E-News : May 25, 2010 



Top Ten Reasons Why YOU Should Hire A BPEF Intern in 2010

It’s only May, but ABM has already begun placing summer interns within media member companies like ALM and The McGraw-Hill Companies. These members, in supporting the Business Press Educational Foundation (BPEF), have recognized that our industry’s future depends on this next generation of trained professionals. Help us make the 2010 BPEF program a success … Request your intern today!

We’ve compiled the top ten reasons why you should hire an intern this year. Check them out below, and contact John Beisner for more information on the program.

10) Your competitors have taken BPEF interns in the past … Why let them have all the fun?

9) Your workload is so heavy, you have contemplated sleeping under your desk for the night. BPEF interns can provide that extra brain and set of hands you need around the office.

8) BPEF interns bring a fresh, young perspective to your business.

7) For the past two decades, nearly all BPEF interns have moved on to full-time positions within American Business Media member companies.

6) You are helping to mold the future of business media and promote your brand by giving a student the opportunity to learn more about the industry.

5) You can’t quite figure out how to utilize the latest online video/social networking/blogging applications being released on a daily basis. BPEF interns can help fulfill your digital needs.

4) You have an excuse to hit the links this August and network with other b-to-b media professionals, all in the name of a good cause.

3) BPEF interns are recruited from among the top tier of business and journalism schools across the country, and truly are the best and brightest.

2) BPEF interns do more than editorial. Their skill sets include marketing, graphic design, video editing, Web production and more.

1) You really are making a difference in a student’s life and career. (And who can resist that warm, fuzzy feeling inside?)



Top Media Moves 

OMEDA, a leading integrated database management provider, has reached an agreement to provide database management services for seven publications at Northstar Travel Media, LLC

Farm Journal Media announced further expansion of its Database Strategies Division sales and marketing staff: Amye Hughes, a recent Indiana University graduate, joined the Division as Account Representative for Farmail®.

ALM announced that Charles Siegel has joined the company’s board of directors as non-executive chair. In this position, he will serve as an advisor to ALM’s CEO and senior management on strategic and long-term planning issues. 



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Committee Watch

Audience Development Committee
Today, May 25, 2:00 PM – 4:00 PM ET
ABM Headquarters

Joint Meeting of the Finance & Operations Committees
This Wednesday, May 26, 3:00 PM – 4:30 PM ET
ABM Headquarters

During this meeting, guest speaker Jim Zielinski, CEO of Zielinski Financial Advisors, will explore operating efficiencies. Jim has more than 30 years’ experience in financial matters, building a successful career in banking and equity investing. Contact Kate Patton for information on how to tune in. 




Job of the Week

Managing Editor, ALM 

In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!




CEIR Releases First Quarter 2010 Index Results

The Center for Exhibition Industry Research (CEIR) announced that data collected for its annual CEIR Index report for the first quarter of 2010 revealed that the exhibition industry experienced an overall decline of 4% when compared with the same quarter of 2009. However, the decline is much smaller than the 11.6% decline between the first quarter of 2008 and the first quarter of 2009.

The CEIR Index reported that one of the leading indicators to look for in a recovery of the exhibition industry is professional attendees. First quarter data indicates a decrease of 0.2% over 2009, which is much less than the 1.5% decrease over the same period last year, as well as the year-end overall decrease of 4.1%.

Parallel lagging indicators of recovery of net square feet and revenue are still showing a decline. Although net square feet of exhibit space sold showed a decline of 6.2%, it is slowing from the 14.8% decline at the same time in 2009. Revenue declined 8.4%, compared to a 19.7% decline in 2009 first quarter results. It is anticipated that slow growth will continue through 2010.

As an objective measure of the annual performance of the exhibition industry, the CEIR Index measures year-over-year changes in four key metrics to determine overall performance: Net Square Feet, Attendees, Exhibitors, and Revenue.

ABM members: Contact Kate Patton to request a copy of the latest report, the 2010 CEIR Index, An Analysis of the 2009 Exhibition Industry and Future Outlook.



ABM Explores Offline Implications of Proposed Privacy Legislation 
Bill’s impact on events, data businesses discussed during Monday’s conference call

ABM made some major headlines earlier this month when Congressman Rick Boucher (D-VA) kicked off the Association’s 2010 Annual Conference by announcing details of draft privacy legislation that would apply to all activities, online and offline, in which advertisers use information collected from consumers to target ads to the consumer's apparent interests. (For an executive summary of Rep. Boucher's bill, click here.)

ABM is poised to play a key role in influencing the proposed privacy legislation, and Rep. Boucher is specifically seeking ABM's feedback (by June 4).

