McGraw-Hill, Marketo win top honors in BtoB’s Social Media Marketing Awards
March 1, 2012 — BtoB magazinereleased the list of winners for its Social Media Marketing Awards last week, and two ABM members earned top honors in the annual competition.
McGraw-Hill Companies was recognized in the ”Best Use of Mobile” category for its Aviation Week Paris Air Show app. Aviation Week's Paris Air Show App is the first mobile app to provide essential show information to Paris Air Show attendees, including an interactive map, exhibitor listings, aircraft photos and statistics, a Paris city guide, multimedia show news, and a Twitter feed.
Marketo was named as the winner in the “Best Closed Community” category.
There were 129 entries in the program, held this year for the third consecutive time.