B-to-B Magazines Continue to Show Revenue Growth in 2011  

In March 2011, b-to-b print revenue grew by 2.0% versus year ago, while ad pages declined by 0.7%. Year to date, print revenue showed 3.3% growth while ad pages declined slightly, by 0.2%.

Of the 21 BIN categories, eight showed revenue growth in March, with the greatest growth in Business, Advertising & Marketing (23.4%), Building, Engineering, Construction (19.0%), and Agriculture (12.4%).

The March BIN data by category is available here.
       
ABM’s Business Information Network examines 21 markets comprised of all b-to-b books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures.

The BIN categories are:
Agriculture
Architecture, Design, Lighting
Automotive
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Engineering, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Electronic Engineering
Government (Local, State, Federal)
Healthcare**
MFG, Processing
Miscellaneous*
Movies, Radio, TV & Video
Pharmaceuticals
Professional Services
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Retail, Services
Science, Research & Development
Transportation, Logistics
Travel, Conventions & Meetings

*Miscellaneous includes Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
**Supplied by PERQ/HCI