Earlier this month, ABM's Information Policy Committee held two productive conference calls with members to discuss the legislation's implications, primarily online. Since the bill, as proposed, would also have broad implications offline that may impact members’ events and data businesses, the group made further headway during a conference call yesterday afternoon that explored such instances.

ABM’s information policy counsel, Mark Sableman of Thompson Coburn LLP, explained how the bill would affect lead collection and generation, buyer’s guide production, controlled circulation qualification, and other offline business activities. For example, if you collect leads from individuals (e.g., via fishbowl at a tradeshow) outside of a “transaction,” you must provide your privacy policy in advance and you cannot use the information for marketing unless you get opt-in consent. Additionally, you can create a database based on your transactions with customers; but to send offers to those customers, or to sell the list to other parties for marketing purposes, you need opt-in consent.

Stay tuned to E-news for updates on this important legislation and ABM’s role in shaping it on behalf of our industry. 



Just TWO Days Left to Enter ABM’s 2010 Sales Promotion Awards

There are just a few days left to submit your entries for ABM's 2010 Sales Promotion Awards!

The program was originally instituted as the ABM Media Kit Awards to recognize the hard work and creativity of the marketing and publishing teams that create media kits. Whether to promote a product launch or event, inform the industry about M&A or a new company division, or simply to call a press conference, media kits have been integral in allowing companies to remain transparent via tools that likewise provide sales teams with tangible assets for selling advertising and sponsorships.

Now, the ABM Sales Promotion Awards reflect a new focus on the entire suite of promotional materials that support all sales efforts, including e-mail promotion and other digital collateral.

The categories are:
Brand Media Kit/Printed (print)
Brand Media Kit/Digital Interactive Format (online only)
Exhibitor Sales Kit/Printed (print)
Email Promotion (excludes all e-newsletters)
Stand-Alone Flyer/Printed (excludes campaigns, must be independent)
Stand-Alone Brochure/Printed (excludes campaigns, must be independent)

In keeping with the times, the entry process for the Awards has moved online for ease of entry. Click here to enter now and here to download the Call for Entries PDF and a sample entry form.

The deadline to enter is this Thursday, May 27. Finalists and winners will be celebrated on July 21 in New York City.

Click here to watch highlights from the 2009 Achievement Awards breakfast, and listen in as Kevin Arsham and Glenn Laudenslager share media and marketing insights. 

For more information or questions on the entry process, contact John Beisner at j.beisner@abmmail.com or 212-661-6360 ext. 3330.



Advocates Skirmish on Net Neutrality in Wake of Comcast Ruling

Both the Federal Communications Commission (FCC) and several members of Congress are staking out new positions on net neutrality in the wake of the April court ruling that essentially blocked the FCC’s original chosen path for net neutrality rulemaking.
Initially, FCC chairman Julius Genachowski took an aggressive stance in response to the FCC’s defeat in its litigation with Comcast, asserting on May 6, just a month after the ruling, that the FCC was willing to reclassify broadband services, or at least their transmission element, as “common carrier” services subject to the agency’s broad Title II powers. (While the FCC v. Comcast ruling of the District of Columbia Circuit federal appeals court blocked FCC net neutrality rulemaking under the FCC’s ancillary powers, it would not apply to action taken under Title II.)
Genachowski painted his new plan as moderate, because it would apply only certain provisions of Title II to the “transmission” component of broadband access service, while forbearing from regulation non-transmission aspects of broadband services. The broadband industry, however, objects strongly to being classified together with highly-regulated telecommunications services, and its reaction to the Genachowski proposal was swift and negative. 
Several broadband industry allies in Congress, including Republican Senator John McCain and Rep. Cliff Stearns, quickly introduced legislation that would block FCC net neutrality rulemaking under Title II. On the other side of the aisle, a few Democratic members of Congress, including House Speaker Nancy Pelosi, announced that they supported the Genachowski approach.
As attendees of ABM’s Annual Conference may recall, Rep. Rich Boucher (D-VA), chairman of the House Energy and Commerce Subcommittee on Communications, Technology & the Internet, explained in his speech that he hoped to push Congress to enacting compromise net neutrality legislation. 
Boucher told attendees that he felt Congress could create a consensus bill from the core needs of all sides – the need for Internet users (including the content provider industry) to be assured of non-discriminatory treatment, and the need of broadband providers to exercise reasonable network management practices. Boucher would also recognize a right of broadband providers to provide special enhanced services to their own customers over their Internet, so long as those services left a “robust” pipeline for the public. A week after his speech to ABM, Boucher’s similar announcement at a conference sponsored by the Computer and Communications Industry Association was reported widely.
Rep. Stearns, the ranking minority member of Boucher’s subcommittee, praised Boucher for suggesting legislation as an alternative to the FCC’s reclassification approach. Stearns suggested that the full Energy and Commerce Committee should hold hearings on net neutrality before the FCC moves forward with its reclassification approach.



