E-News : September 15, 2009
News of the Week
Top Media Moves
ALM's Corporate Counsel launched its new Web site at www.corpcounsel.com.
Bloomberg LP is active again in the bidding process for McGraw-Hill’s BusinessWeek, according to a report by BusinessWeek columnist Jon Fine.
A U.S. bankruptcy court in Delaware approved Cygnus Business Media's pre-packaged plan of reorganization. The publisher said it expects to emerge from Chapter 11 protection within the next two weeks.
Summit Publishing Company hosted a one-day event called “Beyond Advertising” for its advertising clients that introduced the publisher’s new network package and sales calculator.
'What ABM Means to Me'
American Business Media is working harder than ever to enhance the value proposition of your membership, and we’re constantly encouraged by positive feedback from our members.
Here in E-news each week will be a member testimonial which reflects how individual members view the ABM value proposition.
“ABM’s Editorial Committee is a great place to talk over our challenging times with other b-to-b editors. It’s so valuable to hear how others are holding the line on ethics and going through the digital transformation process. It’s also been very exciting to be part of the “Neal Change” Committee, where we have been reinventing the Neal Awards program. Watch for all kinds of new categories that reward excellence in journalism, regardless of the medium.”
- Jan Tuchman, Editor in Chief, Engineering News-Record
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Job of the Week
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Committee Watch
Talent Management Committee: September 15, 2:00 PM – 4:00 PM EST, ABM Headquarters
Production/Manufacturing Technology Committee: September 22, 2:00 PM – 3:00 PM EST, ABM Headquarters
Business Information Council: September 30, 2:00 PM – 4:00 PM EST, JEGI Office, NYC
ABM Announces 2009 CEBA Award Finalists
American Business Media is proud to announce the official finalist selections for the 2009 Creative Excellence in Business Advertising (CEBA) Awards. Winners will be announced in a special CEBA Awards insert in the October 12th issues of Adweek and Brandweek, so be sure to pick up a copy next month!
Visit www.CEBA-Awards.com to view the Virtual Finalist Gallery and to find out more about the grand history of the CEBAs and the 2009 judges.
ABM’s CEBA Awards are the b-to-b industry’s most coveted creative honor, showcasing the power and quality of b-to-b communications and enhancing the relationships between business advertisers, agencies and publishers. Today more than ever, the awards recognize the innovative marketers who understand the power of b-to-b and have boldly chosen to advertise during these times of economic uncertainty, as well as the agencies that have brought their messages to life with outstanding creativity. This year's CEBA entries reflect the products and services that will remain top-of-mind when purchase decisions are made.
The 2009 CEBA Award finalists are:
CATEGORY 1: Single Ad – Page
Annual media budget of less than $100,000
Agency Name: Martin Williams
Advertiser: Syngenta Crop Protection
Name of the Ad: Durivo Veggie Mouth
Publication: American Vegetable Grower
Agency Name: Martin Williams
Advertiser: Pfizer Animal Health
Name of the Ad: Pfizer Dormosedan ad
Publication: DVM Equine Edition
Agency Name: R & R Partners INC
Advertiser: Las Vegas CVA
Name of the Ad: Only Vegas
Publication: Meeting News
CATEGORY 2: Single Ad – Spread
Annual media budget of less than $100,000
Agency Name: Blue Dogg Innovation
Advertiser: Canson Infinity
Name of the Ad: Canson Infinity Papers
Publication: Photo District News
Agency Name: GyroHSR
Advertiser: Eclipse Aviation
Name of the Ad: Eclipse LOVE Ad
Publication: AOPA Flight International
Agency Name: Kohnke Hanneken, Inc
Advertiser: Nurture by Steelcase
Name of the Ad: Let's Make Sure it Stays Private
Publication: Contract Magazine
CATEGORY 3: Single Ad - Inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units
Annual media budget of less than $100,000
Agency Name: Love and War
Advertiser: EMI Music Publishing
Name of the Ad: Songwriters Daily. Extra! Extra
Publication: Billboard Magazine
Agency Name: Martin Williams
Advertiser: Pfizer Animal Health
Name of the Ad: Preventicare Brochure
Agency Name: Yahoo!, Inc.
