E-News : June 2, 2010 



Boston Regional Program Explores Content Marketing,
Social Media, Mobile Opportunities TOMORROW!

Don’t miss the opportunity to network with your industry peers in New England while learning strategies to succeed in today’s challenging business environment, during ABM’s 2nd Annual Boston Regional Program, tomorrow morning at the John Hancock Hotel & Conference Center. 

The program – FREE for ABM members! – will feature sessions on the transformation of marketing in a digital world, how content marketing is shifting the role of b-to-b publishers, how media brands fit into conversations on the social Web, and mobile opportunities/strategies for b-to-b media companies.

Speakers include:

  • Tom Cintorino, EVP, Digital Media, Northstar Travel Media, LLC
  • John Craven, Founder/President, BevNET.com, Inc.
  • Larry Weber, Chairman, W2 Group
  • Matthew Yorke, President, Strategic Marketing Services, IDG Communications US

Click here for more information or to register.



Top Media Moves 

Lawjobs.com, ALM’s legal career center and job Web site, has launched The Careerist, a new blog that takes an inside look at how lawyers shape their careers and manage their lives.

Farm Journal’s Database Strategies Division announced the release of the directory of businesses and individuals registered as California Pest Control Advisers.

John J. Veronis announced that he has withdrawn from partnership in Veronis Suhler Stevenson, the private equity firm he co-founded in 1981. Veronis served as chairman and co-CEO of VSS.



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Committee Watch

Digital Media Council
Tomorrow, June 3, 11:00 AM – 12:00 PM ET
ABM Headquarters

During this meeting, guest speaker Bob Nathanson, senior director of technology sales for 24/7 Real Media, will explore data-driven marketing. Bob is responsible for overseeing the sales of all ad management-related technology in North America. Prior to this role at 24/7, Bob held positions at Viewpoint, INTMedia Corporation, now part of Forrester Research, Reed Elsevier, and the National Telephone Director. Contact Kate Patton for information on how to tune in. 

Editorial Committee
Thursday, June 10, 2:00 PM – 4:00 PM ET
ABM Headquarters




Job of the Week

Specialty Ad Sales Associate, NewBay Media, LLC 

In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!




B-to-B Media Shows Improvement in First Quarter of 2010

During the first quarter of 2010, print revenue was down 6.4% while trade show revenue was down 8.4%. In comparison to Q1 2009, the rate of decline of both print and trade show revenue has improved significantly (see chart below). Print revenue is also showing continued month-to-month improvement this year (see chart below). Magazine data, by category is available here.

After declining last year, digital revenue is up approximately 7.5%. Data numbers are available on a semi-annual basis and will be available at the end of the year’s first half.

Q1 REVENUE (in billions)

2009 2010 % Change
Trade Shows $2.4 $2.2 -8.4%
Print $1.9 $1.8 -6.4%
Digital $1.0 $1.1 +7.5%
Data N/A N/A N/A


January February March Q1 Total
Print Revenue -12.4% -7.5% -3.1% -6.4%

RATE OF DECLINE (Q1 2009 vs. Q1 2010)

Print Tradeshows
Q1 2009 -26.1% -19.7%
Q1 2010 -6.4% -8.4%

About CEIR (Tradeshows):
For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. Its goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium.

About Inquiry Management Systems (IMS) (Print):
With offices in Toronto, New York and London, IMS has served magazine publishing professionals since 1979. Over 1,400 magazine titles utilize its array of products that help sell additional pages of advertising, increase lead results for advertisers, and produce creative Web solutions.

Digital revenue sources are: ABM members, PricewaterhouseCoopers / IAB, eMarketer, and Outsell Inc.



ABM Submits Comments to Rep. Boucher on Proposed Privacy Legislation

ABM made major headlines last month when Congressman Rick Boucher (D-VA) kicked off the Association’s Annual Conference by announcing details of draft privacy legislation that would apply to all activities in which advertisers use information collected from consumers to target ads to the consumer's apparent interests. (For an executive summary of Rep. Boucher's bill, click here.)

