E-News : March 21, 2012
Top Media Moves
IDG has launched a new lead generation program called The IDG Target Account 360, which helps b-to-b technology marketers generate leads from the largest 2,000 companies in the world, as compiled by Forbes. Marketers will be able to present ads based on the IP addresses of these companies as their employees visit U.S.-based IDG web sites.
According to New York Times and Reuters reports, CNN, a Time Warner company, may be in talks to acquire Mashable, the seven-year-old social media technology news site. According to the Reuters story, the deal could be worth around $200 million.
The Wall Street Journal is launching its first live news broadcast from outside the United States, featuring breaking news from its London bureau. This brings WSJ Live, the business newspaper’s online video network, to four hours of programming daily.
Job of the Week
Marketing Coordinator, Advanstar Communications
In addition to the "Job of the Week" highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
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Total b-to-b media industry revenue rose 6.9% in 2011
According to ABM's latest BIN Report, trade media revenue rose from $24.79 billion in 2010 to $26.49 billion in 2011. The data also reveal that trade show revenue, at $10.28 billion, constituted the largest contributor to total industry revenue in 2011, at 40 percent. Read more.
ABM adds 11 companies to its member rolls
ABM has announced that 11 organizations -- six media and five associate -- were voted into membership during its board of directors meeting on April 16, 2012. "Focused on a wide range of industries, products and services, these new and returning members support ABM's initiative to diversify its community and demonstrate how members can evolve and grow their businesses with new capabilities, platforms and business models," said ABM president and CEO Clark Pettit. Read more.
2012 Jesse H. Neal Award winners speak out
Last Friday the b-to-b industry celebrated the 58th Annual Jesse H. Neal Annual Business Awards, honoring the best in business-to-business journalism. While earning the industry’s highest editorial honor is always a thrill, many recipients said it was especially meaningful to do so during a time of drastic change in editorial roles and story-telling. Read more.
ABM launches Digital Transformation Initiative
On March 15, ABM launched its Digital Transformation Initiative, an exclusive leadership forum and set of customized services for members of the trade group who have a deep interest in digital media. Produced in conjunction with eMedia Vitals' newly-announced Chief Digital Officer Council, ABM and eMedia Vitals will collaborate to produce a series of members-only events with customized programming and exclusive networking opportunities. Read more.