AMERICAN BUSINESS MEDIA INDUCTS NINA DISESA INTO CEBA CREATIVE HALL OF FAME
DiSesa to be Honored at 12th Annual CEBA Awards Ceremony
NEW YORK, July 23, 2007 – American Business Media is pleased to announce that Nina DiSesa, Chair of McCann Erickson New York, will be inducted into the CEBA Creative Hall of Fame. DiSesa will be honored at the 12th Annual Creative Excellence in Business Advertising (CEBA) Awards ceremony on Wednesday, October 3, 2007, being held the Jazz at Lincoln Center in New York City.
“We are pleased to bestow this honor on such a dynamic, creative individual as Nina,” stated Gordon T. Hughes II, president & CEO of American Business Media. “She brings a refreshing level of professionalism, creativity and joie de vivre to the business media advertising community. She sets the bar on which all future Hall of Fame inductees should aspire.”
Nina started her advertising career as a writer in Richmond, Virginia then migrated to New York in 1983 where she worked at two of the largest global agencies: first Y&R and then McCann Erickson. In 1991 she left McCann as a SVP, Group Creative Director to take the position of EVP, Executive Creative Director for J. Walter Thompson’s Chicago office. For three years she was part of a turnaround team that breathed new life into that office by restructuring the creative process and doubling the revenue.
In 1994, Nina returned to McCann Erickson’s New York office as EVP, Executive Creative Director. With the combined efforts of an exceptional New York team, McCann New York enjoyed an unprecedented five year growth period that added close to $2 billion dollars in billings to the New York office. In 1998, Nina was made Chair of McCann New York, retaining her creative duties as Chief Creative Officer. She was the first woman and the first creative director to be made Chair in the McCann global network. In 2004, Nina turned over the creative responsibilities of the New York office to Joyce King Thomas, and remained Chair.
In 2007 she was appointed as one of the 13 global creative leaders on the McCann Worldgroup Global Creative Collective.
In 1999, Nina was chosen by Fortune Magazine as one of the 50 Most Powerful Women in American Business. In 2005, she received the Matrix Award given each year to a select group of women leaders. She has been serving as co-chairman on the Ad Council CRC for seven years, she is on the board of directors for the AEF, she serves on the CRC for Partnership for a Drug-Free America and she is on the Board of Directors for The Martin Agency. Recently Random House bought her upcoming book “Seducing the Boys’ Club,” scheduled for publishing in early 2008.
The CEBA Hall of Fame gives acknowledgement and due recognition to those agencies or individuals who have left an indelible mark on business media advertising and creative communities with their unforgettable campaigns.
Honoring outstanding achievement in business media advertising (which includes print publications, Web sites, in-person events and integrated media campaigns), the CEBAs draw hundreds of entries and enhance relationships among advertisers, agencies and publishers. The CEBAs have become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world's top agencies.
Join American Business Media this fall when the very best of business media advertising competes for the $25,000 Grand CEBA prize, Wednesday, October 3, 2007 at the Allen Room in Frederick P. Rose Hall, Home of Jazz at Lincoln Center, Broadway at 60th Street in New York City. For further information on the CEBA Awards or to register to attend, please visit www.CEBA-Awards.com.
A limited number of press passes are available for the 2007 CEBA Awards ceremony on October 3rd for working journalists. Please contact Danielle Ciardullo at email@example.com.
About American Business Media:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues.
Contact: Danielle Ciardullo, Director of Communications
American Business Media