January 31, 2005

IDG'S LEW MCCREARY WINS CRAIN AWARD
Seventeen-year IDG veteran Lew McCreary, editorial director of the company's CXO Media division, is the recipient of the 37th Annual G.D. Crain Award for lifetime achievement in business journalism. McCreary will be honored at the Neal Awards luncheon on March 16 at the Waldorf-Astoria in New York.

The G.D. Crain Award is given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media. It was established with a grant from the G.D. Crain, Jr. Foundation and includes a distinctive crystal trophy and a $1,000 prize. Keith Crain, chairman of Crain Communications, will present the 2005 Crain Award at this year's Neal ceremony.

 McCreary began his IDG career as the founding managing editor of CIO. Today he oversees all of CXO Media's award-winning editorial properties including CIO, CMO, CSO and their companion websites. An accomplished journalist, McCreary graduated from Wesleyan University with a degree in English. He has several novels to his credit, including "The Minus Man" which was adapted into a motion picture in 1999.

Here is an excerpt from the essay nominating him for the Crain Award: "McCreary has institutionalized the idea that quality, confidence, wit and a sense of fun in presenting information is every bit as important as the substantive heft of the information itself. He believes stories need narrative strength and pacing. He believes readers need to feel they're in the hands of gifted storytellers."

McCreary (see photo at right) will be one of three special honorees at the 2005 Neal Awards luncheon. Register ">here to attend the event. For more information, contact Debbie Humphreys at 212.661.6360 x3318.

 There's still time for editors to submit entries for the 2nd Annual Timothy White Award for editorial courage and integrity. The recipient of this award will also be honored during the Neal ceremony. Deadline for entries is February 1. See rules and guidelines here.

HAVE YOU READ BUSINESS MEDIA MATTERS?
One year ago, American Business Media launched Business Media Matters, a monthly e-newsletter for the advertising community. It brings the b-to-b opportunity to life for marketers, advertisers and media planners and buyers. Each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. (Read the latest issue here.)

One of the key objectives of American Business Media' s strategic plan is "to enhance the marketplace's knowledge of the power and value of b-to-b media." To that end, Business Media Matters delivers the messages of ABM members to top advertising and marketing execs.

The response from readers has been overwhelmingly positive. From an account executive in China: "I see the great potential of b-to-b media in Asia, but also the difficulty in this area. I am a regular reader of Business Media Matters, and I think the quality of your publication is the best in the industry." From a marketer on the East Coast: "Keep up the great newsletter. Unlike most such, it actually teaches, if only we will learn." From an ad agency executive in Tennessee: "I am delighted to see Business Media Matters each time it arrives in my e-mail inbox."

ABM is always looking for story ideas for Business Media Matters. Please e-mail info@abmmail.com if you have a b-to-b success story to tell. To receive future issues of Business Media Matters, visit this URL.

HEAR ALL ABOUT "ONLINE REVENUE STRATEGIES" ON MARCH 24
By Ed Padin, Partner, Padin & Estabrook

With advancements in delivering and monetizing digital assets happening at an extraordinary pace, ABM's Digital Media Council and Electronic Media Committee have joined forces to help educate b-to-b media companies on revenue opportunities in e-media. "">Online Revenue Strategies" is a one-day conference slated for Thursday, March 24, at the Union League Club in New York.

The conference is targeted to b-to-b brand stewards--those executives responsible for setting the digital media strategies for the media brands they oversee.  Yes, there will be new strategies and products discussed appealing to chief technology officers and Webmasters, but the real goal of the day is to inform publishing management about the new revenue-generating strategies other ABM members have successfully implemented over the past year.

Keynote speaker Geoff Ramsey, CEO of research firm eMarketer, will present powerful statistics on digital media and marketing from the last 12 months, as well as the outlook for 2005. Executives from leading b-to-b media companies will then share how they have utilized new digital technologies to increase revenue, streamline operations and open up new markets. Speakers will include top execs from Fairchild Publications, PennWell Corp., Thomas Industrial Network and The Deal LLC.

"Online Revenue Strategies" is sponsored by KnowledgeStorm. To view a complete agenda or to register, ">visit this URL. For more information about this event, contact Jane O'Connor at 212.661.6360 x3332. If you have all the answers to unlock the digital potential of your brand, then you probably don't need this event.  However, if you're like most b-to-b publishers, there is always a new, profitable strategy to discover. 

