E-News : March 27, 2012
Top Media Moves
Reed Business International announced that they would be putting their entertainment brand, Variety, up for sale. Variety was started in 1905 and has been the premier source for entertainment news.
ABM member Access Intelligence announced Monday that they have acquired New York based company LeadsCon. It is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry.
The McGraw-Hill Companies named Robert S. Merritt as Vice President of Investor Relations. In this role, Mr. Merritt will be responsible for creating and executing global investor relations strategies and initiatives.
Job of the Week
Business Manager, Scholastic
In addition to the "Job of the Week" highlighted in each issue of E-news, ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. So what are you waiting for … Click here to begin your search!
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FTC releases final report on Consumer Privacy
The Federal Trade Commission this week released its final report on protecting consumer privacy, including a series of recommended best practices and amended proposals from the preliminary report released in December 2010 which ABM submitted extensive comments to. In the report, called “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers,” the FTC recommends that Congress consider enacting general privacy legislation, data security and breach notification legislation, and data broker legislation. More.
Where the b-to-b dollars are going (and metrics marketers want)
Bizo (an online business audience data provider) and BtoB magazine teamed up to conduct a survey of b-to-b marketing professionals in the United States and found that 77 percent of respondents said they’d be expanding their marketing mix this year with video and mobile. Are marketers spending more of their money on social media campaigns, paid search or email? Is there a stronger emphasis on video or mobile? More.
Survey: Web still a priority over tablets for b-to-b publishers
According to a new survey from the Software and Information Industry Association, 60 percent of publishers are going to focus on tablet, mobile publishing and web product development this year. About 42 percent of the 85 publishers surveyed by the SIIA named licensing and syndication as a key area of focus, while 19 percent cited video. More
Get the most out of big data
The issue of how to decipher and use big data is one that continues to plague b-to-b media. CEO of ChoozOn, Nick Weir, gave a presentation at Structure: Data 2012 in New York City about how companies can truly exploit the large amounts of data available to them, proliferate analytics throughout their organization and get the most significant value from it. More
ABM members receive discount for WPA Media Publishing Conference
WPA extends early rate registration until April 3rd! ABM members receive a 15% discount. We're four weeks away from the 2012 WPA Media Publishing Conference, April 27 at the Westin LAX. Don't miss what promises to be a great program to help you advance in your career. Learn from the leaders in our industry and network with others in the field. More.