ABM MEDIA KIT AWARD JUDGING COMMENCES
Finalists announced in coming weeks
NEW YORK, NY May 24, 2007–Members of American Business Media's Media Promotion Committee, led by chair Sonya Ruff Jarvis (pictured right), marketing director for Reed Exhibitions, gathered in the
Created to honor marketing teams whose media kits best communicate their brands’ strategic goals to the target audience, the Media Kit Awards evaluate entries based on overall design, copywriting, ease of understanding and how well a kit reflects the brand’s mission.
Jarvis was joined by fellow judges Amy Bothwell, group creative director at Travel+Peformance, Nielsen Business Media; Michael Hubert, marketing director for Ascend Media Healthcare; Gary Kagawa, executive vice president & director of media relationships at RTC Relationship Marketing; Phil Katz, media supervisor at Doremus; Blanche McGurr, marketing promotion manager for IEEE Spectrum; and Darren Sextro, vice president of corporate communications for Ascend Media.
Still the first and sometimes only point of contact with a potential media planner/buyer, a media kit is considered the main conduit to deliver the publications’ mission, and articulate the benefits of advertising with that brand. With the addition of many new media choices within a publishing franchise, succinct, yet comprehensive communication of integrated advertising options will be considered an important factor in determining the most successful media kits. Past winners include Hanley Wood's Builder magazine.
Finalists will be announced in the coming weeks. The 2007 Media Kit Awards will be presented during the inaugural ABM Achievement Awards, June 26, 8:30 to 11:30 AM at the Marriott East Side Hotel in
A limited number of press passes are available for working journalists. Please contact
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
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