mBLAST’s publisher clients say the company helps them save up to 80-90% of the time it takes them to develop and bring products like buyer’s guides and awards programs to market, publicize their events and webinars, and create or streamline content sections on their Web sites.
  • Improve relationships with their audiences and advertisers by offering new products and new reasons to partner.

For more information, visit www.mblast.com.

It's Never Too Early to Start Thinking About Your 2009 CEBA Award Entry ...

So we’re keeping the CEBAs top-of-mind by showcasing a 2008 winner each week in E-news. Learn from these examples of creative excellence in business advertising while working on your 2009 entries.

For advertising with an annual media budget of $100,000 or more:

CATEGORY 5: Single Ad – page or less

Agency: Fergus/Peters
Advertiser: PotashCorp
Name of Ad: World’s Biggest Vegetarians
Publication Where Ad Appeared: CropLife

Approximately 250 industry superstars filled the Allen Room at Jazz at Lincoln Center in New York City last October to celebrate outstanding business advertising achievements in publications, digital media and face-to-face events. The $25,000 grand prize is going to someone this year … Why shouldn't it be you?

Stay tuned at www.CEBA-Awards.com for updates.


Click here to join American Business Media on Facebook!



ABM Resources

2008 Media Revenue & Cost Report
Results free for survey participants

American Business Media’s 2008 Media Revenue & Cost Report provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.

ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free for participants, while non-participants can purchase a copy.

For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.



Booz Buzz

Increase the Relevance of Your Events by Integrating Editorial Expertise, Customer Insights
ABM/Booz & Company study offers roadmap to success for events professionals

American Business Media commissioned Booz & Company to conduct a landmark industry study, entitled "A Roadmap for Profitable Revenue Growth," exploring the most critical issues facing the ABM membership today. Booz has identified two key pathways to success - one more traditional pathway built on serving the marketer, and one evolving approach which focuses on the end-user (readers, viewers, attendees).    
The study offers specific insights for members in the face-to-face business about:

- Integrating editorial expertise and customer insights to increase the relevance of face-to-face events by:

  • Involving the editorial team in developing industry-leading research that can be showcased in print, in person and online (e.g., benchmarking studies);
  • Building deep domain expertise by positioning events as an exclusive opportunity for access to thought leaders; and
  • Actively shaping the content and insights that will be delivered at an event rather than just using editorial expertise to set the agenda and recruit the speakers. 

ABM continues to deliver insights from the study to its membership through a variety of outlets. Hundreds of ABM members have already downloaded the various study reports and viewed the free members-only webcasts ... Are you taking full advantage of this material?  

If you'd like to set up a meeting with Booz consultants or ask them specific questions pertaining to your business, please contact Mark Rothman at 212.681.1106.



Event Report

Five Things You DIDN'T Know About ABM's Events Summit

American Business Media knows it's tough in the events industry, which is why we have developed the EVENTS SUMMIT, a half-day, budget-friendly program devoted to addressing the pain points for events sales and marketing professionals and helping them succeed.

On February 26 at the Digital Sandbox in New York City, attendees will gather to hear from expert panels on the areas critical to driving profit for your events business NOW.

So, you think you know the secrets to events success? Here are just a few of the new ideas you will learn at the Events Summit:

1) Technology is your friend when it comes to events. Our panel of tech-savvy experts will address how events organizers are leveraging new technologies, such as social networks and virtual events, to support (not take the place of) their live events year-round.

2) The Events Summit is not just for pure-play events professionals. Rather, you will come face-to-face with b-to-b sales and marketing professionals, conference planners and expo organizers, ALL seeking to make events part of their integrated media platforms in today’s challenging times.

3) We all know sponsor commitments are lower in the current economic environment, and now is the time to re-evaluate and think innovatively with the programs you create and sell. You will hear from events sales professionals on how to increase visibility of your programs for your customers and learn best practices for contract execution during tough times.

4) Attendee marketing is more than just direct mail or email marketing. As the Events Summit will address, it is about segmenting your teams and resources internally for optimal performance and utilizing innovative delivery platforms.

