E-News : March 6, 2012
Top Media Moves
Northstar Travel Media is up for sale and has the interest of many buyers. The company, which owns Travel Weekly, Business Travel News, Meetings & Conventions and Meeting News, among others, is among the first of what is expected to be a number of b-to-b media companies on the block this year and next. Northstar is owned by Boston Ventures and based in Secaucus, New Jersey.
Two ABM members earned top honors in Crain’s annual Social Media Marketing Awards. McGraw-Hill Companies won the “Best Use of Mobile” category and Marketo won the “Best Closed Community” category.
Bloomberg re-launched Businessweek with a new design created to relfect the visual and snappy read of the print edition. “Businessweek wants to be the brand for the new breed of business leader, who is much more global-minded, more curious about the world,” Paul Bascobert, president of Businessweek, told Adweek. “This is the Bloomberg Businesweek brand online. The brand essence is about new angles on stories.”
Job of the Week
Inside Sales Representative - Advertising Sales, ALM Experts
In addition to the "Job of the Week" highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
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New ALM CEO Reveals Goals, Direction
ALM, a leading provider of news and business information to the legal and real estate industries, announced that Bill Carter, an accomplished expert in the digital legal information services industry, has been named president and chief executive officer of the company. He spoke with ABM about his new position and plans for the company. More.
Experts Weigh In On Mobile Strategy
The rise in the popularity of tablets has put b-to-b businesses in the position of weighing the importance of creating apps for tablets vs. traditional website formats. Oke Okara and Hitesh Chitalia offer their insight on the thought-provoking topic. Okara is the General Manager and Global Head of Mobile for Bloomberg.com. Chitalia is the Director of E-business for McGraw-Hill Commodities and Commercial Markets. More.
ABM Announces G.D. Crain Award Recipient
ABM has announced the selection of Aric Press for the coveted Crain Award. Press is the vice president, editor- in-chief of ALM.
The American Business Media Crain Award is given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media. More.
Five Ways B-to-B Companies Can Use New Facebook Timeline
On March 1st, Facebook sent notifications to all page administrators that their page will be converted to the new timeline format on the 30th. Many b-to-b businesses don’t get a high volume of interaction on their pages, so here are 5 ways to get the most out of the new Facebook timeline. More.