BPA Worldwide launches tool for audited site traffic
Jnaury 11, 2012 -- BPA's new Audited Site Traffic Data Tool, available free to registered users on the BPA Web site, includes six industry-standard metrics by month, including page impressions, unique browsers, user sessions, unique browser frequency, user session duration and page duration.
According to Peter Black, BPA’s Senior Vice President, Business Development, the tool allows media buyers, advertisers, agencies and publishers to analyze BPA-audited traffic data in multiple ways. “Search criteria can be set up by name of site, keyword or market category,” Black explained. “In addition, all queries can be easily converted and opened or downloaded into an Excel format for a more user-friendly interface. This will be the industry’s one stop for audited traffic data.”
Market categories are broken out by b-to-b (21 categories); consumer (nine categories); newspaper; and events. Black noted that users of the tool can also examine data from individual sites to analyze month-by-month traffic statistics for trending purposes.
The traffic tool requires a BPA username and password for access. Those who already access BPA’s circulation Reports Library can use the same log-in information. For those using the tool for the first time, a short registration is required once prior to access.
In related news, BPA has revised its guidelines for reporting digital vs print magazine readership. According to a report on Folio.com, the new rules address the issues involved in measuring app readership as well as in reporting readers who are both print and digital subscribers. Formerly, those readers would be reported only as "both" digital and print. Now they will be added to the "digital" and "print" categories as well as the "both" category.
BPA Worldwide is a not-for-profit organization founded in 1931 and headquartered in Shelton, CT. BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.