B-to-B companies plan to spend more on content marketing in 2012
A recent study by the Content Marketing Institute found that 90 percent of b-to-b companies are using some form of content marketing, 60 percent of b-to-b companies will spend more on content marketing in 2012 and b-to-b companies will invest 26 percent of their total budgets on content marketing. CEO of SocialMediadd.com and marketing expert Brandon Gaille had this to say about the recent findings, "With the recent Panda updates to the Google search algorithm, content marketing has become a vital must for all businesses to use in their marketing mix. We are seeing many businesses hire on professional writers and video production specialists to beef up their content marketing team in 2012." Read more.