E-News : August 10, 2010
Top Media Moves
ValueClick, Inc. has acquired Investopedia, a leading financial information and investing education website, from Forbes, Inc. for approximately $42 million in cash. The Jordan, Edmiston Group, Inc. (JEGI) represented Forbes in this transaction and acted as its exclusive financial advisor.
Freeman announced that it has been awarded the contract for the 2011 International CES audio visual services.
Abbey Klaassen has been promoted to editor of Crain Communications’ Advertising Age as part of a broader reorganization of Ad Age’s editorial management.
Advanstar’s Automotive Group said that Larry Silvey has been named editorial director emeritus.
ABM/IMC Partnership Offers Members Cost-Saving Opportunities
As a result of ABM’s alliance with the Integrated Media Cooperative (IMC), members can earn a variety of rebates and discounts from industry suppliers, and credit them toward ABM membership dues.
The ABM/IMC partnership enables members to save money on paper, telemarketing services, e-mail distribution, digital magazines, office supplies, research, reprints and other areas relevant for publishers. Click here for a list of preferred suppliers.
For more information, or to discuss how ABM’s affiliation can help your company save, contact IMC's Bill Walker at bill@imc.coop.
Committee Watch
Talent Management Committee
Next Wednesday, August 18, 2:00 PM – 4:00 PM ET
ABM Headquarters
Click here to follow ABM on Twitter!
Click here to become a fan of ABM on Facebook!
Job of the Week
Email Marketing Associate, Scholastic
In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has recently expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
B-to-B Marketing Leadership Study Presentation: One Week Away!
ABM has joined forces with the ANA and Booz & Company to conduct a major b-to-b research study, whose objective is to determine what sets marketing leaders apart across industry sectors and identify the role that b-to-b media companies can play to support marketers' growth.
The "B-to-B Marketing Leadership Study" will address:
- how marketers can enhance performance
- how marketers will allocate funds in the next 2-3 years
- the role of integrated communications campaigns as part of the broader marketing mix
- the key marketing services companies are most interested in
Results of the study will be presented (FREE!) to members next Tuesday, August 17, at 2:00 PM ET, both in-person at ABM Headquarters in NYC and live online. Click here to be among the first to gain critical insight into marketing solutions that you can provide to increase service levels and build new revenue streams.
In the meantime, check out an overview of the study on the ABM Video Network.
Business Magazines Continue to Show Improving Trend in 2010
May ad pages decline 4.2%
Ad pages declined by 4.2% in May 2010 versus year ago, while print revenue in May declined by 2.6%. This compares favorably with declines in each of the previous months of the year.
Despite overall losses, certain categories showed both ad page and revenue growth in the first five months of 2010. These categories include: Agriculture; Aviation, Aerospace & Military; and Healthcare. Categories that showed revenue growth only include: Business, Advertising & Marketing; Government; and Pharmaceuticals. The May data, by category, is available here.
| JANUARY | FEBRUARY | MARCH | APRIL | MAY | YEAR TO DATE | |
| PAGES | -15.3% | -9.4% | -5.7% | -4.5% | -4.2% | -7.0% |
| REVENUE | -12.4% | -7.5% | -3.1% | -3.7% | -2.6% | -4.6% |
ABM’s Business Information Network examines 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures.
The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Pharmaceuticals
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI
Nielsen Research Says Social Media Dominates Online Activity
According to new research released last week by The Nielsen Company, social media comprises almost a quarter of Americans’ time online, a 43% increase from just one year ago.
According to Nielsen analyst Dave Martin, 40% of U.S. online time is spend on just three activities – social networking, games, and email – leaving other sectors like search and online video competing for declining shares of the pie.
Additional key findings from the company’s “What Americans Do Online” report, which monitored daily surfing habits of 220,000 people in June, include:
- June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark.
- Although the major portals experienced a double digit decline in share, they remained as the fourth heaviest activity, accounting for 4.4% of Americans’ time online.
- In a Nielsen survey of mobile web users, there was a double-digit (28%) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continued with an increase from 37.4% to 41.6% of U.S. mobile Internet time.
Click here for more information on this enlightening new research.
This Week on the ABM Video Network:
Developing Real Online Engagement Tactics
During Custom Media Day 2010 on July 28, Dan Blank, founder of We Grow Media, pointed to success stories like Demand Media, Flipboard and Radian6 as examples of workflows and user interfaces that are impacting content and driving new revenues. While acknowledging some of the challenges that media companies are facing today, he advised attendees to start participating on new platforms and developing new revenue streams immediately by scaling interaction and credibility.
Click here to discover the 10 online engagement tactics at the top of Blank’s list, featured this week on the ABM Video Network.
Three Services to Enhance Your Virtual Attendees' Experience
Virtual events are heating up for reasons including shrinking travel budgets, environmental concerns, and technological advances. And now, more tech companies are offering sleek tools and services to take your virtual event to the next level. Here are three:
1) Virtual events allow new levels of opportunity for event producers in that the experience can be sold again and again. So why limit your virtual event to one or two countries? Language is no longer a barrier with the VirtualEvents365 online events platform's new localization capabilities.
This technology allows virtual event organizers to offer multilingual events at the click of a button. Attendees can select their user-interface language preference, which also localizes meeting content, including presentations and surveys.
The tools currently offer attendees a choice of English, French, Quebec French, Italian, German, Spanish, American Spanish, Japanese, Korean, Simplified Chinese, European Portuguese, and Brazilian Portuguese.
2) “Location-based social networks are a perfect fit for the trade show and conference environment,” according to the Trade Show News Network, namely because services like Foursquare and Gowalla allow users the convenience of their smartphones in order to check in wherever they are to find peers and colleagues.
And for privacy, an app called Double Dutch allows event producers to create a closed location-based network for attendees to experience event content on their smartphones.
3) Fad or no, 3D makes any visual presentation mesmerizing, or so hopes telepresence company Teliris, which recently announced its 3D telepresence solution. The offering is meant to make the teleconference experience more realistic for attendees and users will have the ability to toggle between 2D and 3D, as needed.
FEATURED RESOURCE:
ABM’s Government Policy Brief
Late last year ABM developed its quarterly Government Policy Brief, which outlines and prioritizes the key pocketbook issues in Washington and their relevance to the membership. ABM continues to monitor and work on these issues on your behalf. Click here to download the latest brief.
Sign up a colleague for E-news