E-News : March 2, 2010
D.C. Regional Program Rescheduled for March 22; Save the Date for NYC Event
Due to inclement weather in February, ABM’s Washington, D.C. Regional Program has been rescheduled for Monday, March 22. If you were registered for the February 11 program, but cannot attend on March 22, please contact Megan Andrews at firstname.lastname@example.org.
The half-day D.C. program will include discussions on “the media company of the future,” reinventing the events model, managing expectations and total audience measurement. BPA Worldwide will follow the program with an afternoon session on digital media trends. Both sessions are FREE for ABM and BPA members. Click here for the latest agenda or to register.
Then, later that week, ABM heads back to New York City for its next regional program on Thursday, March 25. The New York event, also free for ABM and BPA members, will feature a keynote address by Gord Hotchkiss, president & CEO of Enquiro and author of The BuyerSphere Project, as well as discussions on new business models and revenue drivers that show promise for b-to-b media. Click here to view the agenda and reserve your seat now.
Digital Media Council
11:00 AM – 12:00 PM EST
Greg Chagaris and Mark Upson of Outsell, Inc. will be on hand to explore using Web analytics to help create content and engage your audience. This meeting will be streamed live to ABM members – Contact Kate Patton for information on how to tune in.
Media Marketing Committee
2:00 PM – 3:00 PM EST
Request Your BPEF Intern Today!
Looking for an intern at your company this summer? ABM’s BPEF internship program is looking to place its students in internships at our member companies. The students are applying, but we need your participation and commitment to make the program a success again this year.
Top Media Moves
OMEDA, a leading integrated database management provider, has reached an agreement to provide database management and e-mail deployment services for EE Times Group, a division of United Business Media.
Reed Business Information-US has sold Library Journal and School Library Journal to Ohio-based Media Source Inc. The acquisition includes all print and Web products, services, supplements, and newsletters, including Library Hotline. The Jordan, Edmiston Group, Inc. (JEGI) represented RBI-US in this transaction and acted as its exclusive financial advisor.
Continuing its aggressive pursuit of growth, Canon Communications announced that it will introduce three DesignMed events this year.
Google announced that it has developed new ad serving technology for online publishers. This technology will be available in two versions: DoubleClick for Publishers, which is aimed at larger online sites, and DFP Small Business, a free version for smaller Web sites.
ALM’s Corporate Counsel, the nation’s leading publication for general counsel and in-house attorneys at corporations and nonprofits, launched a redesign of its print magazine, with a new look and expanded coverage of IP law-related news.
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Job of the Week
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Neal Awards 2010:
History Will Be Made
Top reasons you can’t miss this year’s ceremony, March 11 in NYC
- Witness history as a surprising Grand Neal Award winner is unveiled
- Celebrate the first winners in 11 new categories this year, including “Best Integrated Feature Package,” “Best Use of Social Media,” “Best Editorial Tool or Application,” and “Best Recurring Webcast”
- Network and share ideas with b-to-b media’s best and brightest, the 2010 finalists and winners
- Listen to engaging presentations by our 2010 hosts: Paul Maidment of Forbes.com and 2008 ABM Women in B-to-B Honoree Erin Moriarty of CBS’ 48 Hours Mystery
- Join in the accolades of three special award winners: Crain Award winner Bob Tippee of PennWell Corporation; Rick Bush of Penton Media, who will take home the Timothy White Award for Editorial Integrity; and McAllister Editorial Fellow Bill McDowell of Marketing & Technology Group
- Experience the view from the Mandarin Oriental Ballroom in New York City’s Time Warner Center
ABM Taps Korn/Ferry International to Search for Next President & CEO
ABM’s Search Committee, led by Gary T. Fitzgerald, Chairman & CEO of Meister Media Worldwide, has retained Korn/Ferry International, the world's largest executive search firm, to search for the Association’s next President & CEO. This individual will succeed Gordon T. Hughes II, who will be leaving the Association at mid-year.
Korn/Ferry International will deploy a team of experts representing the global media, B-to-B media, association, marketing and technology sectors canvassing the many areas which now intersect with our industry. “With the selection of the search firm completed, we will now move forward with the important work of finding ABM’s next President & CEO, who will be charged with leading the Association through the dramatic digital transformation of our business,” says Peggy Walker, ABM Chair and President of Vance Publishing Corporation. “The new President & CEO will build out the strategic plan which places ABM at the center of the B-to-B ecosystem.”
As the only association solely focused on B-to-B and the integrated business model, ABM continues to transform itself to provide products and services in print, in-person and online, serving data and business information companies, as well as marketing services. The new President & CEO will drive ABM’s leadership role ensuring the industry’s transformation.
The Korn/Ferry partners leading this effort are Jennifer Carroll and Lorraine Lavet (www.kornferry.com).
For more information, contact Peggy Walker at 847-634-4370 or email@example.com.
This Week on the ABM Video Network:
Industry Experts Explore the Integrated B-to-B Media Model
When ABM was asked to participate in Cross Border Media’s 2010 Global Business Media Forum in New Delhi, its task was to depict the integrated b-to-b media industry here in the U.S., both today and tomorrow. To best paint this picture, ABM President & CEO Gordon T. Hughes, II invited some leading industry executives to join him for a roundtable discussion on some of the hot new trends coming our way.
