E-News : April 10, 2006
News Items of the Week
Diane Schwartz, chairman of the 2006 CEBA Awards and vice president/group publisher at Access Intelligence, has called the year's first meeting of the CEBA Committee, Tuesday April 11, at the offices of American Business Media.
It's not too early to begin thinking about which of your advertisers could win $25,000 and the Grand CEBA Award this September, when the 11th annual Creative Excellence in Business Advertising (CEBA) Awards come to Lincoln Center.
The CEBA Awards, established by American Business Media in 1996, honor the best b-to-b advertising campaigns. The CEBAs have become a highly recognized brand and a coveted honor, with over 400 entries being submitted each year, and were the first awards program to recognize outstanding b-to-b work in online advertising and integrated campaigns. To find out more, contact Miriam Tomaselli.
ABM to produce one-day workshop at Syndicate Conference
American Business Media, in conjunction with IDG World Expo, has announced a new workshop that will take place at the annual Syndicāte™ Conference in New York, May 16-17 at the Roosevelt Hotel. The title of the workshop is “Vertical Search in the B-to-B Market” and it will take place on Monday, May 15 from 2:00 p.m. to 5:00 p.m.
During this hands-on event, business information companies will learn about a variety of tools and other marketing mediums that will drive traffic to their web sites and help businesses stand-out in the highly competitive world of search. Additional topics to be covered include Search and Privacy, Search Engine Marketing and Search Engine Optimization, and Making Money with Search.
"Syndication technologies are truly changing the way people receive and share information today. The technologies enable corporations to engage their stakeholders, whether they are consumers or employees, in dialogue directly. Understanding how constituents now find and share information is the key to building corporations and their brands in the future," said Richard Edelman, president and CEO of Edelman.
The ABM Workshop is part of a world-class program that will feature in-depth conference sessions focused on how the tools of syndication — including RSS, blogs, OPML, podcasting and other emerging technologies – are impacting how advertising, public relations and news professionals interact with their core constituents.
Led by top experts in the syndication technology arena from Yahoo!, Microsoft, Reuters, NPR, AOL and other leading companies, the Syndicāte conference will be organized around three modules. Each module will feature sessions that will cover important topics surrounding the strategy, implementation and future outlook for social media. Highlights of some of those session tracks include:
• Research on Syndication Trends
“Business information companies can gain a competitive edge in the search world because of their specialized content,” said Steve Ennen, ABM director of communications. “This event will help leverage that advantage and address the needs of their users.”
For a detailed schedule of conference sessions, and to find out how to register for Syndicate, please visit www.syndicateconference.com. To subscribe to Syndicate's event RSS feed, click here.
ABM's special group rate for Spring Meeting hotel rooms at the Fairmont Princess in Scottsdale, Arizona has been extended through this Friday, April 14; call 800.344.4758 to reserve your room this week.
In our 100th year, ABM is helping to redefine the philosophy of business media. We invite you to be a part of its creation at the 2006 Spring Meeting.
As publishing technology and audience-demand continues to evolve, media executives must be prepared to respond with continuous innovation. This year’s Spring Meeting will go beyond simple solutions and offer b-to-b media leaders a platform in which to develop the strategies that will move business forward during the next century.
Limited, unique sponsorship opportunities are still available for the ABM Spring Meeting, ranging in reach and investment. To learn more about reaching ABM’s highest level of attendees, contact Peter Loibl at 212.661.6360 x 3317 or email@example.com.
ABM a force on Capitol Hill: Broad range of issues addressed
by Rafe Morrissey,
ABM traveled in force to Capitol Hill earlier this week for the third annual Washington Forum to bring critical issues straight to the legislators. While postal reform was still a key topic, ABM addressed critical issues such as visa, privacy and piracy.
ABM member participants enjoyed a top-notch program of speakers and concluded the event by going to Capitol Hill to meet with key members of congress to share their views on pending postal reform legislation. The event was initiated through full page ads in two influential Hill publications, Roll Call and CQ Daily, celebrating our centennial and announcing that we were in town.
Senator George Allen (R-VA) a key member of the Senate leadership and a clear presidential contender for 2008, spoke about the challenges facing the White House and Senate. Representative Chris Shays (R-CT) spoke to the group concerning the challenges facing the House of Representatives on postal reform. Rep. Don Manzullo (R-IL) presided over an informative discussion of visa and immigration issues which heavily impact our members' trade shows and other face-to-face businesses.
