ABM News Archive - Digital
6/18/2013 - This week, Northstar Travel Media debuted its first responsive design site with TravelAge West. ABM spoke with Tom Cintorino, Northstar’s EVP of digital media and Neal Tornoposki, group digital media director for Travel Weekly and TravelAge West about the experience.
6/12/2013 - New research by PwC reports that the global b-to-b media market will grow to $214 billion in 2017, led by digital revenues.
6/11/2013 - SourceMedia has launched a new brand that will join its Healthcare Group, the Health Insurance Exchange (HIX).
6/5/2013 - In mid-April, Washington Technology launched a membership program that placed nearly all of its content under a paywall. It was a necessary move as the brand expanded its content offerings.
5/29/2013 - Two year ago, Tim Bradbury, former president of new media for American City Business Journals, teamed up with other media executives to form Bedrock Business Media, a data-driven media company.
5/29/2013 - In an SIIA webinar on June 11, Russell Perkins, of InfoCommerce Group, will explain how publishers can obtain no-cost data from government sources.
5/22/2013 - On Tuesday, six media executives gathered together to form a panel on How Design Impacts The Newsroom.
5/15/2013 - At ABM’s Annual Conference, John Wickersham, partner of investment firm Atwood Capital, detailed products and services that will boost digital and b-to-b valuation.
5/15/2013 - On Tuesday, ABM and SIIA hosted their first co-branded event, a roundtable discussing the growth opportunities of cloud and mobile technologies.
5/8/2013 - New ABM member Praetorian Group recently won Small Business of the Year, which recognizes exemplary business practices. ABM chatted Robert Dippell, vp of corporate development, about the business and more.
5/8/2013 - SIIA and ABM is set to host their first co-branded event, a roundtable focused on how to drive mobile app revenue via new technologies, including advanced cloud capabilities and data integration.
4/30/2013 - Marketing automation. Behavioral targeting. “Day-parting.” If these concepts aren’t part of your strategy, they soon will be, according to executives who kicked off ABM’s 2013 Annual Conference.
4/24/2013 - How can business information startups attract investors and keep them happy? ABM talked with Rafat Ali, founder of Skift.com.
4/23/2013 - In a MediaPace blog post, Mark Sableman, ABM's information policy counsel, recaps a recent court decision that provides useful guidance on news aggregation.
4/23/2013 - In an exclusive ABM video Elisabeth DeMarse, CEO and chairman of TheStreet, talks about subscription products which she believes is a driving force in the company's success.
4/17/2013 - Spiceworks is the go-to community for the IT industry with more than 2.5 million professionals and hundreds of vendors willing to pay to join. So what makes Spiceworks so attractive to brands? ABM talked to Co-Founder Jay Hallberg.
4/17/2013 - The company has debuted two new mobile marketing solutions, while consolidating its mobile offerings into single group.
4/17/2013 - min's Best of the Web awards recognize innovative digital initiatives, including websites, newsletters, video and more.
3/27/2013 - If we are entering the “post-PC world,” what does this mean for how are audiences are using these devices and how they want us to serve them?
3/27/2013 - New report finds that b-to-b media generates a bigger portion of total revenue from digital but trade media's rate of growth is falling behind consumer.
3/27/2013 - The program is a series of monthly one-hour live interactive webinars, which qualify for the IAB Sales Certification Continuing Education Hours Requirement.
3/20/2013 - An ABM webinar last week three industry experts discussed problems affecting b-to-b email marketers and shared steps for improving engagement.
3/20/2013 - At ABM's Annual Conference, Tony Uphoff, newly named CEO of Business.com and former CEO of UBM TechWeb, will moderate a panel on the b-to-b company of the future. ABM chatted with Uphoff for a preview of the session.
3/20/2013 - On March 28, the MPA will host Swipe 2.0: The Magazine Media Playbook for Digital Success, an event on how to engage and monetize readers across a wide range of digital platforms.
3/6/2013 - Two years ago, SGC brought its web development in-house. Now the company says it’s ready to take on popular “dev shops” with the launch of a new affiliate, MediaPress Studios.
2/20/2013 - In a MediaPace blog post, Mark Sableman, ABM’s Information Policy Counsel, warns publishers about using content found on social media sites like Twitter.
2/20/2013 - During a time when many publishers would be happy to break even, BizBash CEO David Adler is aiming to make more money than ever before through partnerships and sponsorships.
2/20/2013 - Many b-to-b digital news stories fall short in enterprise and end-user quotes, according to the final numbers of Editorial Solutions’ Phase III study on b-to-b e-news performance.
1/9/2013 - EIC Susan Hassler tells ABM about the brand's redesigned print publication and its new responsive website, set to premiere in May.
1/2/2013 - Preliminary data suggests overall industry revenue is flat compared to Q3 2011.
1/2/2013 - Originally branded as Tesoro Events, in 2009, the company started to revamp from working with publishers to produce events to a more robust b-to-b media company.
12/19/2012 - B-to-B launches in 2012 were all about digital and expertise. From apps to social networks to virtualization, ABM recaps the most interesting launches of the year.
12/17/2012 - New research from the Alliance of Audited Media found that 54 percent of AAM business publications are adopting paywalls and 50 percent prefer to offer bundled subscriptions.
12/5/2012 - In addition to three executive appointments, the company has announced a new social community, digital-only magazine, publication makeover and citizen reporting.
11/12/2012 - A new Inputs Monitor service has signed more than 1,000 retailers to report on weekly price changes for nine key ag products.
11/7/2012 - In a survey of business-to-business, consumer and association publishers, the b-to-b publishers report that 16 percent of their revenue comes from digital sources.
10/23/2012 - The training program features webinars aimed at providing comprehensive knowledge of the current digital advertising landscape.