Advertiser: Yahoo!, Inc.
Name of the Ad: Yahoo! Channel Guide
Publication: Advertising Age
CATEGORY 4: Campaign - A series of at least three ads
Annual media budget of less than $100,000
Agency Name: Eric Mower and Associates
Advertiser: KI
Name of the Ad: Strive Collection
Publication: Buildings Operations Management
Agency Name: MediaVest
Advertiser: Contiental Airlines
Name of the Ad: Continental Airlines
Publication: Business Travel News
Agency Name: Shamir Insight, Inc.
Advertiser: Shamir Insight, Inc.
Name of the Ad: Shamir's "Keeping Your Attention" Advertising Campaign
Publication: Eyecare Business
CATEGORY 5: Single Ad – Page
Annual media budget of $100,000 or more
Agency Name: Broadhead + Company
Advertiser: United Phosphorus, Inc.
Name of the Ad: It's Good Mourning to you, Cotton Growers.
Publication: Cotton Grower
Agency Name: Doremus
Advertiser: Knight
Name of the Ad: Insight
Publication: Pensions & Investments
Agency Name: Doremus
Advertiser: Knight
Name of the Ad: What Liquidity Can Do
Publication: Wall Street & Technology
CATEGORY 6: Single Ad – Spread
Annual media budget of $100,000 or more
Agency Name: Bader Rutter
Advertiser: Dow AgroSciences
Name of the Ad: Control Your Land
Publication: Farm Progress publications
Agency Name: Martin Williams
Advertiser: Marvin Windows and Doors
Name of the Ad: P. Allen Smith
Publication: Architectural Digest
Agency Name: McCann Erickson
Advertiser: Nikon Inc
Name of the Ad: Nikon D3 and D300
Publication: Photo District News
CATEGORY 7: Single Ad - Inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units
Annual media budget of $100,000 or more
Agency Name: GyroHSR
Advertiser: Delta Dental Plans of Michigan, Ohio and Indiana
Name of the Ad: Delta Dental Iceberg Insert
Publication: Workforce Management
Agency Name: GyroHSR
Advertiser: Delta Dental Plans of Michigan, Ohio and Indiana
Name of the Ad: Delta Dental Mountain Insert
Publication: Benefits Selling
Agency Name: McCormick Company
Advertiser: Pioneer Hi-Bred International, Inc.
Name of the Ad: Pioneer Y Series Insert
Publication: Farm Journal Magazine
CATEGORY 8: Campaign - A series of at least three ads
Annual media budget of $100,000 or more
Agency Name: Eric Mower and Associates
Advertiser: Nucor Steel
Name of the Ad: Corporate Print Campaign Oxymoron Don't Believe Neighbor
Publication: Purchasing
Agency Name: GyroHSR
Advertiser: Pitney Bowes, Inc.
