AMERICAN BUSINESS MEDIA ADDS INDUSTRY VETERAN TO STAFF
Bruce Mishkin named Director of Membership Development
“It is exciting to have Bruce come on-board here at ABM,” commented
With more than 20 years of business-to-business and consumer magazine publishing experience, Mishkin served as associate publisher at Philadelphia-based Home Viewer Publications, where he directed sales efforts on Home Viewer Magazine. Mishkin also oversaw sales for Video Extra, which served members of the home video programming community. In 1987, Mishkin joined Video Business magazine. Beginning as marketing director, he later assumed the position of associate publisher, leading the magazine to record growth. He was also a member of the team that planned and executed Video Business’ conversion from monthly to weekly frequency.
With the experience gained from the publishing industry, Mishkin started the advertising agency, Itwerx, which specialized in serving the marketing and promotional needs of media companies. The agency’s clients included Crain Communications, Reed Business Information, Primedia, Food Network, HGTV, and Time Warner’s Warner Music division.
Since 2004, Mishkin served as a regional sales director for ReachLocal, a leading search engine marketing company serving the online advertising needs of small and mid-sized businesses across the country.
To learn more about becoming a member of American Business Media, please contact Bruce Mishkin at 212.661.6360 x3336 or via email at firstname.lastname@example.org.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
American Business Media