American Business Media is your Industry Solution.

Did you know as a member of ABM, you profit from access to the very best minds in the business? Every department and discipline in your company is covered. From circulation to editorial, to rich data and finance—and everything in between—ABM members have access to the very latest relevant research, information, resources and industry events.

ABM’s mission is clear. To enhance the knowledge and best practices of leading

b-to-b media and information companies and their employees. Since 1906, ABM has been committed to growing members’ businesses by defining and communicating evolving business trends; bringing original ideas to members; influencing governmental policy; and fostering the highest ethical standards.

You will be hard-pressed to find ABM benefits that don’t work directly for your department or discipline to make it more productive, more profitable and more recognized in the business-to-business arena. To better facilitate your navigation through ABM’s benefits, we have listed all your opportunities by each department or discipline. No matter where you or your colleagues work, whether you are the CFO or the circulation director, you will quickly find how ABM is best suited to your needs.

Circulation

Circulation Committee:
Enhances knowledge and best practices of circulation professionals and direct marketers

Advocacy and free legal advice on postal rates, privacy and other government affairs

ABM Circulation Career Award

Papers & Surveys:

ABM Circulation Committee Vendor Survey
Guidelines to Fax Advertising
Subscriber Information Privacy Policy
Sample Contracts

Selection of Recommended Circulation Resources

Editorial

Editorial Committee:
The Committee’s mission is to create, maintain and communicate programs that instill ethics and editorial excellence and to develop practical, graphical and editorial tools.

Reports:

Chief Editors Survey
Editorial Code of Ethics
Guide to Preferred Editorial Practices

Awards, Seminars, Events:

Jesse H. Neal Awards
National Business Journalism Awards
Advanced Leadership Forum at Kellogg/Medill
Editorial Working Reception
Cleveland Regional Program
New England Regional Program

Videos/Podcasts/Blogs:

Content Management Seminar
B-to-B Meets eMedia

Finance & Operations

Finance & Operations Committee:
A comprehensive reference source to ABM members on all non-proprietary publishing finance/operations information

ABM Media Revenue & Cost Survey

ABM Trade Show Cost & Compensation Report

Podcast: Top Management Meeting: The Deal Behind the Deals

Advanced Leadership Forum at Kellogg/Medill

Human Resources

Human Resources Committee:
The mission is to enhance the performance and reputation of ABM member companies through HR execution & strategy aligned with business goals.

Advanced Leadership Forum at Kellogg/Medill

Surveys & Papers:

Best Practices of Telecommuting
FLSA White-Collar Exemption Regulations and the Publishing/Media Industry
Job Description Directory
Recruiting & Retaining Top Talent
Retention Strategies for Key Employees
Sales Compensation Survey

Educational Services/Community Involvement:

Harold W. McGraw Jr. Invitational (Golf & Tennis Tournament)
The Business Press Educational Foundation (BPEF)
W.D. Littleford Awards Luncheon

International

International Committee:
The mission is to explore, identify, evaluate and communicate international opportunities as they relate to ABM members and to interpret and organize the business dynamics, strategies, and alliances of creating interactive markets.

White Papers & Reports:

Business Media Opportunities to India
Guidelines for Publishing in Canada
Guidelines for Publishing in China
Guidelines for Publishing in Japan
Guidelines for Publishing in Central & Eastern Europe
Guidelines for Publishing in Latin American Business Media

International Vendor Survey

Country Leadership Tour ( China )

Advanced Leadership Forum at Kellogg/Medill

Legal & Governmental Affairs

Advocacy and lobbying efforts in Washington on postal, advertising, privacy, piracy,

First Amendment and other issues affecting the b-to-b media industry

Free legal consultation services on postal, fax/spam, privacy, piracy, tax and human resource issues.

Just a few of the specific papers and reports produced as a result of ABM’s lobbying and council efforts:

Junk Fax Act
FTC Moves on CAN-SPAM
ABM Comments on Do-Not-Email Registry
Arizona Court Throws Out Fax Lawsuit

Summary of Laws on Spam, Fax and Telemarketing
Update on Fax Ruling
Clarifications on Do-Not-Call Rules
Recent Court Decisions

PR & Corporate Communications

PR & Corporate Communications Committee:
The mission is to create a forum for ABM members to share information, contacts, experiences and best practices and to assist members in their effort to communicate the importance, relevance, methods and strategies of public relations and corporate communications both internally and externally. The committee also explores innovative best practices that members use to communicate the advantages of their companies and brands with national, regional, and local media

B-to-B Meets the Press – Digital White Paper

Video: B-to-B meets eMedia

Selection of Recommended PR/Corporate Communication Resources

Production & Manufacturing Technology

Production & Manufacturing Technology Committee:
The committee creates a forum for ABM members to share information, experiences and best practices as it relates to production or manufacturing including top management field trips.

Hands-on demonstrations from top press and paper suppliers and vendors

Research, Marketing & Promotion

Research Committee:
To identify, develop and communicate research to enhance the value and usefulness of business-to-business media. The committee will develop standards and best practices for each research initiative, and thereby foster research education.

