BUSINESS-TO-BUSINESS MAGAZINES CONTINUE TO BE IMPACTED BY ECONOMY
B-to-b magazine revenue down 24.8% in first two months of 2009
NEW YORK, April 17, 2009 - Magazine revenues for February 2009 declined 28.6% versus one year ago, while ad pages declined 31.5%. Consequently, after the first two months of 2009, revenues were down a total of 24.8% and ad pages by 28.9%. All BIN categories experienced declines during this period.
“It is clear that our industry is facing the toughest period since the Depression,” said Gordon T. Hughes II, president & CEO of American Business Media. “It is not a time for any of us to shirk the responsibility we owe our end users. What our industry does, and has always done, is provide information that makes business better and stronger. As long as we keep this goal in mind, we will come through this period as a stronger industry, a more creative industry, and maybe even a more dedicated industry. That is why ABM’s Annual Conference – Critical Answers at a Critical Time is a must-attend for ABM’s members and guests.”
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Pharmaceuticals
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 22 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on the American Business Media Web site or by clicking here.
About American Business Media:
Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.
Contact: Megan Andrews
(212) 661-6360 x3336
m.andrews@abmmail.com