|
E-News : June 11, 2007
News of the Week ABM's Third Annual Trade Show Summit: IDG World Expo rounds out top-tier event line-up The numbers have spoken: Events now generate $11.3 billion a year in revenue. The face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment, recently surpassing for the first time in history, its print counterpart ... and the rapid proliferation of digital technology should only help our events grow. Join ABM this Tuesday, June 12, at the 2007 Trade Show Summit in the Westin Times Square, to hear Gogi Gupta of IDG World Expo discuss how digital technology can enhance your event. Tasked with bringing creative technology solutions to all of IDG's events, Gogi Gupta oversees face-to-face development, hosting, partner selection, publicity and reporting. Prior to his work at IDG, Gupta oversaw the development of E3Insider, a consumer-facing portal for the live events industry combining Web technology, onsite technology and partnerships. At ABM's Trade Show Summit this Tuesday, Gupta will explain how technology should be used to advance the reach and profitability of face-to-face events. Other speakers for the 2007 Trade Show Summit include keynote Jack Mitchell, author of best-seller “Hug Your Customers” & CEO of Mitchells/Richards/Marsh; Tradeshow Week's Michael Hughes; EXPO Magazine's Danica Tormohlen; Exhibit Surveys' Skip Cox; ASI Shows' Mary Upton; Penton Media's Margaret Pederson; and Reed Exhibitions Nancy Walsh, among others. Events are a powerful revenue source that has become impossible to ignore... and the 2007 Trade Show Summit is an event no one invested in the future of events - or, in fact, in the future of business information - can afford to miss. Join ABM on June 12 at the Westin Times Square: Click here to check out a complete Summit agenda and registration information. And please note, walk-ins are welcome! The 2007 Trade Show Summit is sponsored by the Atlantic City Convention & Visitors Authority, BPA, FosteReprints, and Freeman. Canadian Business Press Joins ABM as Sister Organization Effective June 5, 2007, American Business Media is pleased to announce that Canadian Business Press has joined as members entitling their membership access to all ABM benefits and services. With the exception of the right to vote at ABM annual meetings, CBP members are entitled to all ABM products and services, including member rates for the Association’s variety of professional development and marquee events throughout the year. CBP members will also be encouraged to serve on ABM committees to help develop and share best practices. “This is a great symbiotic relationship for ABM and CBP,” stated Claudia Flowers, executive vice president for American Business Media. “CBP members gain access to ABM’s litany of resources, from white papers, vendors, research, and webinars, while ABM’s reach extends beyond the US border, enhancing our global scope and perspective.” American Business Media Welcomes New Face American Business Media is pleased to announce the appointment of Kate Patton as communications coordinator. Responsible for supporting the communications department and serving as the Association’s central communication operations liaison, Kate will provide editorial content to ABM’s various newsletters, reporting on a variety of events, as well as the welcoming face that greets members in the New York offices. A recent Binghamton University graduate with a degree in English, Kate has previously interned for consumer-interest publication, Redbook, as well as Working Mother magazine and Long Island Business News. “It is a pleasure to have such a vibrant, enthusiastic and dedicated individual join the staff,” states Danielle Ciardullo, ABM director of communications. “ABM welcomes Kate’s drive, initiative and interest in the business information industry.” ABM Resources ABM HOMEPAGE NEWS TICKER:
Marketing & Media Buying Trade Show Revenue Continues to Increase in 1st Quarter Recent findings from CEIR report that trade show revenues continue to flourish in the first quarter of 2007. Year to date revenue rose 5.3% to $2.94 billion when compared to the same time period in 2006. In addition to this promising growth figure, attendance grew 3.1%. This growth trend is expected to continue through 2007. For more information on trade show revenues, please visit http://www.ceir.org. The Business Information Network (BIN) report through March shows magazine print revenues stable in the first quarter. Ad pages have decreased slightly by 2.91%, with ad revenue following suit with a 1.16% decrease. Although magazine ad pages and revenues remain essentially flat, there are strong category performers for print. They include the Architecture, Design, Lighting category, with a year-to-date increase in ad revenue of 10.68%; Professional Services category which followed with a 9.39% increase; and the Resources, Environment and Utilities with an 8.25% increase. “As the numbers come in wrapping up the first quarter, we must continue to look at the entire scope of our business, in print, in person and online.” said Gordon T. Hughes II, president and CEO of American Business Media. “The growth trend in tradeshows and other platforms, such as digital and custom media, is not replacing print, it is merely complimenting it and reflecting this dynamic shift.” In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site by clicking here.
