Sunny five-year forecast predicts b-to-b media growth of 5 percent to 6 percent
April 12, 2012 - Industry growth in business-to-business media is set to outpace GDP growth over the next five years, according to a spending forecast by Veronis Suhler Stevenson, a private equity company. From the report in Folio:, quoting VSS co-founder and general partner John Suhler:
By itself, b-to-b media is expected to grow 5.5 percent in the 2011-2012 period. "Over the next five years it's going to be 6 and change," adds Suhler. "And that compares to GDP of about 4.8 percent over the five years."That will surpass the growth in the consumer media segment, according to the report, which will be barely positive. For more detailed information, click here for the Folio: article.