5) One of the keys to events success is the people behind your brand. Nancy Walsh, EVP of Reed Exhibitions, Americas, will deliver a special presentation on “Motivating Your Teams in Challenging Times.” Walsh will discuss how the right leadership in this difficult economy can have a positive impact on your brand and business.

For the full agenda and to register, click here.  

D.C. Regional Meeting Agenda Unveiled
Half-day program to deliver free industry insights to ABM membership

Today, times are tough, budgets are tight, and travel may not be an option … so ABM is heading to the Beltway in just two weeks to deliver the latest information on important industry issues.

On February 24, the half-day program, "Washington, D.C. Professional Development Day," will give you the opportunity to network with business media professionals in your area while learning from industry leaders about critical issues like content optimization, audience development, product development and more!


Opening Remarks from Regional Governor Beth Bronder, Publisher, Governing

Keynote: Steve Vito, President, Media Group, Government Executive

Content Optimization Panel
Moderator: Jim Mathews, Editorial Director, AVIATION WEEK, The McGraw-Hill Companies
Alec Dann, General Manager, Magazine/Information Group, Hanley Wood LLC
Gary Rubin, Chief Publisher and E-Media Officer, SHRM                    
Rick Stamberger, President, SmartBrief

Audience Development Panel
Moderator: Mark Stencel, Editor & Deputy Publisher, Governing
Nick Cavnar, VP Circulation & Data Development, Hanley Wood LLC
Carmel McDonagh, VP, Attendee Marketing, 1105 Media Inc.   
Sylvia Sierra, SVP, Corporate Audience Development, Access Intelligence

Product Development Panel
Moderator: Rick Strachan, Executive Director, Hanley Wood Business Media
James Bohi, Director, Online Sales, 1105 Government Information Group
Tim Hartman, Director, Research and Digital Publishing, Government Executive 
Michael Ousley, VP, Corporate Marketing, Nielsen Business Media

Keynote: Bud Cramer, Chairman, Wexler & Walker Public Policy Associates

The program is free for ALL ABM members, $35 for SNAP members, and $75 for non-members. Space is limited, so be sure to pre-register here.

ABM’s Washington, D.C. Professional Development Day is sponsored by InXpo.

Four Industry Leaders Headline ABM's Annual Conference

This May 3-6, during its Annual Conference 2009 – Critical Answers at a Critical Time, ABM is providing you with comprehensive answers to your most important questions. Join b-to-b media leaders from around the world and discover strategic solutions for:

  • Driving revenue and profits during this challenging economic time
  • Expanding your brand globally
  • Developing innovative new products and services

Featured speakers will include:

You can’t afford to miss out on the program’s powerful keynote addresses, valuable networking opportunities, insightful case studies, important solutions workshop sessions, and much more!

Stay tuned for upcoming agenda and speaker announcements. We look forward to seeing you at the b-to-b meeting of the year!

For more information, click here or contact Ai-Linh Nguyen at 212.661.6360 ext. 3320 or a.nguyen@abmmail.com

ABM Names 2009 McAllister Editorial Fellow
Tudor Van Hampton, Midwest Bureau Chief, Engineering News-Record, to be honored during ABM's 55th Annual Jesse H. Neal Awards ceremony

American Business Media is proud to name Tudor Van Hampton, Midwest bureau chief for The McGraw-Hill Companies’ Engineering News-Record, as the 2009 McAllister Editorial Fellow. Selected as the 15th recipient of this prestigious award, Van Hampton will be honored during ABM’s 55th Annual Jesse H. Neal National Business Journalism Awards luncheon, March 19, in New York City.

Reporting from McGraw-Hill’s Chicago office, Van Hampton covers the news of construction projects, equipment and materials. His reports have earned several editorial distinctions, such as ABM’s Jesse H. Neal Award for his on-the-scene reporting of the Minneapolis bridge collapse in August 2007. Van Hampton has spoken on National Public Radio about trends in building materials and has made multiple television appearances, including NBC’s “Today Show” as an analyst in the aftermath of a catastrophic crane accident in New York City.

