E-News : November 29, 2011 


Top Media Moves

Diversified Business Communications has purchased the Pri-Med brand and US- based assets from MC Holdings Corp. Pri-Med is the largest primary-care focused media network in the United States with more than 50 annual live medical educational conferences and digital properties. Diversified currently operates more than 20 primary care and medical specialty events in Canada under the leadership of Managing Director Bob Macgregor, who will partner with the returning management team to provide strategic direction for this new division.

"This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our US operations,” commented Nancy Hasselback, president and CEO of Diversified Communications, the parent company of Diversified Business Communications. “We launched our Canadian medical event business in 2003 and it has had incredible growth. We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally.”

According to a new report from eMarketer, 33.7 million Americans use tablet devices at least once a month, up 158.6% over last year. By 2014, nearly 90 million Americans will be using tablets monthly, making up 35.6% of all Internet users, the report found.

Facebook is considering an initial public offering for the second quarter of 2012, The Wall Street Journal reports. Facebook, with about 800 million worldwide users, already is highly anticipated as a public company. The offering could raise $10 billion at a $100 billion valuation, the Journal says. That would overshadow other recent social media IPOs from the likes of LinkedIn, Groupon and Pandora. Zynga is widely expected to list within the next week or two.


Job of the Week

VP/General Manager Database, Farm Journal Media  

In addition to the “Job of the Week” highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!


Committee Watch

Digital Media Council & Operations/Finance Committee
Thursday, December 1
11:00 AM - 12:00 PM
ABM Headquarters
Business Information Council
Tuesday, December 6
12:00 PM - 1:15 PM
ABM Headquarters
Talent Management Committee
Wednesday, December 7
2:00 PM - 4:00 PM
ABM Headquarters

Production/Manufacturing Technology Committee
Thursday, December 8
2:00 PM - 3:30 PM
ABM Headquarters


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2011 HR & Benefits Survey Results

ABM recently conducted a short survey to learn more about members’ plans for 2012 employee compensation and benefits.  An email was sent to CEOs and HR representatives in every US Media Member company. Of the 23 people surveyed, an overwhelming 96% of them indicated that they expect to provide salary increases in 2012, and half of them are budgeting for 3% raises.

Other results from the survey revealed the following:

  • During the downturn, 45% neither implemented salary reductions nor furloughs.
  • As for bonuses, 86% expect to pay them in 2011 and 90% will budget for them in the coming year.
  • 86% of respondents contributed to 401K before the downturn; only 25% discontinued
  • Of those who stopped, half (50%) will resume contributing to 401K in 2012
  • In an effort to reduce medical expenses, respondents indicated a variety of solutions including a switch in carriers, adding on wellness programs and eliminating the most expensive plans. A majority of respondents (86%) indicated that they will pass increases on to employees.


Neal Awards Entry Deadline Three Days Away!

The final deadline to submit Neal Awards entries is three days away! Don't miss your opportunity to be part of the industry's most esteemed and sought-after awards: Get your entries in by this Friday, December 2.

Now in their 58th year, ABM's Jesse H. Neal Awards are widely recognized as a prestigious editorial honor. Click here for more information. To see what makes a winning entry, how to choose what to submit and why you should enter, click here.

As you prepare your submissions, remember to:

- Download the Call for Entries PDF
- Check out the full list of categories  
- Consult our Frequently Asked Questions
- Review ABM's Editorial Code of Ethics


Postal Rate Increase Update

Earlier this month, ABM Lobbyist Tom Carpenter warned members about a potential one-time, across-the-board postal rate increase as part of a deal the Joint Select Committee on Deficit Reduction (the "Super Committee") was working on. As you are now probably aware, the Super Committee failed to agree to a legislative package and thus, no additional postal rate increases were passed by Congress.

While ABM is thrilled to see yet another proposed postal rate increase defeated, the Super Committee threat did give ABM and its allies the ability to communicate to the highest levels of Congressional leadership how damaging increased postal rates are to the b-to-b industry and the mailing community at large. These contact points are critical given the ever-increasing financial pressure on Congress and the U.S. Postal Service, and we are optimistic that our messages will continue to blunt the temptation for policy makers to use budget gimmick postal rate increases to offset spending and deficit in the future.

In sum, with this most recent threat averted, ABM's postal rate guidance for 2012 remains the same: a CPI-related increase of 2.133% to take effect in January. That said, pressure to raise rates will continue to be a fact of life for periodical mailers going forward, including the Postal Service's recent announcement that it will pursue yet another exigent rate increase, and ABM will remain vigilant in fighting all of these proposals on behalf of its members.