Veteran attorney Mike Klipper discussed the move of Google into book publishing and its possible impact on our members' business. Stuart Ingis provided helpful insights into intellectual property and privacy issues that could impact our industry.
Face-to-Face with legislators
The timing for these visits could not have been better as our members were able to emphasize the importance of elements in the legislation critical to our industry at the exact moment they are about to decide what will be in the final bill.
Two critical components for discussion with legislators on postal reform were: the impact of military pension fund, and the assurance that the language "just and reasonable" is maintained in the bill instead of "fair and equitable."
As ABM Washington representative, Rae Evans, commented, "Participating in these meetings is the most important activity any ABM member can do to help advance the association's agenda on Capitol Hill." Thanks to all ABM members who took part in this very special event.
If you missed this chance to meet legislators face-to-face, you can still participate in the dialogue by contacting ABM's offices. Or request a copy of ABM's 2006 Congressional Guide, providing key political Web sites, contacts, and a detailed Congressional committee breakdown, available to members at no charge through ABM's online store.
Young Media Network
Young Editors Panel & Party debuts in Chelsea
What can your young editors do for $10 in New York? Not much - until now. Tell them to join their peers on April 25 at a place they know you won't go - Home bar & lounge in Chelsea - for an evening of networking and cocktails.
They'll hear some of media's most exciting and dynamic editors, including Jonah Bloom, the newly appointed editor of Advertising Age, discuss how they got from that first entry-level job to where they are now. Kicking off at 6:30, the Young Editors Panel & Launch Party will allow your ambitious staffers the opportunity to speak directly with some of b-to-b’s most successful editors… and then hang around for drinks and plot future industry domination with other young editors.
Co-chaired by Carlie Kollath, associate news editor at Lebhar-Friedman's DSN Retailing Today and Drug Store News, and Sara Sheadel, communications coordinator for American Business Media, the Young Editors Network will focus on building community among the next generation of business media players. So pass the invitation around your office, and then click here to register your editors for the event.
News on Print
Prep for next year's Neal Awards at the Cleveland Regional
Wondering what this year's Grand Neal Winner had that you didn't? Abe Peck, Sills Professor at Northwestern's Medill School of Journalism and Jesse H. Neal Award judge, will discuss the ins and outs of winning a Neal Award when ABM goes on the road April 19 with the Cleveland Regional Program.
Chair of Medill's Magazine program and long-time director of its Magazine Publishing Project, Peck is also director of magazine programs and teaches editorial strategy at Northwestern University's Media Management Center. He has written and edited for Rolling Stone, Outside and several newspapers, and has freelanced for magazines from Ad Age to Esquire. He's consulted to publications from Spin to Sensors, is editorial co-auditor for Advanstar Communications, and for a decade was editorial consultant for Asian (now Global) Sources.
Peck has written, edited or contributed to ten books, most notably Uncovering the Sixties: The Life and Times of the Underground Press (Pantheon/Citadel) and Dancing Madness (Anchor/Doubleday). He judges both the National Magazine Awards and ABM's Jesse H. Neal Awards, and has led editorial and publishing workshops in Ecuador, England, Finland, Hong Kong, the Philippines and the United States.
At the upcoming Cleveland Regional Program, Peck will offer advice on How to Win a Neal Award - find out what the judges are looking for, and put yourself in the front running for the 2007 Grand Neal.
The Cleveland Regional Program is an intermediate seminar presenting one-day, multi-track seminars focusing on sales, editorial, and audience development. Topics under discussion will include revitalizing page growth, in-person events, e-media revenue and content, and new tools for industry growth. Each subject will be broken down into smaller, discipline-specific topics of interest to each program track. Join us Wednesday, April 19, in the Wyndam Cleveland at Playhouse Square.
Growing Vertical Search at B-to-B Marketing Day
Vertical Search is more than just the next big thing - it's a traffic-driving, revenue producing channel that can help your Web site stand out in the increasingly crowded and competitive digital landscape. Kelly Gay, president and CEO of KnowledgeStorm, Inc., will discuss how vertical search can be used to harness the power of b-to-b information during this year's B-to-B Marketing Day in Chicago.
As president and CEO of KnowledgeStorm, the Internet’s top-ranked search resource for technology solutions and information, Kelly Gay is responsible for the overall strategic direction, growth and management of the company. Under her leadership, KnowledgeStorm has amassed the largest technology vertical search site available, and been named #168 on the Inc. 500 list of fastest-growing private companies with 633% over a three-year period.