White Papers & Reports

Best Practices of Mail & Phone Services
Code of Professional Research Ethics & Practices
Considerations When Conducting and Evaluating Online Research
It Pays to Advertise

Media Promotion Committee:
To promote the strategic marketing value of media promotion to the business media community through education and awareness and to identify and share standards and best practices for b-to-b media promotion. The committee will also conduct research to quantify and qualify the value of media promotion.

Media Kit best practices

Media Kit timeline best practices

Media Advisory Board Committee:
The Media Advisory Board brings together advertising agency media executives with key ABM member disciplines of research, promotion and publishing, in an on-going forum to exchange ideas about b-to-b opportunities, current challenges and information needs.

Custom Media

Custom Media Committee:
To promote the value of custom media to business and professional markets globally through education and awareness and to set standards and develop business models for business-to-business custom media operations.

Custom Media Micro-Site
White Paper: Launching a Successful Custom Media Program
“Case For” Series #6: Custom media create specific environments for linking with issues and showcasing solutions
Forrester report: The Digital Marketing Shift

Digital/Vertical Search

Digital Media Council:
The Council’s mission is to enhance the knowledge and best practices of leading digital media companies. Among the Council’s goals and objectives are to support sales and research efforts to bring advertising revenues to digital media and develop brand extensions for digital media.

Forrester Report: The B2B Digital Marketing Shift
“Case For” Study #3: E-Media. Business-to-business e-media spark leads in real time.

Events:

ABM Digital Day: “Playing for big bucks in the Digital Sandbox”
Vertical Search in a B-to-B Environment
Video on-Demand and Blogs available

Rich Data

Rich Data Council:
Committee will assist ABM members in developing Rich Data products as well as help identify leading Rich Data providers and give ABM members examples of successful business strategies and Best Practices within this field.

White Papers & Reports

Digital Workflow Survey
Return on Content
Best Practices for E-Newsletters
“Case For” Study #5: Rich Data. Rich data brings media-marketer partnerships to a new level; data that drives how business gets done.

Events:

Cleveland Regional Program
Digital Revenue Strategies
New England Regional Program
Rich Data Opportunity
Rich Data Focus Groups
Rich Data CEO Breakfast Series
Podcasts: Content Management Seminar

Sales/Publishers

Case-for Studies:
A set of 10 concise brochures that are a must-have for results-oriented advertisers and salespeople. Each section contains data, research and narrative that makes the case for bold advertising.

Publisher’s & Small Publisher’s Committees:
The committees will explore, identify, evaluate, and communicate revenue growth opportunities for ABM members as they relate to the share of the total marketing pool of dollars. The committee also supports existing and new revenue streams with programs and resource materials effective in positioning the trade press against competing media.

T-BIN Figures

Forrester Research: The B2B Digital Marketing Shift

Events:

Advanced Leadership Forum at Kellogg/Medill
B-to-B Marketing Day
B-to-B Media Summit
Cleveland Regional Program
Creative Excellence in Business Advertising (CEBA) Awards
From Pitch to Close: 5 Essentials to Sell By (presented by T-CORP, and available on Webcast)
New England Regional Program
Spring Meeting
Top Management meeting
Trade Show Summit
Jesse H. Neal Awards
National Business Journalism Awards
Advanced Leadership Forum at Kellogg/Medill

Web and Podcasts/Videos:

Content Management Seminar
Top Management Meeting
From Pitch to Close: 5 Essentials to Sell By (presented by T-CORP)

Trade Show

Trade Show Council:
The mission of the Council is to grow members' businesses by providing research and marketing, outstanding networking opportunities and outstanding educational services in cooperation with existing trade show organizations such as CEIR and SISO.

Research, Marketing & Advertising:

ABM Forrester Report: ‘The Power of In-Person Events’ demonstrates the gravitas of “in-person” on marketing budgets.
ABM/SISO Trade Show & Events Financial Cost Report is a critical tool for budgeting and evaluating trade show and events operations.
ABM/SISO Compensation Report polls dozens of organizations with hundreds of shows.
T-BIN Report: ABM is the lead sponsor of the CEIR trade show industry index (the trade-show equivalent of BIN).
ABM is the only industry association running advertising to promote the value of face-to-face marketing: “Integrating trade shows into b-to-b magazines and websites is a superior way to boost sales.”
“Case For” Study #4: Events. In-person events help marketers complete the sales cycle.

Events & Awards:

Trade Show Summit- A hugely successful forum, highlighted for more than 100 trade show executives, the current renaissance of in-person events. Topics discussed were: Synergies Between Magazines & Events, Best Practices in Trade Show Marketing, New Trade Show Models and Best Practices in Conference and Continuing Education Programming.
B-to-B Media Summit
Top Management Meeting
CEBA Awards- New category for trade shows recognizes and elevates the events business, celebrating the best in direct-mail and advertising campaigns.