Name of the Ad: There's a lot more here than you think Campaign
Publication: BusinessWeek
Agency Name: Martin Williams
Advertiser: Syngenta Crop Protection
Name of the Ad: Halex GT Campaign
Publication: Farm Journal Magazine
CATEGORY 9: Integrated Media Campaign
Annual media budget of less than $100,000
Agency Name: Advertising Specialty Institute
Advertiser: Advertising Specialty Institute
Name of the Ad: The Number That Matters
Publication: Counselor Magazine
Agency Name: G2 direct & digital NYC
Advertiser: Time Warner Cable Business Class
Name of the Ad: http://www.twcbc-bluecircle.com/
Web Site: http://www.twcbc-bluecircle.com/
Agency Name: Meister Media Worldwide
Advertiser: OmniSTAR
Name of the Ad: Omnistar - The Global Positioning System
Publication: Precision Ag Special Reports
CATEGORY 10: Integrated Media Campaign
Annual media budget of $100,000 or more
Agency Name: BBDO NY/Goodby, Silverstein & Partners
Advertiser: GE
Name of the Ad: BBDO NY and Goodby Silverstein & Partners
Web Site: www.ScientificAmerican.com
Agency Name: GyroHSR
Advertiser: John Deere Construction and Forestry
Name of the Ad: John Deere Skid Steer Smackdown
Web Site: http://smackdown.ferguspeters.com and http://www.skidsteersmackdown.com/season1
Agency Name: Ogilvy, New York
Advertiser: FM Global
Name of the Ad: FM Global "True Stories"
Web Site: CFO.com
CATEGORY 11: Digital Media
(No media budget breakdown)
Agency Name: BBDO NY
Advertiser: GE Corporate
Name of the Ad: GE "Pluck"
Web Site: www.ScientificAmerican.com
Agency Name: Blasdel Cleaver Schwalbe Communications
Advertiser: John Deere
Name of the Ad: 8R Teaser Campaign
Web Site: www.farmprogress.com
Agency Name: GyroHSR
Advertiser: John Deere Construction and Forestry
Name of the Ad: John Deere High Speed Dozer Launch Video
Web Site: http://ferguspeters.com/johndeere/764_Preview/
CATEGORY 12: Face-to-Face
(No media budget breakdown)
Agency Name: GyroHSR
Advertiser: John Deere Construction
Name of Event: John Deere Construction High Speed Dozer Launch Event
Agency Name: Martin Williams
Advertiser: Syngenta Crop Protection
Name of Event: Nematode Truck Wrap
Agency Name: Nielsen
Advertiser: Nielsen
Name of Event: HD Boutique
CATEGORY 13: Custom Media
(No media budget breakdown)
Agency Name: Bader Rutter
Advertiser: OM Workspace
Publication: OM Workspace Impact magazine
Agency Name: Lionsgate
Advertiser: Advertising Age
Publication: Retro Advertsing Age based on a Mad Men custom project
Agency Name: The Magazine Group
Advertiser: CDW
Publication: BizTech
ABM Adds Free Member Surveys to Growing List of Association Benefits
An ABM member recently approached the Association requesting a survey of the membership on medical benefit rates, an issue of increasing concern for many companies in today’s challenging economic climate.
By completing a brief questionnaire, you can help this member company, fellow ABM members and, importantly, your company to better understand the impact of such important HR issues. (Please note that all individual information will remain confidential, and aggregated survey results will be shared only with participating companies.) Members, click here to complete this brief questionnaire.
This Medical Benefits survey is an initiative that ABM has added to its growing list of member services in recognition of its members’ needs for current information as well as their financial constraints on the commissioning of external research. If you would like to survey the ABM membership on a pressing issue, please contact Kate Patton.
Biz Info Leaders to Discuss Strategies for Monetizing Data at ABM's Executive Forum
Register now ... Early bird deadline less than 3 weeks away!
Business information is poised to be a hot topic at ABM’s all-new 2009 Executive Forum, coming to New York City’s NYAS on November 3 & 4, as b-to-b leaders discuss how to profit from business intelligence during the interactive session on “The New End-User Market: Monetizing Data.”
With an introduction by Megan St. John, managing director of InfoCommerce, Inc. (and chair of ABM’s Business Information Council), the session will focus on how Michael Lonier, CIO of The Deal, transformed the company’s paid subscription and licensing business into an enterprise information service, The Deal Pipeline.
Over the past four years at The Deal, Lonier has built a new IT team and implemented new content management and infrastructure platforms, leading to the October 2008 launch of The Deal Pipeline.
Lonier joins a powerful agenda and line-up of industry thought leaders at this year’s conference. Among the speakers already confirmed are Steven Brill, Co-Founder, Journalism Online; Thomas Haas, CMO, Siemens; Michael Mandel, Chief Economist, BusinessWeek; and Rick Segal, Chief Executive, North America/Global Practice Leader, B-to-B, Gyro:HSR. Click here to view the full agenda, and stay tuned to E-news for upcoming speaker announcements.
