VNU'S WHITNEY SIELAFF TO BE HONORED WITH TIMOTHY WHITE AWARD
Named after the fearless editor of Billboard magazine who passed away in June 2002 at age 50, the Timothy White Award recognizes business journalists whose work demonstrates the integrity, courage and passion that White displayed in his career. Billboard is also a property of VNU Business Media.
Sielaff's history of active campaigning for objective reporting and a firm separation of church and state dates back to 1989, when, as an assistant editor covering the diamond beat for National Jeweler, he exposed a program in which the world's predominant diamond supplier, De Beers, was handpicking diamond manufacturers to distribute substantial quantities of diamonds in the United States and directly influence polished diamond supply and pricing. Despite pressure from De Beers, National Jeweler published the story after the young editor took his supervisors through the thorough process he used to report it.
After becoming editor-in-chief of National Jeweler in the mid 1990s, he led the magazine to two Neal Awards in 1998 for news and opinion coverage of a widespread - but undisclosed - industry practice of treating gems to enhance their color. One of those stories was selected for the Grand Neal Award.
More recently, as a member of VNU Business Media's editorial committee, Sielaff spearheaded a project to develop a companywide code of ethics to uphold editorial integrity. Now an official company policy, the ethics code includes a multiple-step procedure for resolving disputes.
As a member of the American Business Media Editorial Committee, Sielaff served recently on the Code of Ethics subcommittee.
Sielaff said the Timothy White Award for Editorial Integrity is especially meaningful because "if I were to rank my own personal values, integrity and ethics would be at the top of the list. To be recognized for my craft is a great honor, but the fact that this honor is for the most important value within my craft is wonderful and humbling."
Because Sielaff joined VNU through its acquisition of Miller Freeman, which previously owned National Jeweler, he was only a colleague of Timothy White for about a year, Sielaff noted, and the two never met. "I'm honored to win as a VNU employee," said Sielaff, "because this company had the presence of mind to support an award for editorial integrity to honor Timothy White, who was a legend."
Sielaff graduated from Rutgers College at New Jersey's Rutgers University in 1988 with a dual major of English Literature and Journalism. Barbara Reed, PhD, of the Department of Journalism & Media Studies at Rutgers University, taught Sielaff years ago in his basic reporting class. "Everyone here at Rutgers is just so proud of him," said Reed upon learning of Sielaff's honor. "To see the strides he has made is just so wonderful, and I wish him all the best."
Sielaff is the second winner of the Timothy White Award, which was given for the first time at last year's Neal Awards to Maryfran Johnson, then editor-in-chief of IDG's Computerworld. Last September, Johnson joined TechTarget as editor-in-chief of newly launched CIO Decisions and vice president of the CIO Decisions Media Group.
Judy Garlan White, Timothy White's widow, will present the award to Sielaff at this year's Jesse H. Neal Awards luncheon at New York's Waldorf=Astoria on March 16th. To register for the event, visit this URL.
SUMMIT ON B-TO-B EVENTS & TRADE SHOWS TO BOW NEXT WEEK
Don Pazour, CEO of new ABM media member Access Intelligence, will preside over the day-long program and open the meeting. Four 90-minute panels will focus on the synergies between magazines and events, trade show marketing best practices, new trade show models, and the best practices in conference and continuing education programming.
Speakers from B-to-B media companies include Margaret Pederson, president of Primedia Exhibitions; Kelvin Marsden-Kish, industry vice president, Reed Expo; David Korse, president of IDG World Expo; Rick McConnell, senior show director, Hanley Wood; David Johnson, vice president of business development at McGraw Hill, and Kim Fine, vice president at ALM.
The summit will take place from 8:30 am to 5:00 pm at The Essex House, 160 Central Park South, in New York City. Continental breakfast will be served. ">Register here. For more information, contact Jane O'Connor or call (212) 661-6360 x3332.
FRESH CREATIVE ENLIVENS B-TO-B AD CAMPAIGN
Rothman added that the new ads continue with the "mystery icon" theme of the first group, in which a blurred face represents a key marketing executive at an advertiser, someone who does not want to be identified and doesn't want his/her competitors to know of B-to-B's power.
The new creative features three new ads. With the headline, in quotes, "My secret weapon is B-to-B magazines. I've said enough," a mystery male senior vice president of marketing promotes the B-to-B magazine component. A female tagged as a CEO is quoted as saying, "B-to-B magazines and websites give me a competitive edge. I don't want to lose that by talking about it." Finally, conferences and events are presented by a male vice president of sales, stating, "I'm not going to share what I know about B-to-B trade shows. Is that being selfish or smart?"
On behalf of all B-to-B media, ABM is reaching out to national advertisers and advertising and marketing agencies. The ads are starting to run this month in Crain's Advertising Age and B-to-B, CMO from CXO Media, Chief Executive and Forbes.com.
Through the middle of February, the campaign has generated 150,000 downloads of all or part of the Yankelovich/Harris study, which can be found on the ABM website.
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Trade Show Summit, Feb. 23
Unleashing the Power in B-to-B Media: Successful Sales Strategies in Print, Online and in Person, March 10
51st Jesse H. Neal National Business Journalism Awards, March 16
Online Revenue Strategies, March 24
ABM Advanced Leadership Forum at Kellogg/Medill, April 3-6
Managing Editor, Allured Publishing Corp.
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