Business Media Magazine Revenues Remain Flat
Revenue pie continues to grow with increases in events, custom media and digital
While magazine revenue does remain flat, there are strong category performers for print. They include the Architecture, Design, Lighting category, with a year-to-date increase in ad revenue of 14.74%; the Pharmaceutical category which followed with a 13.35% increase; and the Resources, Environment, Utilities category with an 11.17% increase.
“As we move into the second quarter of 2007, the story remains the same. Print remains stable, while we see tremendous growth from events, custom media and of course, e-Media,” stated Gordon T. Hughes, II, president and CEO of American Business Media.
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business media books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures. The data, by category, is available on ABM’s Web site at www.americanbusinessmedia.com or by clicking here.
The BIN categories are:
Architecture, Design, Lighting
Aviation, Aerospace & Military
Banking, Financial, Insurance
Building, Design, Construction
Business, Advertising & Marketing
Computing, Software, Telecom
Government (Local, State, Federal)
Movies, Radio, TV & Video
Resources, Environment, Utilities
Restaurants, Foodservice, Lodging Gaming
Science, Research & Development
Travel, Conventions & Meetings
*Miscellaneous includes categories for Arts, Coin Operated & Vending Machine, Security and Classified pages across all categories.
** From PERQ/HCI.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
American Business Media