The McAllister Editorial Fellowship, awarded annually, promotes the study of business media by placing fellows as teachers and advisors for approximately one week on the Medill Magazine Project at Northwestern University’s Medill School of Journalism. (Last year’s fellow, Daniel R. Verdon, editor in chief of DVM Newsmagazine, is completing his fellowship at Medill this week.) The fellowships are endowed by Mr. and Mrs. Donald McAllister, Jr., Ms. Liane E. McAllister, and Geyer-McAllister Publications, in honor of the late Donald McAllister, Sr., and are administered through the Business Press Educational Foundation.

Established in 1955, the Jesse H. Neal Awards recognize and reward editorial excellence in business media. They are named after American Business Media's first managing director, who remained active in promoting business media throughout his life. Click here for the list of 2009 finalists.

Past Neal winners and finalists have tackled controversial topics including corruption, kickbacks and political conflicts of interest. Who will take home the grand honor this year? Join ABM on March 19th in New York City to find out; Click here to reserve your seat.

A limited number of complimentary press passes are available for working journalists. Contact Managing Editor Kate Patton at 212.661.6360 ext. 3315 or k.patton@abmmail.com for more information.

The 2009 Jesse H. Neal Awards are sponsored by PARS International Corp. 



Face-to-Face Report

CEIR Examines Effect of Economic Recessions on Exhibitions

Because recessions are inevitable components of the economic cycle, the Center for Exhibition Industry Research (CEIR) recently released a study providing important insight into the behaviors of exhibitors and attendees prior to, during, and following economic recessions.

The report includes findings from previous CEIR studies, published in 1980 and 1985, as well as supplemental data through 2007.

Among key findings of the earlier studies was the fact that levels of actual buying plans did not change significantly during recessionary times. “Recessions also have had little on several other metrics, such as first-time attendees and average hours spent at a show,” the report found.

The CEIR report also offers tips for adjusting show strategies, encouraging exhibitors to participate, rather than forego, worthwhile exhibitions.

For more information, or to access the study, visit www.ceir.org.



Government Affairs

ABM Endorses Fair Copyright in Research Works Act

American Business Media endorsed HR 801, The Fair Copyright in Research Works Act, yesterday to prevent the weakening of copyright in private sector research works. House Judiciary Committee Chairman John Conyers (D-MI) introduced the legislation last week along with Representative Darrell Issa (R-CA), Representative Robert Wexler (D-FL), Representative Trent Franks (R-AZ) and Representative Stephen Cohen (D-TN).

“This is really common sense legislation to ensure that the federal government does not weaken copyrights for peer reviewed and scholarly articles, and makes sure that investments in the editing, publishing, disseminating, peer review and archiving of these articles are protected,” said ABM President & CEO Gordon T. Hughes, II.

Each year, publishers invest hundreds of millions of dollars in journals and periodicals containing peer reviewed and scholarly articles.  While such works often report on research that has been partially or fully funded by the federal government, publishers invest significant resources to properly showcase the research that has been done and the conclusions that may have been reached. Copyright protections maintain the incentives for publishers to continue to invest in these journals and periodicals.

“ABM will be working diligently in the months ahead to see that this important legislation is passed into law. Our members simply can’t afford the erosion of copyright protections that have been afforded to research works for more than a century, not to mention the dangerous precedent that might be set if this law is not passed,” added Hughes.     

The Fair Copyright in Research Works Act was first introduced in the 110th Congress in response to a mandate from the National Institutes of Health (NIH) that requires copyrighted articles concerning NIH-funded research to be submitted to NIH twelve months after publication and to then be posted for free public consumption. The legislation ensures that no government agency is able to undermine copyright in this manner and will specifically prevent the federal government from diminishing copyright protections in cases where there has been funding from another entity or where there is value added by a third party not a party to the research grant agreement.

“I applaud Congressman Conyers and his colleagues for re-introducing this critical legislation. Assuring open access to research funded by tax payers is essential, but the NIH mandate could destroy the peer review process altogether and thus the quality and integrity of scientific research. There are better options to providing open access for taxpayers, making the NIH mandate unnecessary,” concluded Hughes.



Committee Corner

ABM Agri Council Heads to Tampa for Strategic Planning

Last week, American Business Media’s Agri Council, along with John Holden, ABM’s SVP of business media services, gathered in Tampa for its annual strategic planning meeting.