Positioned at the center of the b-to-b ecosystem, ABM is poised to play a key role in influencing the proposed legislation by providing our industry’s unique perspective. (Rep. Boucher is specifically seeking ABM’s feedback; comments are due this Friday, June 4.) Last month, ABM’s Information Policy Committee hosted several conference calls with members to inform, enlist feedback, and discuss the legislation's implications, not only online but offline as well, which may impact members’ events and data businesses.

In its comments, ABM cautions against government regulations that go beyond the threshold of transparency, notice and choice for the business information user, urging Rep. Boucher to consider the possible, unintended consequences of establishing new requirements for content providers that may disadvantage the innumerable businesses who rely on b-to-b products and services for targeted and customized information solutions. 

ABM supports the core principles strengthening consumer privacy contained in the draft legislation, but is concerned with several sections of the bill that could adversely impact the online and offline collection and use of data. ABM is also seeking clarification and exemptions on several key issues contained in the draft that are overly broad or unclear. For more information on ABM’s comments to Rep. Boucher, contact Kate Patton.

Stay tuned to E-news for updates on this important legislation.



ABM Unveils 2010-11 Marquee Event Details

As ABM prepares to embark on its 2010-2011 fiscal year, the Association is prepared to respond to member inquiries with details on its upcoming marquee events. Mark your calendars for the following, and stay tuned at www.ABMevents.com for upcoming announcements and more information. 

2010 Harold W. McGraw, Jr. Invitational
August 10, 2010
Scarsdale Country Club
Scarsdale, NY

2010 Executive Forum
November 8 & 9, 2010
Metropolitan Club
Chicago, IL

2011 Annual Conference
May 1-4, 2011
Austin, TX



Use Location-Based Mobile Services to Better Engage Your Audience

Some major media brands are using location-based service Foursquare to engage audiences, reported Mediaweek, and in doing so, opening up a channel for delivering hyperlocal news. According to Mediaweek, The Wall Street Journal and New York Times are using the GPS-based mobile software to share on-the-spot news and information, including the Times' coverage of the Winter Olympics in Vancouver.

Foursquare and rival Gowalla are free, simple-to-use applications that access GPS in mobile devices and provide users the opportunity to choose to share their location at any venue. The medium lends itself to reviews, travel content, and location-based data. Just like Twitter and Facebook, reporters can easily build employment of location-based mobile apps into their on-the-go reporting routine, and marketers can likewise showcase brands on the apps using quality content from media partners.

Leverage this opportunity to reach audiences by:

  • Setting up a Foursquare or other location-based service account for your brand and dedicate a team leader to oversee the account. Have that person learn how to operate the application on their mobile device and charge them with keeping the rest of the team up-to-date.
  • Make it clear to the team that any events, field reports, or other industry-related outings should be documented using the application, pushed out along with brand-building content.
  • Be sure to keep messaging short and to the point, and only link to content relevant to the location.



Members: Are You Capitalizing on Exclusive Social Media Tactics from Forrester?

Social media has undoubtedly become intertwined with marketing – so how can it be leveraged to engage buyer behavior tendencies in your market? Committed to providing members with valuable new information affecting their businesses, ABM teamed up with Forrester Research to provide a free, members-only webinar dedicated to answering that question, as well as to exploring key findings about social media’s role in the b-to-b buying process.

Forrester has employed “Social Technographics®” – or psychographic user information – as a way to benchmark buyer behavior by the level of participation in social activity. For example, 74 percent of Forrester's respondents fit the “Spectators” profile – they read blogs, online forums, customer ratings/reviews, and tweets. They listen to podcasts and watch video from other users. According to the research, 46 percent are “Joiners,” maintaining a profile on and regularly visiting a social networking site. So, how can you use social media to position your brand in front of each user type in order to effectively communicate your message?

The webinar, now available on-demand, provides information about what determines user types’ behavior, and how to engage them during the decision-making process.

Tune in now and learn about:

  • The evolving use of social media and the social behavior of business buyers
  • How business buyers utilize social media in the workplace and their attitudes toward social sources of information
  • Best practices for identifying which social media tools matter at specific points in the b-to-b purchase process, as well as how to develop social media marketing programs that engage buyers
  • How to integrate social media platforms to optimize the way b-to-b marketers reach business decision-makers

ABM members: Click here to view the webinar on-demand and to access the presentation deck.



