Unleash Your B-to-B Media Partners
BMA’s 2011 International Conference to explore
value of media companies as powerful marketing services partners
B-to-b media companies have always provided marketers and agencies with unparalleled access to vertical audiences, and these days, many media firms are adding more marketing services capabilities – social media, mobile solutions and content marketing programs, etc. – to generate and nurture leads. Some media firms, like Meredith and Penton, have even acquired outside agencies.
This Friday, June 3, during BMA’s Unleash 2011, learn how media companies are becoming more potent marketing services partners during a session on “Unleashing Your B-to-B Media Partners.”
Featured speakers include moderator Michael Marchesano, Managing Director, The Jordan, Edmiston Group, Inc. and panelists Dean Horowitz, eMedia & Market Intelligence, Vance Publishing; Kim Paulsen, Senior Vice President, Penton Media; and Mitch Rouda, President, e-Media, Farm Journal Media.
BMA’s “Unleash” conference, taking place June 1-3 at the Sheraton Hotel & Towers in downtown Chicago, offers advice on how to achieve better sales, marketing, brand and company performance. Click here for more information or to register.