| Agenda |
As American Business Media enters into our second 100 years, we are an industry now fully immersed in an era of transformation. The theme of this year's Spring Meeting summed it up best: Transformation Now. The industry-wide shift to digital and face-to-face is indicative of the power of the end-user and their consumption habits. ABM and the business information industry have recognized this power and are now proactively moving forward in the face of change. At the 2007 Top Management Meeting, American Business Media will continue to focus on Transformation and the tactics needed to make it happen.
At the 2007 Spring Meeting, we showed you how to plan, prepare and most importantly strategize. New concepts were introduced such as Workforce and IT. We showed you ideas to keep our anchor, our cornerstone ó our print magazines ó hot and growing despite the rapid increase of digital properties. Throughout the year, we continued to support these new concepts with a hands-on approach at our Professional Development events. Now it's time to take those strategies and apply them. Top Management brings those strategic concepts to life and provides the tactics to begin implementation and successful execution.
We have brought together top executives for this year's Top Management Meeting, who are leading the charge in this transformation and are truly making it happen. They are heading into this new world courageously and are taking these new concepts to success. They have already begun the process and will show us the way. ABM's incoming chairman, Hanley Wood's CEO, Frank Anton, and ABM president & CEO, Gordon T. Hughes II, are excited to spend a full day and a half with ABM members for strong tactical work to recognize untapped opportunities and realize those profits. So get ready to roll up your sleeves and let's get to work.
| Agenda |
BtoB has evolved many times over the past century, moving first into the age of business media and most recently into an era of business information. As an industry, we now face what at times may seem a daunting task: leveraging the brand across this range of new platforms. As the 2006 Top Management Meeting American Business Media will focus on developing the entirety of your "Brandscape."
At this year's Centennial Spring Meeting, big ideas were put into motion. Now itís time to turn those big ideas into tactical and practical applications that you can bring home to develop your Brandscape. Focusing on topics from Mega-Search, Online Advertising and Editors in the Digital World, this Fallís Top Management Meeting continues to be business mediaís center point, offering top level executives todayís best practices.