B-to-B Magazines Continue to Show Revenue Growth in 2011
In March 2011, b-to-b print revenue grew by 2.0% versus year ago, while ad pages declined by 0.7%. Year to date, print revenue showed 3.3% growth while ad pages declined slightly, by 0.2%.
Of the 21 BIN categories, eight showed revenue growth in March, with the greatest growth in Business, Advertising & Marketing (23.4%), Building, Engineering, Construction (19.0%), and Agriculture (12.4%).
The March BIN data by category is available here.
ABM’s Business Information Network examines 21 markets comprised of all b-to-b books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI