E-News : March 13, 2012
Top Media Moves
Bloomberg launches new technology channel that includes new blogs, a list of tech billionaires—and how much of their wealth they won and lost on a weekly basis—and a weekly list of venture capital deals.
Elisabeth DeMarse has been named the new president/CEO of TheStreet.com. DeMarse, who was most recently CEO of Newser, a news aggregator, succeeds Daryl Otte.
The New Republic has been sold to Facebook co-founder Chris Hughes. He has acquired a controlling stake in The New Republic from a group that included Laurence Grafstein, chairman of the publication's advisory board.
Job of the Week
Associate Product Director, Hanley Wood, LLC
In addition to the "Job of the Week" highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
Production/Manufacturing Technology Committee
2:00 PM - 4:00 PM
Location: ABM Headquarters
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ABM To Launch New Webinar Series In April
In April, ABM will launch a monthly free Webinar training series for b-to-b professionals. The new webinar series is the latest example of ABM’s commitment to offering high quality education and training to the business media and information industry. More.
Marketers Still Buy Print But Purpose Is Changing
The value of print advertising has steadily decreased with the rise of digital media in the last five years. According to a report from eMarketer.com, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print. More.
Tablets Open Readers Up To Longer Stories
E-book and tablet tech is nudging users to relax and enjoy a longer read. Case in point, user statistics show that people who use smartphones for Web browsing spend less time on sites and click away quickly. In comparison, iPad users spend “about 35 percent more time browsing, they view more pages per visit, and they are more likely to be loyal visitors,” according to Metro Media Works. These new tablets are encouraging readers to slow down. More.
B-TO-B Apps Offer Real Time Data
While b-to-b media lags consumer media in the adoption of dedicated content apps for tablets, the early opportunity for b-to-b may lie more in functional smartphone apps that keep users connected to their marketplace 24/7 with instant access. More.
Drive Mobile Content With Social Media
Information providers on mobile platforms are competing with games and social media -- and losing. So to attract user eyeballs, it makes sense to do a better job pushing your content via the social media channels users prefer. More.