The early bird registration deadline is less than three weeks away! Register now and take advantage of this special discounted rate, ending October 3. For sponsorship opportunities, please contact Jane O'Connor at j.oconnor@abmmail.com or 212-784-6367.
ABM's 2009 Executive Forum is sponsored by the Atlantic City Convention & Visitors Authority, Booz & Company, BPA Worldwide, CDS Global, Quebecor World, and Readex Research.
Registration Now Open for Los Angeles Regional Meeting
Don't miss this convenient opportunity to learn and network ...
all at no cost for ABM members
Beginning this November, ABM is hitting the road once again for its 2009-2010 series of regional programs, bringing the latest information on important industry issues to cities across the U.S.
The next series of regional programs kicks off on Wednesday, November 18, in Los Angeles at the USC Davidson Conference Center. The full agenda and speakers will be unveiled soon, but discussion topics will include:
- A presentation from Readex Research, who is currently in the development stages of a research process aimed at providing media brands with total audience measures across all channels of the brand. In addition to reach and frequency, this research also intends to explore behaviors and influences.
- A panel discussion of members who are currently implementing this research study
- The creation of a sustainable regional eco-system
- A keynote address from a local marketer who successfully utilizes multiple platforms
Don’t miss this opportunity to network with b-to-b professionals in the Los Angeles area … Click here to register now. This event is FREE for ABM members and $45 for non-members.
Click here or visit www.ABMevents.com for agenda updates. For more information or sponsorship inquiries, contact Megan Andrews at m.andrews@abmmail.com.
56th Annual Neal Awards Reflect B-to-B Industry's Integrated Business Model
ABM’s Editorial Committee recently created a sub-committee, headed by Bill McDowell, VP/editorial director of Marketing & Technology Group, to reevaluate the Association’s Jesse H. Neal National Business Journalism Awards. The sub-committee explored the various outlets currently being utilized by b-to-b editors to reach their audiences, and built the list of categories for the 2010 competition to reflect that multi-platform suite of products and the industry’s transformation.
“The committee’s goal was to recalibrate the Neal Awards to reflect the convergence of print, online and live events in b-to-b journalism,” McDowell explains. “Some of the best work out there today incorporates multiple elements on more than one platform, so we thought it was very important to focus less on print-versus-Web and more on the end result – genres of reporting and storytelling.”
Among the new categories showcasing the integration of print, in-person and online platforms is the “Best Integrated Feature Package” category. We encourage you to consult the description below as you gather and prepare your entries.
“Best Integrated Feature Package”
You should enter: a cross-platform package of materials representing integrated coverage of a single story, topic, or theme. Include three or more distinct elements that create a fully-integrated editorial package for the target audience or industry. Elements can include print content, digital content, multimedia pieces, interactive Web features or tools, print or electronic newsletters, and online or in-person events. Submissions must reflect how the different elements are integrated and provide access and connectivity across platforms. Entries will be judged on the quality of the content as well as the quality, clarity, and effectiveness of the integration.
You should not enter: repurposed print articles with no interactive or other Web- or event-related elements, packages with fewer than three elements, or advertorial content.
Click here to view the complete list of categories and descriptions for the Neal Awards competition, and stay tuned for the release of the call for entries early next month.
B-to-B Case Study Series Now Available Online
Fourth in series confirms power of mobile events
ABM recently partnered with BtoB magazine to compile a series of case studies from previous BtoB coverage that showcases the strategies b-to-b media companies are utilizing to achieve their objectives.
While the complete series is available in the Research & Marketing section of ABM’s Web site, the fourth case study, on Ciena Corp.’s new “Innovation Lab,” has been reproduced below to emphasize the power of mobile events in expanding one’s customer base and as a valuable alternative to participation in large trade shows.
Objective
Questioning the effectiveness of its participation in large trade shows, network solutions company Ciena Corp. set out to build an alternative event, providing a one-on-one experience with customers, addressing their challenges, and eliminating the distractions of a large show environment.