Registration Underway for B-to-B Executive Education Program
Northwestern University's Media Management Center and ABM jointly develop five-day program

In cooperation with Northwestern University's Media Management Center (MMC), American Business Media will launch a five-day intensive education program designed to prepare executives in b-to-b media and information companies to move into higher management roles. ABM's first B-to-B Advanced Leadership Program will be held from Jan. 8 - 12, 2012, at the James L. Allen Center in Evanston, IL, a modern facility dedicated to executive education located on Northwestern's campus.

Following a unique curriculum specifically tailored to business media, educational modules will be taught by professors from the Kellogg School of Management and the Medill School of Journalism, Media, and Integrated Marketing Communications, as well as top executives currently working in the b-to-b industry. By combining the thought leadership of Medill and Kellogg professors with the real-world experience of leading industry practitioners, the program will provide future leaders with a high-level, cross-functional view of the media business as well as practical tools and ideas they can implement immediately.

Also, because ABM and MMC recognize the fundamental challenges the media business is facing due to the shift to digital and mobile platforms, the program will be threaded with exercises and presentations that will help participants manage cultural and organizational change.

The B-to-B Advanced Leadership Program is intended for future industry leaders and ABM expects participants will often be selected by their CEOs as fast-track management candidates who would benefit from a broader understanding of b-to-b industry dynamics. The participants will currently be responsible for finding and building new business lines and revenue streams, new product development, business and strategic planning, P&Ls, making operational decisions, providing differentiated content, driving significant change, etc.

The curriculum includes such subjects as Strategic Planning, Thinking Like an Investor, Offshoring and Outsourcing, and Buy vs. Build. Sessions will also cover the latest developments in business models, such as Marketing Services, Paid Content and Mobile Media.

ABM developed this executive education program in response to demand from its members. ABM President & CEO Clark Pettit said, "These times demand that companies expand beyond traditional business models, examine all efforts to make sure they produce adequate ROI, develop a range of new products and revenue streams, question all costs, and rethink the ways their employees work - in every functional area. We are excited to be able to combine pragmatic industry expertise with the professional educational experience to create this customized program for future b-to-b leaders."

"This program will provide b-to-b's next generation of thought leaders with the insights and solutions needed to create forward-thinking, integrated solutions for their audiences, advertisers, other customers, and organizations," said Abe Peck, senior director of the Media Management Center and director of b-to-b communication at Medill. "We're delighted to partner with ABM on it."

To register contact Kevin Bartlett at (212) 661-6360 ext 3313.

For more information, click here.  


CEIR Releases Third and Fourth Fact Sheets on Exhibition Trends

Earlier this month, the Center for Exhibition Industry Research (CEIR) released the third fact sheet in the new study series that revealed marketing executives’ insight on b-to-b exhibitions. Ninety-nine percent of surveyed marketing executives identified a unique value of b-to-b exhibitions that is not provided by other marketing channels. The most popular value is the ‘ability to see a large number of prospects and customers over a short period of time,’ selected by 60% of executives.

CEIR Research Director Nancy Drapeau, PRC observes, “This result is impressive in light of the many options available to marketers. The ability to meet face-to-face with a critical mass of an organization’s prospects and customers in a compressed timeframe is a highly coveted value unique to b-to-b exhibitions.”

Today, the fourth fact sheet was released in the new study series and reveals that attendance quality of an exhibition is the most prevalent factor driving the decision to exhibit (84%). Study findings also uncover that favorable ROI (54%) and positive past performance (50%) are the next most common factors considered when deciding whether to participate in an event.


On Nov. 10, 2011, CEIR announced the release of results from “The 2011 Changing Environment of Exhibitions Study” which explores how the exhibition industry is evolving and provides key market insights on opportunities and threats. Findings document the current and planned use of the full array of available marketing, communications and sales tactics; positioning of b-to-b exhibitions in this mix; current high priority marketing and sales objectives and perceived value of using b-to-b exhibitions to achieve them; as well as the factors that drive the decision to exhibit or pull out of an exhibition.

For more information, visit www.ceir.org.


Study: Small Businesses Take Digital Seriously

Preliminary data from local media and advertising analysts BIA/Kelsey suggests that small and medium-sized businesses (SMBs) are ramping up their usage of digital and social media. “We're awaiting a full analysis of the data, but we have a hypothesis that growth in raw utilization of digital and online media has slowed, though the depth of utilization and sophistication has increased,” said Steve Marshall, BIA/Kelsey's director of research and consulting.

The data comes from BIA/Kelsey's ongoing tracking survey of SMBs, conducted in conjunction with its research partner ConStat. BIA/Kelsey will conduct a full analysis of the data over the next several weeks and issue a report.

According to the research, 53% of SMBs reported using at least some form of social in their marketing mix. Over the past year, SMBs apportioned roughly 37% of their advertising budgets to beefing up their social media and Web presences and their online performance management. That's a number that could grow, as the SMBs surveyed said they intend to boost their digital and online spending by 3% over the coming year.

To read more on the study, click here.


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