10/17/2012 - Kimberly Baker, of Great American Media Services, talks to ABM about her company's new marketing services division, which specializes in social media marketing and custom marketing solutions.
10/16/2012 - SourceMedia’s Health Data Management premiered the Healthcare Innovation Center, a virtual experience showcasing products and stories on new healthcare technologies.
10/3/2012 - The marketplace is filled with social platforms and management software for publishers to play with, but what works? ABM talked to three b-to-b editorial directors.
10/3/2012 - As media companies scramble to identify user behavior on mobile devices, two major reports demonstrate that mobile users put a priority on news.
10/3/2012 - Andrew Sollinger, general manager of the Americas, explains the real value of data is getting deeper into both the end-user and advertiser workflow.
9/27/2012 - The b-to-b media industry is expected to grow to $26.60 billion this year, according to the latest edition of the VSS Communications Industry Forecast.
9/19/2012 - After an acquisition and new hires, CEO Bill Carter says he’s focusing on boosting the company’s online services.
9/5/2012 - In July, Hanley Wood dubbed itself “in a digital transformation.” On the heels of the announcement came a series of appointments including Andrew Reid’s promotion to head the company’s digital businesses.
8/22/2012 - ABM is partnering with research firm Outsell Inc. to identify the major trends in business-to-business content production for smartphones and tablets.
8/15/2012 - Josh Gordon, of the Josh Gordon Group, talks to ABM about the company's new study that suggests Owned and Earned Media fail to motivate non-customers.
8/14/2012 - Editor Bill Mickey says the model -- which gives readers complimentary access to eight stories each month -- stresses the website's content value.
8/8/2012 - Last month, Edgell Communications announced Edgell Mobile Services, a new group that develops apps for live events and trade shows. ABM takes a look at its operations and what's in store for the future.
8/8/2012 - With a wealth of options available for digital media, what should a b-to-b media company invest in, and how do you decide? ABM talked to two digital media industry leaders to get their take.
8/7/2012 - A number of tech companies are expanding their target audience of consumers to also include businesses, reports The New York Times.
7/25/2012 - B-to-b media sits on a potential goldmine of customer data and business intelligence, but monetizing that data has proven tricky. Companies are now recrafting their approach to lead generation by offering business intelligence with quality, actionable insight into customer behavior.
6/27/2012 - M’s Agri Council last week presented findings in a webinar from its 2012 Media Channel Study, a research project conducted by Readex Research in order to determine the impact of media channels that serve the agricultural industry.
6/6/2012 - Jen McClure, senior director of social media strategy, talks about social media best practices, building on a foundation of employee guidelines and training.
5/15/2012 - LinkedIn is the network most often cited by marketers as “most important,” followed by blogs, Facebook and Twitter.
5/10/2012 - IEEE's Spectrum magazine has won a 2012 National Magazine Award for excellence, specifically in the “General Excellence Among Thought Leader Magazines” category for its circulation. It has also recently won other honors, including two Neal Awards.
4/24/2012 - The IAB's latest report puts 2011 digital ad revenue at an all-time high of $31 billion. Of that, search revenue totaled $14.8 billion, and display-related ad revenue, including banner advertising, totaled $11.1 billion.
4/24/2012 - The free app, available in the iTunes App Store, offers hundreds of free courses and allows architects, LEED Aps and other AEC professionals to take tests and earn continuing education credits.
4/24/2012 - While the scramble into the digital marketplace may or may not yield the dollars that investors expect, it’s the data assets that so many b-to-b publishers are sitting on that can give those companies an edge.
4/18/2012 - The Farm Journal service will facilitate advertising to farmers across a range of partner sites.
4/5/2012 - If profit is your main goal when it comes to digital than unique visitors shouldn't be your main priority, according to Matthew Shanahan.
4/5/2012 - A new study answers the question, "why managing and monetizing audience data is so hard?"
3/22/2012 - Nick Weir, CEO of ChoozOn, gives some basic tips on the most important things to consider when mining your data
3/15/2012 - ABM announced the launch of its Digital Transformation Initiative, an exclusive leadership forum and set of customized services for ABM members who are pioneering the next generation of digital media.
3/13/2012 - Starting April 18, topic-specific monthly webinars will feature subjects from mobile strategies to understanding Web analytics.
3/13/2012 - One early opportunity for b-to-b may lie in functional smartphone apps that keep users connected to their marketplace 24/7.
3/7/2012 - Information providers on mobile platforms are competing with games and social media — and losing. So to attract user eyeballs, it makes sense to do a better job pushing your content via the social media channels users prefer.
3/6/2012 - ABM speaks with two b-to-b mobile platform experts, Oke Okara and Hitesh Chitalia, who offer their takes on emerging mobile strategies.
2/29/2012 - Bloomberg relaunches Businessweek with a new design created to relfect the visual and snappy read of the print edition.
2/28/2012 - A recent survey of 200 ABM members found that while increased tablet usage is meaningful to 82.5% of respondents, just 42.1% say they have the understanding and the resources to charge ahead into tablets on their own.
2/27/2012 - The Financial Times Group places a premium on digital and subscription revenues instead of traditional lines of business.
2/24/2012 - Penton Media's technology media group announced that it will cease printing its magazines, which will become entirely digital brands beginning in May.
2/7/2012 - Pinterest is the hot new social media tool that businesses are buzzing about. It is being called, "a valuable marketing tool for businesses."
2/3/2012 - Research quantifies how registered Web site users spend more time on site and are more likely to return to a site than anonymous users.
1/31/2012 - Recent trends in B-to-B transactions suggest ways to use social media for sales conversion, reaching customers and putting actionable info in front of buyers.
1/30/2012 - The new display units can incorporate up to 16 multimedia assets into a single ad.