ABM Event Report American Business Media announces HR and Circulation Career Award Finalists American Business Media is pleased to announce the list of finalists for the Circulation Career Award and the HR Executive of the Year Award. Recognizing outstanding achievement in business media circulation and audience development, the Circulation Career Award honors deserving individuals who have brought their circulation and audience development departments to a new level; the HR Executive of the Year Award recognizes an outstanding individual or department who has leveraged organizational human capital, developed an innovative and ethical solution to a new or ongoing organizational challenge, or successfully responded to key workforce trends and needs in an ever-changing economic climate. Winners will be announced during the inaugural ABM Achievement Awards, June 26, 2007 at the Marriott East Side Hotel in New York. The finalists are: Circulation Career Award: HR Executive of the Year Award:
Support the hardworking members of your circulation & human resources teams, and join ABM at the inaugural Achievement Awards, June 26, 2007 at the Marriott East Side Hotel in New York; Click here to reserve your seat now. For more information, contact Jenna Lisanti at 212.661.6360 ext. 3317 or j.lisanti@abmmail.com.
Government Affairs Listening in It's time to stock up on some tape recorders: beginning on January 1, 2008, all BPA-audited publications will have to begin submitting recordings of their telemarketing calls along with their publishers’ statements. As personal direct requests continue to be the number one source for business media magazine subscriptions (according to a compilation of data from BPA and ABC issued by American Business Media), this new audio recording requirement could affect business information publishers who are not properly prepared come the new year. The new rules for telemarketers are as follows: Stay tuned to American Business Media's Enews for further updates on the new telemarketing regualtions as the turnover date approaches.
eMedia Update Veteran Technology Journalist to Address Social Networking Join ABM this August 8, 2007 for B-to-B Meets Social Networking: Talk to the Leaders in Digital Communities and uncover the impact online networking can have on your business. Veteran technology journalist Paul Gillin will tackle the latest digital trends and social media in his keynote address, Social Networking: The New Influencer in Business Information. Gillin’s 24 years of editorial leadership experience have made him a favorite source for business information professionals. He was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet, and former editor-in-chief and executive editor of Computerworld magazine. Gillin currently writes the social media column for BtoB magazine, and his new book, “The New Influencers,” chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Gillin is particularly interested in social media and the application of personal publishing to brand awareness and business marketing, and blogs at www.paulgillin.com. Don’t miss this unique opportunity to learn from a trusted business media spokesman about how to optimize use of online channels to reach buyers cost-effectively. Click here for complete Social Networking event agenda and registration information, and stay tuned to ABM's Enews for more details. Going Postal with former congressman Bob Walker on the ABM Video Network This Wednesday, June 13, 2007 at 9:00 AM EST, the ABM Video Network sits down with Bob Walker, chairman of Wexler + Walker and noted lobbyist, to discuss recent Postal Reform and a few other legislative issues affecting the business information industry. Debuting live on the American Business Media homepage, www.americanbusinessmedia.com, “Going Postal” features recent Tom Tully Award winner Bob Walker discussing both his contributions to the passage of recent postal reform legislation, and the impact of upcoming postal rate changes on business information companies ... giving you plenty of time to prepare before the new periodical rates come into effect this July. Be sure to tune in this Wednesday, June 13, 2007 at 9:00 AM EST on www.americanbusinessmedia.com. ABM Video Network broadcasts require the latest Adobe Flash Player to view. To download Adobe Flash to your computer at no charge, simply click here.
Committee Corner Got Video? IT Committee Talks Strategy, Solutions Whether it’s broadband, cable, iPods, cell phones or PDAs, using technology to make content available on video is one of the hottest emerging trends for business information companies seeking new revenue streams and more effective ways to connect with audiences. But some organizations wrestle with how to incorporate video into an overall business strategy. Last Wednesday, members of ABM’s newly-formed IT Committee listened to representatives from three different companies share their expertise in an area committee chair Mo Effron, vice president, IT, IDG International Publishing Services, feels is critical for the IT sector.
