E-News : March 30, 2010 



ABM Mourns Harold W. McGraw, Jr. 

It is with great sadness that American Business Media notes the recent passing of Harold W. McGraw, Jr., former CEO of The McGraw-Hill Companies and founder of the Business Press Educational Foundation (BPEF). He passed away on March 24 at the age of 92.

McGraw led the company, which was founded by his grandfather, between 1975 and 1983, and stayed on as chairman through 1988. Under his watch, the company's revenue doubled and earnings per share tripled. In 1990, McGraw received the Literacy Award from President George H.W. Bush in recognition of his commitment to education.

"Harold was a remarkable man who was so very passionate about our industry," said ABM President & CEO Gordon T. Hughes, II. "Harold founded the Business Press Educational Foundation in 1984, which he ultimately moved into ABM for the sole purpose of raising the visibility of the business press at colleges and universities across the country. Harold was a strong supporter of ABM and always provided the Association with both leadership and great ideas. All of us who knew Harold will miss him greatly.”



Top Media Moves

Google said that remarketing capability is now available to its AdWords advertisers. Remarketing enables advertisers to send targeted messages to consumers who have previously visited an advertiser’s Web site.

In an effort to bolster its North American stock homes plans service portfolio, Hanley Wood has agreed to acquire Home Plans LLC, which features more than 14,000 single family house, multi-family house, garage, deck and other project plans on Homeplans.com.



Request Your BPEF Intern Today!

Looking for an intern at your company this summer? ABM’s BPEF internship program is looking to place its students in internships at our member companies. The students are applying, but we need your participation and commitment to make the program a success again this year. Visit www.bpefinternships.org for more information, or contact Jenna Lisanti to request your intern now.



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Job of the Week

Culture and Trends Curator - YouTube, Google Inc.  

In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!


Committee Watch

This Thursday, April 1, from 11:00 AM to 12:00 PM EST, ABM’s Digital Media Council will welcome Bruce Bergwall, SVP of business development for CompareNetworks, who will explore lead generation models. Contact Kate Patton for information on how to tune in.




ANA, ABM, Booz & Company Join Forces to Conduct Major B-to-B Research Study
Study will provide critical information to both marketers and media companies

The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study’s objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.

The “B-to-B Marketing Leadership Study” will address key gaps that marketers must address in order to enhance performance; evaluate the role of integrated marketing campaigns as part of a broader marketing mix; and identify roles that b-to-b media companies can play to support marketers’ efforts.

“B-to-b marketers have unique challenges,” said Bob Liodice, President & CEO, ANA. “The ANA is committed to help address these requirements with fresh insights about b-to-b marketing leaders and how they can effectively operate in today’s changing environment. This study should be a leap forward for the industry profession.”

“ABM is delighted to take a leadership role in this important industry study,” added ABM President & CEO Gordon T. Hughes, II. “We believe that it will provide our members with important new insights that will enable them to deliver new products and services to better serve marketers’ needs.”

The study will be fielded during the second quarter of 2010, with results delivered to the ANA and ABM memberships in the third quarter. ANA members will benefit from the study’s insights into spending priorities, capability assessments of b-to-b marketers, and the definition of best practices. The study will provide for ABM members critical insights into advertiser priorities for marketing solutions they can provide to increase service levels and build new revenue streams.



ABM Reaches 200-Plus Members During Eventful Week in Association History

Last week marked a historic week for ABM, as the Association reached over 200 members across the country, both in person and online, through a series of events – regional programs in Washington, D.C. and New York City, and the Events Summit, held at the ABM Headquarters.

The week kicked off last Monday with the second annual Washington, D.C. Regional Program, featuring a keynote address by Peter Goldstone, president of Hanley Wood, on “The Media Company of the Future.”

Goldstone outlined the characteristics of media companies now and in the past, and offered four success strategies for reinventing your company for the future: Build deeper relationships, tap into new revenue streams, reinvent the content model and innovate with new products and pricing. He stressed that new opportunities for your company’s growth lie with “Media 3.0,” which he defined as “methods to strengthen magazine brands for the digital age across multiple platforms.” Specifically, he identified Hanley Wood’s five key areas for growth, which include data business expansion, training and education, custom marketing services, consumer media and Media 3.0. Click here to watch the D.C. program on-demand now.

Then on Thursday, members gathered at the Google offices for ABM’s New York Regional Program. The highlight of the program was the panel on new business models featuring Jim Kollegger, CEO, Genesys Partners Inc.; Warren Bimblick, SVP, Strategy and Business Development, Penton Media; Andrew Edgecliffe-Johnson, Media Editor, Financial Times; Larry Neal, President, Platts; and Bill Pollak, CEO, ALM.

The panel discussed where they see the biggest new business opportunities for their companies (research, valuable information, mobile devices) and how they plan to adjust their current models to align with the future of the industry (“The challenge is to keep innovating and find those who can do things well,” said Edgecliffe-Johnson). You can view highlights from the entire program on-demand now, via the ABM Video Network at www.AmericanBusinessMedia.com.

Finally, in between the regional action, industry professionals gathered both in-person and online to participate in the 2010 Events Summit last Wednesday, which delivered proven strategies for utilizing virtual and face-to-face events to maximize the profitability of a company’s event portfolio. (The Summit can be viewed in its entirety on-demand here.)