MARK YOUR CALENDARS!
Contact American Business Media for more information on any of these events. Remember: ALL employees of ABM member companies are ABM members, and thus automatically qualify for member rates on all of our events!

Fast Track Media Management Program, Feb. 4
This one-day seminar, held in collaboration with New York University, will give junior- and mid-level employees a "big picture" of the key functions in b-to-b media. It will be held at NYU's midtown campus. Register here.

Trade Show Summit, Feb. 23
Learn best practices from today's most successful trade show and event operators. This one-day summit at the Essex House in New York is presented by ABM's Trade Show Council. Register here. For more information, contact Jane O'Connor.

The Power in B-to-B Media: How to Sell Your Medium, March 10
Learn best practices from today's most successful trade show and event operators. This one-day summit at the Essex House in New York is presented by ABM's Trade Show Council. Register here. For details, contact Jane O'Connor at 212.661.6360 x3332.  

51st Jesse H. Neal National Business Journalism Awards, March 16
The most prestigious b-to-b editorial honors will be awarded during this luncheon ceremony at the Waldorf-Astoria Hotel in New York. Register here.

Online Revenue Strategies, March 24
Find out how leading edge b-to-b media companies have used digital technologies to increase revenue, streamline operations and open up new markets. Register here.

ABM Advanced Leadership Forum at Kellogg/Medill, April 3-6
In partnership with two of the nation's most prestigious academic institutions-the Kellogg School of Management and the Medill School of Journalism at Northwestern University-ABM presents an unparalleled learning opportunity for senior-level executives. Attendees will learn how to gain strategic strength for a changed media environment. Register here.

JOB OF THE WEEK: AD PRODUCTION MANAGER
Every week in E-News, we feature one of the job listings from our Job Board. If you post a job on the ABM website, it will automatically appear on mediabistro.com also, allowing you to reach two targeted audiences for the price of one.

Advertising Production Manager, Crain Communications
High-profile trade magazines seek production manager responsible for layout, trafficking of digital ad materials and scheduling. Must have previous experience in magazine ad production, possess excellent communication skills and show ability to think and act quickly in a deadline-based environment.

Post a job or find a job today!

MEMBERS IN THE NEWS

• ALM has launched ALM Research Online, a new service providing on-demand access to ALM's database of surveys, spreadsheets and lists related to the legal industry. Subscribers can create and refine customized searches of law firm data, which can be downloaded in Excel format for further analysis. The site offers a three-tiered pricing structure.
• Vance Publishing Corp. is consolidating its food-related assets into a single business unit, which will be overseen by Bill Newham. A 25-year Vance veteran, Newham has been promoted to senior vice president. Lincolnshire, Ill.-based Vance will divest three publications--Cotton Farming, The Peanut Grower and Rice Farming--that do not fit within the framework of the new business unit.
• National Trade Publications has changed its name to NTP Media to fully encompass the scope of the company's ventures. Founded in 1981, the Latham, NY-based company publishes four monthly magazines, produces b-to-b events, offers certification programs and conducts in-depth industry research.
• Advanstar Communications hired Skip Johnson as vp-powersports consumer events and Maurice Murray as business development director. Both men bring  extensive experience in serving the vehicle market. The new hires are part of an organizational restructuring that includes the promotion of Tracy Harris to vp-powersports trade.  
• Marc Spector has joined Douglas Publications as magazine group publisher, responsible for the company's print and electronic publications. Spector has 15 years of publishing experience and has worked for a number of b-to-b media organizations including Ziff Davis Media, Advanstar and Penton Media.
• Reed Business Information has promoted Tad Smith to executive vp. He retains his title as president of the company's media division, and assumes the role of CEO of Reed Construction Data. Smith joined RBI in 2000 as president of its Internet operations. 
• North American Publishing Company is offering discounts ($50 off the one-day pass, $100 off the full conference fee) to ABM members who wish to attend the PrintMedia Conference & Expo at the Hilton New York on March 7-9. Register online or call Teri Fink at 888.627.2630 and mention code ABM-1. The conference keynote speaker will be William Allen, editor-in-chief of National Geographic.
• The Jordan, Edmiston Group, Inc. represented JD Events in the sale of AD:TECH trade shows to dmg world media, an international publishing and exhibitions company.
  
  
  
  
  

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