Among the items on the agenda was to draft the Council’s new two-year strategic plan. The 2009-2011 strategic plan, effective July 2009, includes:

  • New Ag research
  • A revamped Agri Council Intelligence Report to be e-mailed to Ag marketers and agencies at least once per month
  • In-person Agri Council promotion and recognition at Ag events beyond NAMA, the Ag Media Summit and FFA Convention
  • A new ad campaign based on research initiatives
  • Targeting more C-suite executives at Ag events

In addition, guest speaker Bill Ault, president of Randall-Reilly Publishing Company’s EDA Division, gave a fascinating presentation on his company’s agricultural industry databases and how they can be used to present a compelling story to an advertiser or agency.

Stay tuned as the Agri Council continues to unveil new initiatives and raise its visibility among ABM members. For more information or to join the Council, contact John Holden at j.holden@abmmail.com.

DMC Tackles Net Security Issues This Thursday with Expert Lenny Zeltser

Staying informed amidst the rapid technology shift is more critical than ever before for media organizations, and ABM’s Committees & Councils are tasked with staying abreast of the latest issues that impact the industry.

This Thursday morning at 11:00 AM EST, members of ABM’s Digital Media Council will welcome guest speaker Lenny Zeltser, information security expert for Savvis. A graduate of MIT’s Sloan School of Management, Zeltser co-authored Inside Network Perimeter Security and handles information security for Savvis, a company that provides IT solutions for businesses and government.  
As the threads of the struggling economy reach out to affect companies around the globe, Cybergangs, unemployed IT professionals and other dubious characters are constantly “phishing” for new ways to take advantage of businesses and professional organizations by infiltrating Web site security and mining data.

Lenny will offer case studies on six companies that were recently hacked in various industries and will explain – in non-technical terms – the vulnerability that allowed them to be hacked. Lenny will also discuss the threats to your brand if someone hacks your site and gets confidential information, etc. The non-technical members on the DMC should come away with better insights on how to better communicate with the IT professionals within their own organization. 

Interested in joining the DMC? Contact John Holden at j.holden@abmmail.com. The DMC meets on the second Thursday of each month at 11:00 AM EST. All ABM members are eligible to participate in ABM’s different committees and councils, so visit www.AmericanBusinessMedia.com and click on any of the committee or council pages to learn which group is right for you.



eMedia Update

Abe Peck, 'Champion for B-to-B,' Revisits the ABM Video Network

People like New York Times financial reporter Diana Henriques or former Hollywood Reporter editor in chief Bob Dowling cut familiar figures on the stage as presenters during ABM’s 2008 Jesse H. Neal Awards. But the lion’s share of the Neals often occurs behind the scenes, away from the cameras and spotlight. That’s where you’ll typically find Abe Peck, director of business-to-business communication for the Medill School of Journalism at Northwestern University.
Abe continues to play a major role in the Neal Awards program, and this Wednesday morning, beginning at 9:00 AM EST, he’s back for another one-on-one interview with the ABM Video Network. Abe visited back in 2008 where the subject matter was, among other things, his retirement … which lasted all of 24 hours!

“I prefer to use relocate or re-groove or regenerate,” Peck says with his characteristic modesty and wit when asked about his appointment to a new post within Medill just one day after his “technical retirement” in 2008.

While the erstwhile professor of journalism retains an appointment in the Media Management Center of Northwestern, he is an obvious fit for his new role as Northwestern’s director of business-to-business communication – to ensure that b-to-b media remains an essential component of the core curriculum for Medill journalism students.
“Students don’t have b-to-b as an organic part of their lives,” Abe observes, noting that the nature of business journalism is more geared to working professionals than students. To counter that, the distinguished professor is overseeing initiatives designed to keep b-to-b an essential part of the Medill program.

Case in point, the ‘Medill B2B Days’ taking place February 12 and 13 in Evanston, IL, Chicago, IL and Washington, D.C. Here, journalism professors will bring practitioners into the classroom to expand upon the definitions of news, information, search and cross-media excellence. Abe will be moderating a Crain lecture panel on the Evanston campus that will discuss b-to-b trends with Peggy Walker (President & COO, Vance Publishing Corp.), Gary Slack (CEO, Slack Barshinger), award-winning editor Daniel R. Verdon (Editor in Chief, DVM Newsmagazine) and Ellis Booker (Editor, Crain’s BtoB and Media Business). Check out www.medill.northwestern.edu for details about this free event.

