E-News : January 29, 2007
News of the Week
Last chance to save on great products from ABM
The sale on ABM's most popular online store items, like the renowned Case For Series, the Media Cost Report, and the recently completed ABM Corporate Benefits Survey, will be ending on January 31. Click here to pick up your copies at a discount rate now (because you know you need them).
Give your business a head start this year with a full repertoire of sales and marketing tools at reduced prices. For a limited time only these resources, also including the ABM/SISO Trade Show Cost Report and a comprehensive booklet containing four years of Neal Award Winners, will be available at discounted prices that cannot be beat.
Click here to visit ABM's online store, and get the tools you need to start 2007 on top.
ABM Strategic Plan now available online
“Building The Next 100 Years,” American Business Media’s 24-month strategic plan summary can now be viewed online at ABM's Web site. Highlighting the association’s goals for the next two years, the strategic plan outlines how ABM plans to serve the needs of its members and continue to help them grow in the new business environment.
Easy-to-read in a digest format, this bite-sized version of ABM's Strategic Plan gives a quick snapshot of the association's Strategic Objectives, Critical Issues and Goals not only for the next two years, but for the next century as well. Click here to download your copy today.
News on Print
Congratulations to the 2007 Neal Finalists!
Out of thousands of entries to the 53rd Annual Jesse H. Neal National Business Journalism Awards, 102 have made it to the final round. The finalists, submitted by 70 different publications, survived a rigorous screening and judging process.
Advanstar Communications took this lead at this year's Neal Awards judging with 12 finalists, with Hanley Wood and IDG following with a strong 10 count each. Nielsen Business Media came in with nine, and McGraw-Hill Companies rounding out the top five with eight finalists. Ziff Davis is next up with six finalists, followed by ALM, Crain Communications and Penton Media (formerly Prism Business Media) with five each. A complete list of finalists is available here.
Find out who will take home the coveted Grand Neal Award on March 22 when the biggest business media editorial bash of the year - the 53rd annual Neal Awards Luncheon comes to New York’s Waldorf=Astoria. Click here to reserve your table now. (We hear the best seats go to those who register early. Just a little something to keep in mind...)
The 2007 Neal Award Screening Tribunal, Marianne Mattera, Medical Economics; Aric Press, The American Lawyer; and Arnie Weissman, Travel Weekly head up the screening process. The Neal Board of Judges, chaired this year by distinguished journalist Marshall Loeb, MarketWatch from Dow Jones, selects one Neal Award winner in each category and, will ultimately chose the Grand Neal winner—the best of the best—from among the finalists. The 2007 judges also include Sharon Begley, science editor for the Wall Street Journal; Robert Dowling of the Bob Dowling Group; Jill Dutt, business/assistant managing editor of the Washington Post; Diana Henriques, financial investigative reporter of the New York Times; Professor Abe Peck, Sills Professor Journalism Chair at Medill School of Journalism; Thomas Temin, executive VP/editor in chief of PostNewsweek Tech Media; and Arnie Weissman, editor in chief of Travel Weekly and chair of the ABM Jesse H. Neal Committee.
Established in 1955, the Jesse H. Neal Awards recognize and reward editorial excellence in business-to-business publications. They are named after American Business Media's first managing director, who remained active in promoting the business press throughout his life. Past Neal winners and finalists have tackled controversial topics including corruption, kickbacks, and political conflicts of interest.
Joining us in New York for the Neal Awards on March 22? Then don't miss the opportunity to mingle with your peers in a relaxed setting the evening before at ABM's special “Cocktails & Connections, Neal Edition.” The award-pressure may be on, but nothing takes the edge off that sleepless night before like a few drinks with friendly colleagues. So join American Business Media at PS 450 Bar and Lounge, March 21, 2007, from 6 to 8 pm. Click here to RSVP now.
The 53rd annual Jesse H. Neal Awards is sponsored by PARS.
Last Call for Timothy White Award
Time is running out to nominate a colleague for the 2007 Timothy White Award for Editorial Integrity. Entries are due by February 1, so the take the time to recognize the importance of NOT selling out by nominating a respected colleague today.
"Devoured" campaign continues to draw downloads of ABM research
American Business Media's multimedia "Devoured by the Influential" ad campaign has led over 24,000 people to seminal research on the media end-user and marketer.
Promoting an integrated advertising approach and including in print, digital media, and face-to-face event executions, the "Devoured" campaign leads viewers to research, Harris for the end-user and Forrester for the marketer, confirming that industry leaders overwhelmingly turn to business media for information on products and services. This multifaceted advertising campaign has led over 24,000 to view the research, and over 7,000 to download it as a reference tool. To view and download the ads for use in your magazines or Web site, click here.
The Harris Interactive and Forrester studies are available in their entirety on the American Business Media Web site. ABM has also recently released a one-sheet synopsis of these much talked about studies as a quick reference tool for media, events marketing and publishing sales executives - click here to download a copy of this invaluable tool today.
Rebuilding your workforce in the digital age with Outsell, Inc.
Can't get enough of Chuck Richard? Then join him at Business Information: Capitalizing on New Business Information Revenue Streams on April 25 at the Mariott East Side.
Digital Velocity is sponsored by CDS Business, Convera, Copyright Clearance Center, DataJoe, Morgan Lewis, Omeda, and SearchChannel. For sponsorship opportunities please contact Jane O'Connor.