Google to Launch WebM Video Format

Video can be consumed on Web sites, tablets and smartphones these days, and audiences appear to be demanding more. There are currently more than 6 million Hulu video players embedded on more than 123,000 Web sites, and YouTube even has a 3D video channel. Clearly, video is hot, but even the most patient user can be deterred from viewing this type of content when there are loading and buffering delays, and myriad plug-ins and applications to install. Google’s answer is WebM, a free, open-source format for playing video files.

WebM – slated to launch later this year – will create a more seamless video viewing experience for audiences across Web sites by potentially eliminating the need to constantly update plug-ins such as Flash. Google will build WebM into its Chrome browser, with Mozilla and Opera incorporating the format into theirs.

What does this mean for ABM members? WebM has the potential to simplify creating and sharing video content, as well as to boost online video viewership even further. Publishers hesitant to include videos on their brands’ Web sites due to a lack of technology or support may soon have an opportunity to engage audiences with sticky video content minus all the tech hiccups.

Stay tuned to E-news for further developments.



ABM’s Regional Program Goes Back to Cali

American Business Media continues to reach members across the nation with its regional programs, including a full morning of key industry information at the Four Seasons Hotel in San Francisco last Thursday. ABM partnered with San Francisco Regional Governor Marin Bright, CEO of Bright Business Media, to offer the 60-plus attendees a program filled with valuable insight.

Bright’s SmartMeetings magazine (@smartmeetings) tweeted associate editor Nikki Gloudeman’s coverage of the event. Here are a few highlights:

  • Keynote speaker Tony Uphoff, CEO of TechWeb – one of United Business Media’s group of U.S. tech companies – spoke to attendees about the “Media Company of the Future” (look for his comments soon on the ABM Video Network).
  • Bright moderated a dialogue with agency folks, including Harrah’s Entertainment Director of Group Marketing Amy Dosa and Carter Mullen, CEO of Mullen Advertising, about the rapidly-changing media sales space.
  • Editorial roles and digital media were discussed by Bruce Anderson, editor of VIA Magazine, Natural Food Network Editor in Chief Dan Bolton, and Scott Hocker, editor of the San Francisco edition of TastingTable.com.
  • Next Steps Marketing Principal Mike Popalardo moderated a panel focused on audience measurement, which included John Brooks, director of marketing services for BPA Worldwide, Swirl Director of Media Services Greg Fischer, Stamats Business Media President Tim Fixmer, and Jeremy Rueb, VP of program development for IDG Strategic Marketing Services.

For more information on ABM’s regional programs, contact Megan Andrews at m.andrews@abmmail.com.



This Week on the ABM Video Network:
Developing a Multimedia Editorial Strategy

Couldn’t join the 100-plus industry professionals who gathered last month for ABM’s Second Annual Chicago Regional Program? Don’t worry … The ABM Video Network has you covered! This week, you can attend the highly-successful program, which focused on adapting current workflow operations for marketing, editorial and sales departments to encompass multimedia platforms, from the convenience of your desktop.

Visit www.AmericanBusinessMedia.com to view the program’s most highly-rated panel, the “Developing a Multimedia Editorial Strategy” session, moderated by WATT President & CEO Greg Watt and featuring WATT VP/Director of Content Bruce Plantz and Bill Wilson, editorial director of Scranton Gillette Communications, in a discussion about developing an editorial strategy that can be applied to a variety of brand products, including print, digital and face-to-face events.



The ABM Vital Guide to Monetizing Online Video 

Revenue from online video ad networks is expected to grow 41% this year. And comScore says that nearly 80% of all Internet users are watching some form of online video. So, how are you capitalizing on these trends?

No matter where you find yourself in the evolution (and monetization) of online video, the latest ABM Vital Guide can help you advance the cause, with resources devoted to optimizing video content for search, contextual ad models, curated video, repackaging conference content, and much more. Click here to check it out.

Through a recent partnership with Vital Business Media’s eMedia Vitals, ABM is proud to deliver the ABM Vital Guide, a free weekly e-newsletter containing high-quality, actionable content on the hottest digital media trends affecting the b-to-b industry. Each week, the ABM Vital Guide tackles one specific digital media trend or product with the potential to dramatically influence members’ digital revenues. Previous editions have thoroughly covered such issues as audience development, content aggregation, database marketing, online event models, e-newsletters and subscription management. Click here to subscribe now!


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