E-News : February 18, 2009



News of the Week

ABM Achievement Awards Call for Entries Now Available!

There has never been a more important time than during today’s tough economic times to honor the hard work, dedication and accomplishments of your colleagues. If your team produced a great sales kit over the past year, or if you know a circulation, custom media or HR professional who has gone above their call of duty during these tough times, then now is your chance to nominate them for an American Business Media Achievement Award!

Back for 2009, the ABM Achievement Awards, including the Circulation Career Award, Custom Media Innovator of the Year Award, HR Executive of the Year Award and the Sales Promotion Awards (formerly known as the Media Kit Awards), recognize the best and brightest in business media.

This year marks a revamped awards program for media kits, now called the Sales Promotion Awards, to reflect a new focus on the entire suite of promotional and collateral materials that support all sales efforts. New categories have been added to include email promotion, flyers and brochures.

Access the 2009 Call for Entries here. The deadline to submit entries for all awards is Monday, March 16.

The awards will be presented at the 3rd annual Achievement Awards breakfast on May 19 in New York City.

For more information, contact Petrina Hicks at p.hicks@abmmail.com.

'What ABM Means to Me'

American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.

Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.

“ABM’s member-driven process focuses on the key issues affecting our industry. The association’s continuous understanding of the marketplace has provided my team and me with the essential tools to manage effectively in today’s complex environment.” 
- Peggy Walker, President/COO, Vance Publishing Corp. 

New Member Profile

American Business Media is proud to welcome the following member, approved by the Association's board of directors during its November meeting in Chicago.

National Trade Productions (U.S. Media Member)

With more than 30 years of experience, National Trade Productions (NTP) is a leader in the production, management and marketing of trade expositions, conferences and special events. NTP has expertise in a variety of industries, including transportation, communications, health care, public works, information technology, education, manufacturing and engineering. NTP’s creative division, Creative Solutions Group (CSG), offers associations, show organizers and corporations leading edge strategy, design and creative services to complement NTP’s legacy of marketing expertise.

For more information, visit www.ntpshow.com.

It's Never Too Early to Start Thinking About Your 2009 CEBA Award Entry ...

So we’re keeping the CEBAs top-of-mind by showcasing a 2008 winner each week in E-news. Learn from these examples of creative excellence in business advertising while working on your 2009 entries.

For advertising with an annual media budget of $100,000 or more:

CATEGORY 6: Single Ad – spread or larger

Agency: Colle + McVoy
Advertiser: New Holland Agriculture
Name of Ad: Leader
Publications Where Ad Appeared: Farm Progress Companies publications

Approximately 250 industry superstars filled the Allen Room at Jazz at Lincoln Center in New York City last October to celebrate outstanding business advertising achievements in publications, digital media and face-to-face events. The $25,000 grand prize is going to someone this year … Why shouldn't it be you?

Stay tuned at www.CEBA-Awards.com for updates.


Click here to join American Business Media on Facebook!



ABM Resources

2008 Media Revenue & Cost Report
Results free for survey participants

American Business Media’s 2008 Media Revenue & Cost Report provides a wealth of valuable benchmarking information on revenues and expenses in the b-to-b publishing industry. The survey was compiled by Bay Sherman & Craig, LLP/Media Consulting Group, a firm that provides financial, operational consulting and accounting services to the publishing and trade show industries. The 2007 data includes 225 titles from 28 companies.

ABM encourages its members to take advantage of this important and useful member benefit as you analyze your operations and plan your budgets for the future. The survey data is free for participants, while non-participants can purchase a copy.

For more information, or to request a copy of the survey, please contact John Holden at j.holden@abmmail.com.



eMedia Update

Jeffrey Stevenson Visits ABM Video Network, Shares M&A Outlook from Equity Perspective

Even with yesterday’s signing of the $787 billion economic stimulus package, trying to gauge an accurate outlook of b-to-b M&A activity for 2009 is a delicate affair by any measure. The conditions of the current economy make it even more complex with so many intervening variables impacting the global financial system. 

Last Friday, Jeffrey Stevenson, managing partner and co-CEO of private equity firm Veronis Suhler Stevenson, visited the ABM offices to help the Association better understand the M&A outlook from the equity perspective. Stevenson was forthright when asked about the obstacles facing b-to-b media companies facing not only the effects of a down economy but also still reacting to vast industry-wide changes as well.

Tune in to the ABM Video Network at www.AmericanBusinessMedia.com this morning, beginning at 9:00 AM EST, to watch the full Stevenson interview. He'll continue the M&A discussion for the b-to-b industry during ABM's Annual Conference, May 3-6 in Amelia Island, FL.