Strategy
Ciena built an “Innovation Lab,” a high-concept trade show booth within a big-rig truck, which is driven to and parked near a customer’s place of business. The truck is staffed with several Ciena employees who demonstrate functional installations of the company’s most popular products.
Kaon v-OSKs (interactive video screens) inside the truck provide a hands-on experience for customers with 3-D renderings of the company’s offerings. During an event, 20 to 120 people can view Ciena products. The mobile event also provides a solution to tightened travel budgets triggered by the economic downturn.
Results
The success of Ciena’s Innovation Lab was immediately apparent. Over the 10 months it has been running, the lab has made 51 stops with about 2,000 customers walking through. The mobile lab Web site, which is displayed on the truck’s exterior, has received 1,200 hits.
* This is a summarized version of BtoB’s August 5, 2009 article, “Ciena Hits the Road with Mobile Event.” For the full article, click here.
Members, Have You Requested Your Free CEIR Research Yet?
New, simplified process provides easier access to must-have reports
As one of ABM’s recent initiatives to deliver valuable products and services to members participating in the events space, the Association has partnered with the Center for Exhibition Industry Research (CEIR) to provide important, timely information on the world of face-to-face … all at no cost to ABM members.
The following resources are now available free from CEIR. Simply contact Kate Patton at k.patton@abmmail.com with your request(s), and the various reports will be sent to you directly.
- Effective Methods for Visitor Promotion (Part I: Exhibition Organizers)
- How Digital Marketing Affects Exhibition and Event Performance
- Looking Past the Recession: Exhibition Strategies for the Interim
- The Cost Effectiveness of Exhibition Participation
- The Effect of Economic Recessions on Exhibitions
ABM Seeks Your Thoughts on Behavioral Advertising ...
Look for Online Survey Later This Week
As many ABM members know, behavioral advertising (or online advertising placed in response to a consumer’s interests, as shown by his or her online activities such as searches conducted, Web pages visited, and content viewed) has become a major issue facing the industry.
In recent months, behavioral advertising has come under intense scrutiny in Washington by the FTC and Congress, and ABM has been actively involved in protecting its members’ interests on the issue.
In order to bring our members more clarity and gauge where they stand on behavioral advertising, we have prepared a short primer and survey, which will be disseminated to the membership this week. We encourage you to begin thinking about how your company is affected by this issue and take the time to evaluate and answer the survey questions. Your responses will be critical in helping to shape ABM’s efforts in Washington.
For more information on behavioral advertising and ABM’s other government affairs initiatives, click here.
ABM Confirms Power of B-to-B Media During Challenging Economic Times
Have you been spreading the word?
While nobody knows for sure in which direction the economy is heading, one important fact is undeniable: Advertising in b-to-b media can significantly benefit businesses, especially during periods of economic uncertainty.
To spread this powerful message, ABM has produced a research presentation summarizing the wealth of data that has been accumulated over time as well as a powerful new ad that features significant findings from recent studies.
Additionally, ABM member companies around the globe, including Meister and CLB Media, are finding the ad especially valuable in promoting the power of business media to their respective audiences. It’s available FREE for use in ABM member publications and Web sites. Contact Kate Patton to receive a copy; you can also request various electronic banner ad formats, including Leaderboard and Skyscraper. An Ag Media version of the ad is available as well.
Feel free to customize the ad with your logo, as McGraw-Hill’s Aviation Week & Space Technology has done here, to make it better resonate with your audiences.
AAF Western Region Leadership Conference Hits San Jose Next Week
Each year, the American Advertising Federation (AAF) hosts a fall conference in the Western region of the U.S. to bring local members together for professional development, recruitment and networking opportunities. This September 24-27, approximately 200 club leaders, advertising agency/creative services professionals and students will gather for the popular conference, which will focus on leadership, education and management.
Confirmed speakers include top-level leaders from Silicon Valley companies such as Facebook, Coremetrics, Cooliris, MySpace, Ayuda Networks, JiWire, eTrigue, and EventBrite, to name a few.
ABM members are eligible for AAF member rates, so reserve your seat today!
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