Ms. Gay will share her vertical search expertise during ABM's B-to-B Marketing Day, bringing together advertisers, agencies and media professionals for a conference promoting the power of b-to-b media. The one-day, multi-faceted event will feature case studies on successful strategies for branding a b-to-b corporate image campaign. Experts will offer opinions on various aspects of the integrated sale, including the role of media in developing a strategy, and how to create value with reduced budgets, before offering techniques and tips for using a mix of b-to-b media to promote the brand, generate qualified leads, boost revenues and achieve marketing goals.
History of B-to-B
This Week in History
As part of our Centennial Celebration, ABM will be showcasing member companies through "This Week in History," a date-specific outreach initiative spotlighting key moments of b-to-b history. For more information, or to submit materials for inclusion in ABM's 100 year initiative, contact Sara Sheadel.
April 13, 1938: “Quick Frozen Foods” begins running as a section in EW Williams' Butcher’s Advocate.
April 11- 15, 1965: American Business Press holds the first “Spring Meeting" in Boca Raton, Florida. The annual event, taking place this May in Scottsdale, Arizona, is now in its 42nd year.
April, 1998: Scholastic holds the First Annual Early Childhood Professional Awards.
Top Media Moves
The first quarter 2006 M & A market reports number deals rose nearly 8% to 168, and deal value surpassed $14.6 billion (a 35% increase over the first quarter of 2005) across the 11 media and information industry sectors tracked by The Jordan, Edmiston Group, Inc.
The Business Marketing Association has added four new members to its Board of Directors: Meg Goodman, CMO at Townsend Agency, has been named VP-membership. Keith Pigues, VP-marketing at CEMEX U.S. operations, has been named VP-strategic initiatives. Greg Plaster, senior VP of Charter Consulting, is the new VP-strategic transformation. Greg Salerno, manager-advertising and public relations at BJ Services Co., is the new VP-programs.
VNU N.V. has published on its Web site a presentation to shareholders relating to the Offer made by Valcon Acquisition B.V. The presentation shows why the Offer is a superior alternative for shareholders, and sets out why recent comments made by Knight Vinke Asset Management are based on misleading assertions and incomplete analysis.
McGraw-Hill Construction's Engineering News-Record named J. Dwayne McAninch, chairman and CEO of McAninch Corp., recipient of its 41st Annual Award of Excellence.
Prism Business Media Inc. is launching Digital Content Producer and digitalcontentproducer.com, a new family of print and electronic publications serving the growing array of film and video production professionals creating content for distribution platforms that range from traditional cinemas to cell phones and iPods.
Ziff Davis Game Group has launched the beta version of GameVideos.com (http://gamevideos.com/) as a source for any and all video related to gaming culture.
CMP Media will debut Dr. Dobb's Journal / Russian Edition, a print magazine and resource for software architects, managers and senior-level developers, in January 2007.
Summit Publishing Company has hired packaging law expert Eric F.Greenberg to edit “The Legal Side,” a new column in Packaging World.
*Top Media Moves - Daily
New Member Profile
New ABM Member SourceMedia provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences.
Its flagship publications include American Banker, National Mortgage News, The Bond Buyer, and Accounting Today. Consulting services, software, and data provided through its two divisions, National Regulatory Services (NRS) and Accuity, facilitate regulatory compliance, funds registration and data flow among institutions in the investment, insurance, and financial service industry.
For more information, visit the SourceMedia Web site.
New Associate Member Microsoft Corporation - MSN develops, manufactures, licenses and supports a range of software products for various computing devices.
The Company's software products include scalable operating systems for servers, personal computers and intelligent devices; server applications for client/server environments; information worker productivity applications; business solutions applications; software development tools, and mobile and embedded devices. Microsoft provides consulting services and product support services and trains and certifies system integrators and developers. The Company sells the Xbox video game console, along with games and peripherals. Its online businesses include the MSN subscription and the MSN network of Internet products and services.
For more information, visit Microsoft's MSN advertising Web site.
The following is a list of upcoming ABM Committee and Council meetings. For more information, contact Mark Flythe. All meetings are at ABM offices in New York unless otherwise noted.
Committee/Council Time (EST)/Date
Media Advisory Board 12:00 - 2:00 4.26.06