“The big challenge is that the industry is still in the early stages of that transition,” Stevenson explained. He suggests that companies with the most stability will be the ones most likely involved with deal flow in the coming year. Looking ahead to 2009, Veronis Suhler Stevenson’s Mezzanine Partners fund, which focuses on middle-market media companies, would be looking at stable growth-oriented companies that are neither over-leveraged or in a volatile state.

Credit markets are still mired in a standstill, making acquisitions, innovations and access to capital a difficult prospect for many business information companies in the next 12 months. While a recent survey of 1,500 media executives by AdMedia Partners suggests many industry leaders expect the wheels of recovery to begin turning in the 3rd or 4th quarter of this year, the same executives are in agreement that M&A activity will be off in 2009, with “traditional media” taking the hardest hit.

A recent report from The Jordan, Edmiston Group, Inc. (JEGI) suggests the digital transformation so often bandied about in the past few years has been accelerated by the dip in the U..S economy as well as lingering uncertainty about when the signs for the beginning of a recovery will begin to take shape. The report predicts a massive shift in the next few years, with nearly 90 cents of every industry revenue dollar being channeled to sectors like database and information, b-to-b online media and interactive marketing services.

At www.AmericanBusinessMedia.com, you can access any of our video content on-demand. Just click on the title in the list of videos beneath the Dragonfly player on ABM’s homepage to watch our content when and how you want!   



Government Affairs

U.S. Postal Service Announces Rate Increase Capped by CPI Escalation

Last week, the U.S. Postal Service announced its new rates for mailing services, to take effect Monday, May 11, 2009.

For the Periodicals class as a whole, the average increase is 3.966%, falling within the 3.976% increase permitted when considering the 2008 CPI increase of 3.8% and the unused cap amount from last year's hike.

Although, unlike the results of last year's increase, the impact of the new rates will vary from publication to publication. They appear at first blush, however, to comply with the Postal Service's approach to minimize the degree to which increases vary for individual price elements, eliminating "substantially greater-than-average increases for any one publication."

Nevertheless, they are designed to encourage mailers to prepare their mail in a way that saves postal processing costs. David Straus, ABM's Washington counsel, expects publications co-mailing to see less of an increase than the average rate, whereas he expects publications mailed solo without drop shipping, especially those mailed in sacks, to see above-average increases.

“Fortunately, all of ABM's efforts to fight for postal reform appear to be taking root,” said ABM President & CEO Gordon T. Hughes, II.

Stay tuned as we continue to analyze the Postal Service's announcement and deliver you the latest information on the 2009 USPS rate increase. New rates for all classes can be found at www.prc.gov, or you can contact David Straus at dstraus@thompsoncoburn.com or 202-585-6921.



Membership Update

ABM Revamps Annual Revenue & Cost Report to Reflect Current Economy
Complete the 2009 Media Financial Survey, help ensure robust and meaningful results for industry

In order to better reflect today’s economic environment and provide a more complete picture of the current integrated b-to-b media company, ABM, with the help of its Strategic Finance Committee, has worked diligently to enhance and broaden its annual survey.

ABM’s 2009 Media Financial Survey, an important tool that provides a wealth of valuable qualitative and quantitative financial data, will cover the three-year period 2006 to 2008 as well as the fourth quarters of 2007 and 2008 and replaces the ABM Media Revenue & Cost Report. Its data is used by member companies to gauge the results of their businesses against the industry average and also study the trend lines across key revenue and cost data.

While the resulting report will be available at no cost to ABM members, the results are essential for b-to-b media executives to gauge how their businesses are performing against the industry averages and to understand where growth lies. The more members that participate, the more robust and meaningful the end results will be.

All media member companies have been sent a link to the survey; Contact John Holden at 212-661-6360 ext. 3325 or j.holden@abmmail.com if you’d like more information about your company’s participation.



Event Report

Digital Velocity 2009 Less than Two Weeks Away!

Digital Velocity 2009, March 3 & 4 at the McGraw-Hill Conference Center in New York City, will give you more for your time and money than any other b-to-b online-focused event, including:

  • Two full days of access to online experts and visionaries,
  • Powerful networking opportunities,
  • Solutions-based content for the specific problems and challenges you are facing NOW,
  • and MORE!

Start realizing the digital ROI with reduced rates for 2009… click here to register today for the must-attend b-to-b digital media event.