The ABM Video Network Goes ‘Outside the Cube’ This Week

It’s a new month and a new “Outside the Cube” episode for ABM’s Wally Koval, who returned this morning with the latest edition of his video series exploring issues from the vantage point of the next generation of business media professionals, the Millennials.

Visit www.AmericanBusinessMedia.com now to tune in as Wally discusses the new challenges and opportunities confronting today’s media professionals. This month, Wally will explore how b-to-b media companies can utilize free content to build profitable relationships with audiences.

Also be sure to check out ABM’s new-and-improved ABM Video Library at video.americanbusinessmedia.com. Not only have the Association’s videos been uploaded and organized, but member videos produced for the public domain have also been included and sorted by format or topic. We invite you to submit and share your own videos here using our fast and convenient uploading process, and we hope you’ll enjoy ABM’s new engaging, informative online video experience. 



Sales Promotion Awards Entry Deadline Extended to June 17!

There’s still time to submit your best promotional materials for ABM's 2010 Sales Promotion Awards!

The program was originally instituted as the ABM Media Kit Awards to recognize the hard work and creativity of the marketing and publishing teams that create media kits. Whether to promote a product launch or event, inform the industry about M&A or a new company division, or simply to call a press conference, media kits have been integral in allowing companies to remain transparent via tools that likewise provide sales teams with tangible assets for selling advertising and sponsorships.

Now, the ABM Sales Promotion Awards reflect a new focus on the entire suite of promotional materials that support all sales efforts, including e-mail promotion and other digital collateral.

The categories are:
Brand Media Kit/Printed (print)
Brand Media Kit/Digital Interactive Format (online only)
Exhibitor Sales Kit/Printed (print)
Email Promotion (excludes all e-newsletters)
Stand-Alone Flyer/Printed (excludes campaigns, must be independent)
Stand-Alone Brochure/Printed (excludes campaigns, must be independent)

In keeping with the times, the entry process for the Awards has moved online for ease of entry. Click here to enter now, and here to download the Call for Entries PDF and a sample entry form.

The deadline to enter is Thursday, June 17. Finalists and winners will be celebrated during a special breakfast this summer in New York City.

Click here to watch highlights from the 2009 Achievement Awards breakfast, and listen in as Kevin Arsham and Glenn Laudenslager share media and marketing insights. 

For more information or questions on the entry process, contact John Beisner at j.beisner@abmmail.com or 212-661-6360 ext. 3330.



Top Ten Reasons Why YOU Should Hire A BPEF Intern in 2010

It’s not officially summer yet, but ABM has already begun placing interns within media member companies like ALM and The McGraw-Hill Companies. These members, in supporting the Business Press Educational Foundation (BPEF), have recognized that our industry’s future depends on this next generation of trained professionals. Help us make the 2010 BPEF program a success … Request your intern today!

We’ve compiled the top ten reasons why you should hire an intern this year. Check them out below, and contact John Beisner for more information on the program.

10) Your competitors have taken BPEF interns in the past … Why let them have all the fun?

9) Your workload is so heavy, you have contemplated sleeping under your desk for the night. BPEF interns can provide that extra brain and set of hands you need around the office.

8) BPEF interns bring a fresh, young perspective to your business.

7) For the past two decades, nearly all BPEF interns have moved on to full-time positions within American Business Media member companies.

6) You are helping to mold the future of business media and promote your brand by giving a student the opportunity to learn more about the industry.

5) You can’t quite figure out how to utilize the latest online video/social networking/blogging applications being released on a daily basis. BPEF interns can help fulfill your digital needs.

4) You have an excuse to hit the links this August and network with other b-to-b media professionals, all in the name of a good cause.

3) BPEF interns are recruited from among the top tier of business and journalism schools across the country, and truly are the best and brightest.

2) BPEF interns do more than editorial. Their skill sets include marketing, graphic design, video editing, Web production and more.

1) You really are making a difference in a student’s life and career. (And who can resist that warm, fuzzy feeling inside?)


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