Morris Effron to lead new IT committee
Morris Effron, vice president of IT for the International Data Group has agreed to chair ABM’s new IT committee, helping ABM address the software, hardware and systems challenges facing business media companies today.
Effron’s extensive background in the media industry, in particular the technology fields has included working as an editor, publisher and technologist for Ziff-Davis and as a programmer/analyst for MTV. He currently handles the intranet and corporate Internet sites for IDG and maintains the online services infrastructure shared by the company’s media business units.
The IT committee will be holding its first teleconference on February 1 at 3 p.m. eastern time. For more information on how you can join the IT committee contact Steve Ennen.
Announcing the 2007 Circulation Career Award
American Business Media is pleased to announce that the call-for-entries for the 2007 Circulation Career Awards are now available on the ABM Web site. Created to recognize outstanding achievement in business media circulation and audience development, this award will presented at ABM's 2007 Achievement Awards on June 26. (Save the date!) Click here to download the entry form.
Here is your chance to nominate a deserving person who has brought your circulation and audience development to a new level! If you know a circulation or audience development professional who exemplifies excellence in circulation and upholds ABM’s tradition of initiative, leadership and integrity than nominate him/her (or yourself) today. For more information contact Jenna Lisanti.
ABM Event Report
Building Business relationships at Cocktails and Connections
Cocktails and Connections was sponsored by Reed Business Information.
Get your workforce ready for the future with SRDS
In today’s ever-changing business media environment, it’s imperative that your workforce is ready to meet new digital challenges together. At ABM’s Thought Leadership Breakfast, “One, Team One Goal…Success: Leading Your Team Through Transformation,” Steve Davis, vice president and group publisher for SRDS, will lead a discussion on how business media companies have successfully adapted to new work processes, structures and the online presence.
Steve Davis oversees the online and in print advertising revenue that is generated from the 100,000 + media properties listed in 20 SRDS databases. He joined SRDS in 1999 as publisher for the Business Publication Advertising Source and was named vice president of sales for PERQ/HCI in 2003. Prior to joining SRDS he held a variety of sales, marketing and management positions at BPA Worldwide. He is also a member of ABM’s Publishers committee and Media Advisory board.
Get your team ready to face the digital future at “One Team, One Goal, Success” and join Davis and other experts including Kathy Rebello, executive editor/editor-in-chief for BusinessWeek.com; Laura Anger, vice president of human resources for Crain Communications; and John Rockwell, vice president of audience development for Access Intelligence’s Chemical Division. Click here to register for this event. For more information contact Michele Langer.
One Team, One Goal, Success is sponsored by the Audit Bureau of Circulations.
ABM Events Calendar now available online
Are you constantly misplacing your trusty ABM events calendar and wondering when the next great program will be? Well fear not, a digital version is now available, so you’ll always have ABM’s events at your fingertips. Remember to include all of ABM's informative programs on your calendar when planning your year ahead.
CEBA On My Mind
Creative dinosaur insert shows the US Postal Service is not a media planning fossil
Think the US Postal Service is a stodgy government branch with no sense of humor? Think again. Campbell-Ewald took home the 2006 CEBA for best single ad – inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units by poking fun of the idea that direct mail has gone the way of the dinosaurs.
Campbell-Ewald’s “Media Plannus Extinctus” campaign successfully conveyed the USPS place as the go-to partner in direct mail by distributing their pre-historic piece via polybag in select trade publications. Clearly this got people’s attention as it yielded 1,480 requests for DVDs on the benefits of direct mail.
Keep those creative inserts in mind when nominations for the 2007 CEBA Awards come around. In the meantime, click here to view artwork of the 2006 CEBA Award winners, and look for more information in upcoming additions of E-news.
Top Media Moves
Prism Business Media’s American School & University magazine has redesigned its SchoolDesigns.com Web site.
James Casella has retired as vice president of Reed Business Information.
Publishers Press has announced plans to include tabloid publications in the co-mailing feature of its PubXpressT Distribution System.
AdMedia Partners represented The Bonnier Group in its acquisition of Time4Media.
CMPMedica has unveiled SearchMedica Primary Care, the second vertical or specialty-specific search engine offered through SearchMedica.com.
Reed Business Information has acquired BuyerZone.com. The Jordan, Edmiston Group, Inc. represented Reed Business Information in this transaction.
Investor’s Business Daily has named Jerry Ferrara VP-online ad director for Investors.com.
Questex Media has announced plans to introduce Luxury Hotelier.
Save the Date: Publishing in the Digital Age
New Member ProfileNew ABM Associate member Business Online is focused on helping publishers improve their websites and online marketing efforts.Providing users with relevant information for building their companies, from finance to employment, Business Online is a one-stop shop for all things business. To find out more visit the Business Online Web Site.
The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM offices in New York unless otherwise noted.
Committee/Council Date/Time (EST)
IT Thursday, February 1 3:00 pm Teleconference
Events Council Tuesday, February 6 2:00 pm
Agri-Council February 8-9, 2007 TBA Tampa, FL
Human Resources Tuesday, February 13, 2007 3:00 pm
Circulation/Audience Development Wednesday, February 14, 2007 2:00 pm
Media Promotions Friday, Febraury 16, 2007 12:00 pm
Healthcare Tuesday, February 27, 2007 2:00 pm
Business Development Monday, March 19, 2007 1:30 pm Chicago, IL
Smaller Publishers Monday, March 19, 2007 3:00 pm Chicago, IL