“When it comes to the growing importance of video content delivery by business media publishers, IT professionals must concern themselves not only with the “how” but with the “why” as well.” Effron observes. One of the very first initiatives the members of the IT Committee agreed on at their initial February meeting was a need to examine how the evolving role of the IT professional in the business media space might be impacted by the growing use of video to deliver content.
Experts attending the committee meeting included Rick Sannicandro of Medialink, Steve Hearn and Andrea Mitchell of podcastGO.com, and Doug Lieu of Dragonfly, who unanimously suggested that understanding clearly what a company wants and expects from the delivery of content on video will help a strategy to materialize.
In addition, with the availability of Web metrics, online video offers an excellent opportunity for business information providers to tailor content to a targeted audience. But Effron emphasizes that it starts with strategy: “Participating in the formulation of a video strategy and leveraging their knowledge of what's possible and what others are doing allows IT professionals to help their organizations succeed with this new medium.”
Event Calendar The Harold W. McGraw Jr. Invitational: New Member Profile New ABM Media Member Summit Business Media was recently formed through Wind Point Partners’ acquisition of Highline Media and Pfingsten Publishing, in November 2006. In addition to the SB Media LLC business, Summit Business Media's Highline unit also serves the insurance community with the National Underwriter Property/Casualty and Life/Health weeklies and four other insurance-focused titles; the financial industry via Wealth Manager, Research and Futures magazines; the reference tools TaxFacts and Fire, Casualty and Surety Bulletins, along with 150 other books, electronic products and conference events. To find out more, visit SummitBusinessMedia.com. New ABM Media Member 1105 Media, Inc., provides integrated business information and media, and was formed on April 7, 2006, by Nautic Partners LLC, Alta Communications and Neal Vitale. Since its inception, 1105 has made six acquisitions – 101communications, LLC; Stevens Publishing; Post Newsweek Tech Media; Fawcette Technical Publications; Contingency Planning & Management (CPM) Group; and Florida Educational Technology Corporation (FETC), Inc. 1105 Media’s offerings focus on technology, products, policy, regulation, and news delivered through an assortment of media, including print and online magazines, journals, and newsletters; seminars, conferences, executive summits, and trade shows; training and courseware; and Web-based services. To find out more, visit 1105Media.com.
Top Media Moves GlobalSpec has announced the launch of the Industrial Ad NetworkSM, an online banner advertising network designed to reach members of the manufacturing, industrial, technical and engineering communities. Berkery, Noyes & Co., LLC, has announced that it represented Leeds Equity Partners, LLC, which has signed a definitive agreement to acquire 100 percent of eInstruction Corporation (eInstruction), a portfolio company of Chicago Growth Partners. ALM introduced Law.com Quest, a comprehensive vertical search engine developed specifically for the legal Web. Google added the rapidly growing world of distributed content in the form of RSS feeds to its advertising arsenal with the acquisition of FeedBurner. Yahoo has launched a commercial application program interface initiative that it said will provide free and open access to its Panama search marketing application program. Ogilvy North America won Best in Show for a campaign developed for IBM Corp. at the 25th Annual New York ACE Awards, presented by the New York chapter of the Business Marketing Association. Canon Communications plans to make “green manufacturing” the topic of four of its co-located events starting in 2008. DigitalLife, Ziff Davis Media's consumer electronics and digital technology event, today announced that Dell, with strategic support from Alienware, will sponsor the third annual DigitalLife Pro/Am Gaming Tournament. As the Mobile Marketing Association introduced a new Global Measurement Committee, The Nielsen Company announced a new measurement product for wireless content - Mobile Vector - and released estimates for U.S. mobile Web and mobile video use in the first quarter of 2007. Christopher Shannon, a veteran of the consumer and business media industry, joins Berkery Noyes as managing director. Incisive Media announced that Kevin Ryan has joined Search Engine Strategies and the Web site Search Engine Watch as vice president of global content, effective immediately. Nielsen Business Media today announced the promotion of Sabrina Crow to senior vice president, marketing & media group. PC World and Macworld announced the addition of Jason Brightman as director of Web design, a newly created position. Standard & Poor's has appointed Alexander J. Matturri, Jr. as executive managing director and head of Standard & Poor's Portfolio Services unit. Blog of the Week Member Event of the Week CMP Technology presents: CSI NetSec '07 Committee Watch The following is a list of upcoming ABM Committee and Council meetings. All meetings are at ABM offices in New York unless otherwise noted. Committee/Council Date/Time (EST)
|