Be sure to tune in this week to hear Abe talk about his new title/function, the impact of the present economy on the enrollment of students at Medill, adapting the Medill curriculum for today’s economy, and more.

At www.AmericanBusinessMedia.com, you can access any of our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage to watch our content when and how you want! 

Remember: Watching the ABM Video Network requires you to update to version 9 of Adobe’s Flash Player. And it’s easy to download: Just click here to access the update and download it to your computer!            



Research Central 

Did You Know?

Most business decision-makers use or intend to use Web 2.0/emerging media today: When asked ‘Which of the following activities relevant to your job or industry have you tried or considered trying?,’ 90% identified using a mobile device and attending a Web-based event while 86% said it was reading a blog.

This is just one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are already finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers. The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media.

Take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Also be sure to check out the six different versions of the study already available on our Research & Marketing page to best fit your specific needs. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.

Did You Know?

86% of marketers agree that when you see a company advertising in a down economy, it keeps them top-of-mind during your purchase decisions and you feel more positive about that company’s commitment to its products and services.*

This is just one of many significant findings from American Business Media’s recently-produced PowerPoint presentation (now with updated data for 2009), “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”

ABM recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.

* 2001 Yankelovich Harris Study



Top Media Moves

InXpo announced the launch of their new webcasting platform, XpoCast. Recently featured at InXpoLive, InXpo's own Virtual Corporate Event, attendees spent an average of forty-five minutes in the XpoCast booth, making it one of InXpo's most popular new products.

Research magazine, published by Summit Business Media, announced the re-launch of their Web site ResearchMag.com. The site, in partnership with Research magazine, has been supporting the needs of financial advisors with practical columns and features designed to help advisors boost their client-centric businesses and build successful practices.

Connotate announced new features that significantly increase usage scenarios, speed deployment and deliver amazing ROI.

Junta42 Match announced a new contest today in honor of surpassing their 100th content-vendor match last month. The contest, "$4200 in 42 Days," will give $4200 toward a marketer's content project, just for using the Junta42 Match service during the 42-business-day period of February 4 through April 2.

The Audit Bureau of Circulations announced the launch of Audit Fast Track, a new initiative aimed at revamping its traditional circulation audit model by shifting the physical location of the field auditor away from the publisher’s office to an off-site location managed by ABC.

Louise Upshaw-McClenny of Freeman has been named one of the Hospitality Sales & Marketing Association International’s (HSMAI) “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2008. Additionally, William E. (Bill) Kubiak, CSEP, has joined Freeman as general manager of the company’s Chicago audio visual office.



Event Calendar

Digital Velocity 2009:
Realizing Digital ROI in Today's Economy

March 3-4, McGraw-Hill Conference Center, New York City

There are just three weeks left to register for the must-attend digital media event of the year!

Digital Velocity 2009 will give you more for your time and money than any other b-to-b online-focused event, including two full days of access to online experts and visionaries, powerful networking opportunities, and solutions-based content for the specific problems and challenges you are facing NOW.

Attendees will learn how to execute and monetize the latest technologies, (including mobile, social media and online video), optimize ad inventory and lead generation, utilize effective content strategies for engagement and profit, and much more.

Start realizing the digital ROI with reduced rates for 2009… Register now!

Digital Velocity is now on Facebook – click here to join.  



Member Event of the Week

ABM/IAB Online Advertising Models Breakfast
February 18, Scholastic International, New York City

To see your event featured here, please contact us at info@abmmail.com.



Job of the Week  

Senior Advertising Sales Professional, The Doyle Group   




Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.   

Digital Media Council

February 12, 2009, 11:00 AM - 12:30 PM

Entrepreneurial Committee/Smaller Publishers Sub-committee

February 25, 3:00 - 5:00 PM CST, Chicago, IL


View past issues of E-news

Sign up a colleague for E-news