Jack Griffin on the four new building blocks of b-to-b

April 10, 2012 - Jack Griffin is best known as a leader in consumer media, having served as president of Meredith's National Media Group to CEO of Time Inc. But Griffin, who will be giving a keynote at the upcoming ABM Annual Conference on The Four New Building Blocks of B-to-B, actually began his media career in 1982 as a reporter for a supermarket trade publication called The Griffin Report, and his media philosophy has always been heavily influenced by b-to-b.

Read more at ABM's MediaPace blog. Or jump right to ABM's video interview with Jack Griffin.