AGENDA 

Sunday - September 7, 2008

Welcome Reception at United Nations - 6:00 - 8:00 PM

8:00 - 9:00 AM

Global Networking Breakfast

9:00 - 9:20 AM

Welcome & Introduction
Gordon T. Hughes, II, President/CEO, American Business Media

9:20 - 9:40 AM

Opening Keynote Speaker
Harold "Terry" McGraw III, President/CEO/Chairman, The McGraw-Hill Companies (USA)

9:40 - 10:20 AM

Integrated Selling Success
The most vexing question for any publisher today is how to transform a current sales workforce from single-focused salespeople into an integrated selling powerhouse.  This panel will give you a variety of successful models and case studies.

Moderator:
Peter Goldstone, President, Hanley Wood Business Media (USA)

Panelists:
Anurag Batra, Managing Director & Editor-in-Chief, Exchange4media Group (INDIA)
Geoff Hird, Associate Publisher, Operations Director, Westwick-Farrow Publishing (AUSTRALIA)
Yuko Tanaka, Group Manager, Advertising Sales/International Relations, Nikkei Business Publications, Inc. (JAPAN)

10:20 - 10:50 AM

Networking Coffee Break

10:50 - 11:30 AM

IT & the New C-Suite 
Globally, the fastest-growing part of B-to-B media is the online or digital experience. Find
out the latest technologies and applications that give your brand that added dimension and profit.

Moderator:
Rebecca Fannin, Editor, Digital Magazine News/International Editor, AsianFN

Speaker:
Ray Anderson, CTO, Online Products Group, IDG (USA)
Bhupesh Trivedi, CEO, Chronosphere (INDIA)

11:30 - 12:10 PM

Making Magazines Hotter Than Ever
Magazines are the backbone of the brand. Hear from publishers and editors about the new techniques they are using to grow this important platform.

Moderator:
David Klein, Publishing & Editorial Director, The Ad Age Group (USA)

Panelists:
Chander M Rai, President/CEO, Cross Border Media Inc (INDIA)
Marcelo Burman, CEO, Compania Editora de Revistas de Centroamerica S.A. - Grupo Cerca (COSTA RICA)
Christopher Strobel, Managing Director, Strobel Verlag (GERMANY)
Pat Davis Szymczak, Publisher & Editor in Chief, Oil and Gas Eurasia (RUSSIA)

12:10 - 12:30 PM

New Paths to Success
Speaker: 
Gordon T. Hughes, II, President/CEO, American Business Media (USA)

12:30 - 2:00 PM

Keynote Luncheon - Key Reactions by B-to-B Marketers in a Challenging Economic Environment
Speaker: 
Sam Sebastian, Director of B2B and Local Markets, Google (USA)

2:10 - 2:50 PM

Trade Shows, Seminars, Conferences, Award Shows - They All Add Up to the Face-to-Face Experience
Whether live or virtual, discover how to make your event profitable 365 days a year. Cash in on this important revenue stream.

Moderator:
John Failla, President, Tesoro Events LLC (USA)

Panelists:
Marco Giberti, President, Reed Exhibitions, Latin America (BRAZIL)
Kirk Laughlin, Strategic Consultant, Live Events, Ziff Davis Enterprise (USA)
Jayne Van Hoen, Global Director of Conferences & Events, Financial Times Conferences (UK)

2:50 - 3:20 PM

Transforming the Workforce
In times of transformation lie great opportunities.  How do you hire the best people to capitalize on these prospects, and measure their success rate to ensure your company’s profitable growth?  An industry leader will conduct an interview on building the formula for measurable success.

Moderator:
Sabrina Crow, SVP, Marketing & Media Group/Travel & Performance Group, Nielsen Business Media (USA)

Speakers:
Chris Majer, CEO, The Human Potential Project (USA)
Harry Sachinis, President of Business Information Group, The McGraw – Hill Companies (USA)

3:20 - 4:00 PM

Rich Data, Business Information - Mining the Hidden Treasures
This panel will share case studies on mining data for revenue. Find out how to expand your brand and best utilize your database to increase your top and bottom line.

Moderator:
Tim Weller, Group CEO, Incisive Media (UK)

Panelists:
R. Christopher Lund, President, Grupo Lund (BRAZIL)
Gisella Bertini Malgarini, Publisher, Associazione Nazionale Editoria Periodica Specializzata (ITALY)
F. Michael Reilly, President & CEO, Randall-Reilly Publishing (USA)

4:00 - 4:30 PM

A Global Company Performs on the World Stage
Hear how Wolters Kluwer efficiently and effectively uses a total palette of media to deliver needed information to their end users.

Speaker: 
Nancy McKinstry, CEO/Chair of the Executive Board, Wolters Kluwer (THE NETHERLANDS)

6:00 - 10:00 PM

Networking Reception & Dinner
Cruise around Manhattan from the Statue of Liberty to the Brooklyn Bridge on a posh World Yacht with great cuisine, cocktails and conversation.  To top it all off, world music sets the tone.

Tuesday - September 9, 2008

8:00 - 8:45 AM

Global Networking Breakfast

8:45 AM - 9:15 AM

United Business Media - Building Integrated Media for Professional Communities
David Levin, CEO, United Business Media Limited (UK)
One of the industry’s leading CEOs will discuss how he has extended his brand globally.

9:15 - 10:00 AM

Custom Publishing: The Secret Weapon for Your Top and Bottom Line
Learn how b-to-b marketers are successfully utilizing custom publishing to
expand and engage their global audience.

Moderator: 
Jane Ottenberg, President, The Magazine Group (USA)

Panelists: 
Kirk Cheyfitz, CEO, Story Worldwide (UK)
Michael Höflich, Managing Director, Forum Corporate Publishing e.V. (GERMANY)

10:00 - 10:45 AM

The Values and Legalities of Cross Border Deals
A panel of experts will serve up an array of perspectives ferom legal, investment banking and private equity on the financial drivers and legal considerations behind mergers and acquisitions, specifically in the global business media space. 

Moderator:
Charlie McCurdy, Chairman/CEO, Canon Communications LLC/Apprise Media LLC (USA)

Speakers:
Charlie Engros, Managing Partner, Morgan Lewis (USA)
Wilma Jordan, Founder and CEO, The Jordan, Edmiston Group, Inc. (USA)
Scott Mozarsky, EVP, Chief Strategy & Development Officer, PR Newswire (USA)
Jeffrey Stevenson, Managing Director/Co-CEO, Veronis Suhler Stevenson (USA)

10:45 - 11:15 AM

Networking & Coffee Break

11:15 AM - 12:15 PM

Licensing & Partnering
Explore different solutions for building out your portfolio

Moderator:
Michael Alic, Vice President, Electronic Media Group, Advanstar Communications (USA)

Speakers:
Ian Bedwell, Director, Mediastraat B.V. (The Netherlands)
Melvyn Goh, CEO, M Media Group - Forbes China/Harvard Business Review China (CHINA)
David Hill, President & CEO, International Publishing Services, IDG (USA)
Pramath Sinha, Founder & Managing Director, 9.9 Media (INDIA)

12:15 - 12:45 PM

The Future of B-to-B from a Global Perspective
Hear from the Chair of IDG, Pat McGovern, about how new products and services can continue to increase B-to-B revenues.

Speaker: 
Patrick McGovern, Chair, IDG (USA)