Keynote speaker Tony Uphoff, CEO of UBM’s TechWeb, opened the program with an informative introduction to virtual environments and some encouraging statistics. For example, 75% of business decision-makers said they attended three or more Web-based events in the past 12 months, and 93% of them find the events they attend to be valuable for their professional role. Uphoff also shared TechWeb’s lessons learned and best practices, including the power of editorially-driven program content, strong customer management and the value of an engaging, easy-to-use user interface.

We hope you’ll tune into the various programs and take away some valuable insights. In the meantime, mark your calendars for ABM’s April regional programs (free for members, as always): Chicago on April 14 and Cleveland on April 29. Visit www.ABMevents.com for more information.



New Keynote Speaker Added to 2010 Annual Conference Line-Up
Register now for early bird rates, ending THIS FRIDAY!

In just over a month, ABM’s Annual Conference, this May 2-5 in Charleston, South Carolina, will focus on strategies for capitalizing on the next generation of b-to-b media and information services, straight from the experts who are leading the charge.

Between the explosion of e-reader devices and the upcoming release of the Apple iPad, it’s clear that the next generation of our industry is headed toward digital publishing. In response, we’re pleased to welcome John Squires, managing director of Next Issue Media (the digital publishing initiative of Condé Nast, Hearst, Meredith, News Corporation and Time Inc. that launched in December 2009), to this year’s Annual Conference agenda.

At Next Issue Media, Squires is responsible for developing the venture's four core components: a highly featured common reading application capable of rendering the distinctive look and feel of each publication; a robust publishing platform optimized for multiple devices, operating systems and screen sizes; a consumer storefront offering an extensive selection of reading options; and a rich array of innovative advertising opportunities.

During his keynote address on Tuesday, May 4, Squires will discuss how his company, which was started by publishers, is revolutionizing and innovating the world of digital publishing, and how b-to-b media companies can capitalize on this new revenue stream.

Click here to view the rest of the conference agenda.

Early bird registration rates start at $1,375 per person, and end this Friday, April 2. Register now to reserve your seat and take advantage of our special room rate at the Charleston Place Hotel, for just $199/night. To book your room, call the hotel directly at (888) 635-2350 and mention ABM’s Annual Conference to receive the reduced rate.



This Week on the ABM Video Network:
An Industry Leader Outlook, from ABM’s New York Regional Program

Couldn’t join the approximately 100 b-to-b media professionals who gathered last Thursday for ABM’s 2nd Annual New York Regional Program? Don’t worry … The ABM Video Network has you covered! This week, you can attend the highly-successful program, which focused on new business models and revenue drivers for 2010, from the convenience of your desktop.

Visit www.AmericanBusinessMedia.com this afternoon to view one of the program's two panels, the “Leader Outlook” session, moderated by Genesys Partners CEO Jim Kollegger, and featuring Warren Bimblick, SVP, Strategy & Business Development, Penton Media; Andrew Edgecliffe-Johnson, Media Editor, Financial Times; Larry Neal, President, Platts; and Bill Pollak, President & CEO, ALM.



Free Event Industry Insights and Information at Your Fingertips
Members: Take advantage of ABM’s partnership with CEIR

Did you know?

  • The most prevalent, important objectives for exhibiting at b-to-b events are: meeting with existing customers (96%), uncovering new leads (94%), conducting general company/brand promotions (93%), new product launches (86%) and the perceived importance of one’s presence at given events (83%).
  • Among young professionals who have attended exhibitions in the past three years, nine in 10 say they are very or somewhat likely to attend an exhibition in the next two years, given the opportunity.
  • 51 % of exhibition producers report always integrating digital marketing tactics into the promotion of events; 37% of corporate brand marketers characterize their use of digital marketing as frequent.

These are just a few of countless significant findings from the Center for Exhibition Industry Research (CEIR), with whom ABM has partnered to provide members with important, timely information on the world of face-to-face – all at no cost.

ABM members from around the globe continue to take advantage of this exclusive opportunity … Have you?

Top-requested reports include The Power of Exhibitions in the 21st Century, which offers a wealth of insight into how new generations of attendees want to connect, learn and network at events; Effective Methods for Visitor Promotion, which analyzes the most and least effective tools for attracting visitors and reveals the average spending on pre- and post-exhibition promotion; The Spend Decision, which evaluates the behaviors and opinions of marketing executives at mid to large sized organizations that use b-to-b exhibitions in their marketing mix; and Digital + Exhibiting Marketing Insights 2009, a comprehensive analysis of the influence of digital media on the exhibition industry.

Contact Kate Patton with your request(s), and the research will be e-mailed to you directly.



The Case for Advertising in Interactive Digital Magazines

According to a new study, “The Case for Advertising in Interactive Digital Magazines,” by Smarter Media Sales Founder Josh Gordon, digital magazines outperform other electronic media when it comes to advertising and reader experiences.

The study is the first exclusively conducted on readers of interactive digital magazines, as opposed to the majority of digital magazines, which are print replicas. Interactive digital magazines are specifically designed to compete for online readers and are ideal for use on e-reader devices.

ABM members are invited to take advantage of this important new research … Click here to download.


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