Eight new b-to-b magazines launch in the first quarter of 2012
April 4, 2012 - Eight new b-to-b magazines launched in the first quarter of 2012 compared to 13 in 2011, according to btobonline. 2012 started off strong with 52 new titles launched and only 12 folds, according to online database MediaFinder.com. Just two b-to-b magazines folded in the first quarter: Heat Treating Progress and Pharmaceutical Representative. In the first quarter of 2011, there were three closures of b-to-b magazines.