Digital Velocity 2009 is sponsored by BPA Worldwide, CDS Global, Dragonfly, InXpo, mBlast, OmedaPublishers Press and Texterity.

ABM's Events Summit Just ONE WEEK AWAY!

On February 26 at the Digital Sandbox in New York City, ABM’s Events Summit gets down to business with a half-day, budget-friendly program, focusing on marketing, technology and sponsorship sales, that will make your events portfolio shine in these turbulent times.

Click here for a special video invite from Nancy Walsh, EVP at Reed Exhibitions, North America, and here for a message from John Failla, CEO of Tesoro Events, LLC and program chair for the Events Summit.

Only $174 for ABM and SISO members and $199 for non-members… click here to register now!

ABM's Events Summit is sponsored by Atlantic City Convention & Visitor’s Authority, BPA WorldwideInXpo and SISO.

2009 Neal Awards Take You to New Heights in New York's Legendary Rainbow Room

Join American Business Media and the best in business editorial for the 55th Annual Jesse H. Neal National Business Journalism Awards on March 19 and take in a view like no other, from New York City’s historic Rainbow Room at Rockefeller Center. Reserve your seat now to be among the first to find out who will take home the coveted 2009 Grand Neal Award.

Of over 800 entries, 113 have made it through a rigorous two-tier screening process to be selected as finalists for the business media industry’s most prestigious and sought-after editorial honors. Established in 1955, the Jesse H. Neal Awards recognize and reward editorial excellence in business media. They are named after ABM’s first managing director, who remained active in promoting business media throughout his life. Click here for the list of 2009 finalists.

The 2009 Jesse H. Neal Awards are sponsored by PARS International Corp. 

ABM Names 2009 Timothy White Award Winner
James Prevor, founder/editor in chief of Produce Business magazine and CEO of Phoenix Media Network, to be honored during 55th Annual Jesse. H. Neal Awards ceremony

American Business Media is proud to name James Prevor, founder/editor in chief of Produce Business magazine and CEO of Phoenix Media Network, as the 2009 Timothy White Award for Editorial Integrity winner.

Prevor is widely recognized as a leader in assessing the state of the perishable food industries and analyzing the prospects for the retail and foodservice venues in which perishable foods are bought and sold. His comments and insights on a broad range of subjects, including food safety, genetically modified organisms, irradiation, consumer dynamics, the state of food prices, sustainability and the competitive dynamics in the food retailing industry, have been seen and heard on CNN, the Fox Business Channel, the BBC, NPR, many network affiliates and over 100 newspapers, magazines and associated Web sites, including The Washington Post, The New York Times, USA Today, The Times of London, The Chicago Tribune and The Los Angeles Times.

Prevor's writings have been recognized for astute insight into the world of perishable food marketing. He has won more than 100 editorial awards, including ABM’s Jesse H. Neal Award and the American Society of Business Press Editors Azbee Award for excellence in editorial, commentary and opinion journalism. The United Fresh Produce Association, a century-old national trade organization representing the produce trade, named Prevor its first-ever Member of the Year.

Prevor will be honored during ABM’s 55th Annual Jesse H. Neal National Business Journalism Awards luncheon, March 19, in New York City’s legendary Rainbow Room at Rockefeller Center … Click here to reserve your seat.

The Timothy White Award recognizes exemplary leadership in the face of the challenges and pressures that editors face daily. Named after the longtime editor of Billboard who served as the moral compass of the music industry by tackling controversial issues before succumbing to a heart attack in June 2002, the award is given to an editor whose work displays courage, integrity and passion.

The 2009 Jesse H. Neal Awards are sponsored by PARS International Corp.  



Booz Buzz

Hundreds of ABM Members Already Taking Advantage of Landmark Industry Study ... Are You?

American Business Media commissioned Booz & Company to conduct a landmark industry study, entitled "A Roadmap for Profitable Revenue Growth," exploring the most critical issues facing the ABM membership today. Booz has identified two key pathways to success - one more traditional pathway built on serving the marketer, and one evolving approach which focuses on the end-user (readers, viewers, attendees).    

ABM continues to deliver insights from the study to its membership through a variety of outlets. Hundreds of ABM members have already downloaded the various study reports and viewed the free members-only webcasts ... Are you taking full advantage of this material?  

If you'd like to set up a meeting with Booz consultants or ask them specific questions pertaining to your business, please contact Mark Rothman at 212.681.1106.