This week on the ABM Video Network, we’re bringing you Part One of the discussion, as Randall Friedman, VP/Group Publisher at Lebhar-Friedman, Prescott Shibles, CEO of Vital Business Media, and John Failla, CEO of Tesoro Events, explore what the future holds for b-to-b media – in print, in-person and online.
Visit www.AmericanBusinessMedia.com to tune in now, and look out for Part Two next week.
An Annual Conference Sneak Preview with George Green:
How and Why He’s Investing in B-to-B Media
This May 2-5, ABM’s 2010 Annual Conference, taking place in historic Charleston, SC, will deliver strategies for capitalizing on the next generation of b-to-b media and information services, straight from industry leaders and visionaries.
In anticipation of this year’s conference, ABM sat down with one of today’s most influential b-to-b leaders – George Green, former president/CEO of Hearst Magazines International and now part of the leadership team of e5 Global Media (the company that recently purchased eight Nielsen Business Media properties, including The Hollywood Reporter, Billboard, Adweek, BackStage and the Clio Awards) – to deliver you an exclusive sneak preview of his keynote address.
Now available for on-demand viewing via the ABM Video Network, Green introduces us to e5, and briefly shares how and why his company is investing in the power of b-to-b media. Click here to tune in now!
Click here to view the rest of the conference agenda, which is packed with fresh faces and brand-new content.
Early bird registration rates start at $1,375 per person, ending April 2. Register now to reserve your seat and take advantage of our special room rate at the Charleston Place Hotel, located in the heart of downtown Charleston, for just $199/night. To book your room, call the hotel directly at (888) 635-2350 and mention ABM’s Annual Conference to receive the reduced rate.
Chris Crain, Warren Bimblick to Lead Reinvigorated ABM Marketing Committee
Last week, ABM’s President & CEO Gordon T. Hughes, II and CMO Mark Rothman met with the incoming co-chairs of ABM’s Marketing Committee, Chris Crain, VP/Group Publisher at Crain Communications, and Warren Bimblick, SVP, Strategy & Business Development at Penton Media.
Consistent with ABM’s new strategic plan, the Marketing Committee will focus on improving ABM’s internal communication to the membership, ensuring the delivery of insights and information to members within the various operating functions of the b-to-b media company. The Committee will simultaneously concentrate on the improvement of ABM’s external communications, ensuring that marketers and agencies better understand the power of b-to-b media in today’s transforming environment.
Next steps include identifying additional Committee members to best represent the many disciplines that encompass today’s business media and information services offerings. Stay tuned to E-news as details continue to unfold.
B-TO-B ECOSYSTEM UPDATE
ABM, IAB Move Closer to Setting B-to-B Industry’s Digital Standards and Practices
As an integral component of its new strategic plan, ABM continues to reignite its relationships with other organizations, positioning itself to develop an integrated b-to-b media ecosystem that will benefit the business media and information community.
Delivering on that initiative, ABM and the Interactive Advertising Bureau (IAB) are working hard to develop a set of digital media policies and guidelines that will become the standard for the advertising community and, specifically, the b-to-b industry.
ABM’s Standards and Practices Evaluation Committee met recently with the IAB to review its guideline development process and categories at a top-line level. ABM will be able to adopt the IAB’s guidelines for ad standards & creative, measurement, digital video, and social media, where applicable. Adjustment will be required for e-mail and lead generation guidelines, while the application of operational efficiency best practices will need to be more fully evaluated.
The Committee will be reviewing these areas in-depth over the next few weeks, and ABM plans to present the final standards and practices to its board of directors during their March 11th meeting.
CEIR Research, Available Free for ABM Members,
Offers Valuable Event Insights and Information
Did you know?
- The most prevalent, important objectives for exhibiting at b-to-b events are: meeting with existing customers (96%), uncovering new leads (94%), conducting general company/brand promotions (93%), new product launches (86%) and the perceived importance of one’s presence at given events (83%).
- Among young professionals who have attended exhibitions in the past three years, nine in 10 say they are very or somewhat likely to attend an exhibition in the next two years, given the opportunity.
- 51 % of exhibition producers report always integrating digital marketing tactics into the promotion of events; 37% of corporate brand marketers characterize their use of digital marketing as frequent.
These are just a few of countless significant findings from the Center for Exhibition Industry Research (CEIR), with whom ABM has partnered to provide members with important, timely information on the world of face-to-face – all at no cost.
ABM members from around the globe continue to take advantage of this exclusive opportunity … Have you?
Top-requested reports include The Power of Exhibitions in the 21st Century, which offers a wealth of insight into how new generations of attendees want to connect, learn and network at events; Effective Methods for Visitor Promotion, which analyzes the most and least effective tools for attracting visitors and reveals the average spending on pre- and post-exhibition promotion; The Spend Decision, which evaluates the behaviors and opinions of marketing executives at mid to large sized organizations that use b-to-b exhibitions in their marketing mix; and Digital + Exhibiting Marketing Insights 2009, a comprehensive analysis of the influence of digital media on the exhibition industry.
Contact Kate Patton with your request(s), and the research will be e-mailed to you directly.