ABM Member Feature

It's All About the Future - Don't Miss the CPC's Upcoming Content '09
ABM members eligible for CPC member rate

You’re cordially invited to attend the Custom Publishing Council’s “Future of Branded Content: Building Value-Added Custom Media Programs Across Platforms” on March 22. This year’s conference – now in its second year – has been specially tailored to arm you with the tools you need to improve your existing custom media programs and forge ahead in new and inventive ways in the coming year. Discover ways to improve content, build stronger brands, and explore new methods to monetize custom media programs.

You’ll learn from industry leaders about how to:

  • Leverage new distribution channels in the ever-changing media landscape and maximize them for clients;
  • Identify and understand future trends and behavior in consumers; and
  • Create and monetize a thriving social network that captures the attention of your audience and keeps them coming back for more.

All ABM members are eligible for the special CPC member rate! Register now.        



Research Central 

Did You Know?

In 2009, b-to-b marketers plan to use more digital media, including emerging tactics like videos, Web-based events, or online community pages: While 39% of those surveyed said they currently produce online video or rich Internet applications, 52% plan to do so through 2009; 36% said they’re currently sponsoring a Web event or virtual trade show, while 52% plan to do so before 2010.

This is just one of many significant findings from a recently-conducted Forrester consulting study, commissioned by American Business Media. It’s one of the most comprehensive in the business media space, and thousands of industry professionals are already finding it an invaluable tool for analyzing the trends and impact of b-to-b media on both end users/decision-makers and marketers. The study simultaneously examined more than 800 marketers who operate in the business media space and 800 end-users to provide an incredibly accurate and insightful assessment of the current state and value of b-to-b media.

Take advantage of our webinar tutorial and learn how to best utilize the study’s findings, especially valuable during this time of economic uncertainty. Also be sure to check out the six different versions of the study already available on our Research & Marketing page to best fit your specific needs. Act now and access this important industry research, or contact Richard Bertin at r.bertin@abmmail.com for more information.

Did You Know?

Even in a down economy, more than 95% of executives maintain a high interest in learning about and investing in new products and services.*

This is just one of many significant findings from American Business Media’s recently-produced PowerPoint presentation (now with updated data for 2009), “The Importance and Value of B2B Advertising During Times of Economic Uncertainty.”

ABM recognizes that some marketers are concerned about investing in advertising during this current period of economic uncertainty. To address these concerns, this presentation summarizes the wealth of data that has been accumulated over time, clearly demonstrating that companies who either steadily continued or aggressively increased their advertising experienced overall growth as well as continual growth past the period of economic uncertainty.

* 2001 Yankelovich Harris Study



Top Media Moves

Incisive Media’s Daily Business Review introduced a major revamping of its newspapers, providing readers in Miami-Dade, Broward and Palm Beach counties with expanded, targeted legal, real estate and business news in a time-saving format.

Berkery Noyes and Seneca Financial Group announced the formation of a strategic partnership to advise companies seeking restructuring advisory services in the global information, media, marketing services, and related technology areas.

Without clear visibility on performance, following the severe economic downturn, event industry CEOs provided a mixed outlook for 2009, according to the 2009 Exhibition and Conference Industry Outlook, conducted by The Jordan, Edmistion Group, Inc. and Tradeshow Week.

Publishers Press has assigned Dick Ryan to the position of Director of Business Development for its e-Opportunities department. This department creates and manages all digital services for the company including online magazines, e-newsletters, and more.

John K. Sweeney joined Freeman's U.S. audio visual division as VP, Hotel Sales.



Event Calendar

ABM Regional Meetings

We know times are tough, budgets are tight, and travel may not be an option … so ABM is coming to a city near you this spring for a series of regional meetings, delivering to its membership region-specific information on important industry issues.

February 24
Washington, D.C. Professional Development Day
The George Washington University Marvin Center

March 4
New York Regional Networking Event
Latitude Bar & Grill, NYC

March 19
New York Regional Program
Advanstar Communications, NYC

April 2
Chicago Regional Program
Google, Inc., Chicago

May 21 (tentative)
San Francisco Regional Program
Venue TBA

June 11
Boston Regional Program
The John Hancock Hotel & Conference Center, Boston

For more information, contact Megan Andrews at m.andrews@abmmail.com



Member Event of the Week

PR News Media Relations Forum
March 10, The National Press Club, Washington, D.C.

To see your event featured here, please contact us at info@abmmail.com.



Job of the Week  

Director, Revenue Enablement Strategy, Yahoo    




Committee Watch

The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM's New York offices, and time listed is EST, unless otherwise noted.   

Entrepreneurial Committee/Smaller Publishers Sub-committee

February 25, 3:00 - 5:00 PM CST, Chicago, IL


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