Agenda Click here for a PDF version of the agenda.
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Sunday, January 8 |
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| 8:00 am - 1:00 pm | All Attendees Arrive and Register | |
| 2:00 pm - 2:15 pm | Introduction to the Program |
Abe Peck, Director, B2B Communications, Medill School and Sr. Director Media Management Center |
| 2:15 pm - 3:45 pm | Welcome to Chaos: 5 Global Truths that Make Sense of a Messy Media World | Judy Ungar Franks, President, The Marketing Democracy, LTD./ Adjunct Lecturer, Medill School |
| 3:45 pm - 4:00 pm | Break | |
| 4:00 pm - 4:30 pm |
How to Change Tires on a Moving Bus/Driving Forward on All Cylinders: |
Abe Peck, Director, B2B Communications, Medill School and Sr. Director Media Management Center |
| 4:30 pm - 6:00 pm | Company Culture: Fostering an Entrepreneurial Spirit in an Established Business | Steven Rogers, Professor, The Kellogg School of Management |
| 6:00 pm - 7:30 pm | Reception | |
| Monday, January 9 | ||
| 8:30 am - 10:00 am | Start with the Audience | Rachel Davis Mersey, Professor, Medill School |
| 10:00 am - 10:15 am | Break | |
| 10:15 am - 12:00 pm | The Brand Circle: Content Strategies for Cross-Platform Success | Abe Peck, Director, B2B Communications, Medill School and Sr. Director Media Management Center |
| 12:00 pm - 1:00 pm | Lunch | |
| 1:00 pm - 2:30 pm | Viewing Your Business Like a Financial Investor |
Speaker: Donald A. Pazour, John Suhler, |
| 2:30 pm - 4:00 pm | From Custom Media to Marketing Services and Beyond | Speaker: Scott Vaughan, CMO, UBM TechWeb |
| 4:00 pm - 4:15 pm | Break | |
| 4:15 pm - 5:45 pm | Case Study Part I - Action Team Breakouts for Driving Change | Abe and Class |
| 6:00 pm - 7:45 pm | Dinner with Speaker: A View from the Investment Front | Speaker: Reed Phillips, Managing Partner, DeSilva & Phillips |
| Tuesday, January 10 | ||
| 8:30 am - 10:00 am | Developing Digital, Mobile, Social, and Tablet Media - Facebook and Twitter Are Just the Start: Part I | Jeremy Gilbert, Professor, Medill School |
| 10:00 am - 10:15 am | Break | |
| 10:15 am - 12:00 pm | Developing Digital, Mobile, Social, and Tablet Media - Facebook and Twitter Are Just the Start: Part II | Jeremy Gilbert, Professor, Medill School |
| 12:00 pm - 1:00 pm | Lunch | |
| 1:00 pm - 2:30 pm | Audience Marketing: Tying your Product Strategy to Audience Needs | Speaker: Paul Miller, CEO, UBM Electronics |
| 2:30 pm - 4:00 pm | Events: Transformative, Not Ancillary | Speaker: Norman Kamikow, President & Editor in Chief, MediaTec Publishing, Inc. |
| 4:00 pm - 4:15 pm | Break | |
| 4:15 pm - 5:45 pm | Case Study Part II - Action Team Breakouts for Driving Change | Abe and Class |
| 6:00 pm - 7:45 pm | Dinner with Speaker: The Future of B-to-B Media | Charles McCurdy, Chairman & CEO, Apprise Media, LLC |
| Wednesday, January 11 | ||
| 8:30 am - 10:00 am | Brand-Building Across Borders: How to Leverage Existing Assets Into Other Markets | Speaker: David Hill, President, IDG International Publishing Services |
| 10:00 am - 10:15 am | Break | |
| 10:15 am - 12:00 pm | Strategic Selling | Tom Collinger, Professor, Medill School |
| 12:00 pm - 1:00 pm | Lunch | |
| 1:00 pm - 2:30 pm | Managing Costs: Outsourcing, Offshoring, Automation, and Driving Efficiency | Speaker: Francis Heid, VP Media Ops, Advanstar Communications |
| 2:30 pm - 4:00 pm | Making Paid Content Work: What's Salable and to Whom? | Speaker: William Pollak, President & CEO, ALM |
| 4:00 pm - 4:15- pm | Break | |
| 4:15 pm - 5:45 pm | Case Study Part III - Action Team Breakouts for Driving Change | Abe and Class |
| 6:00 pm - 7:30 pm | Dinner with Speaker: Strategic Planning in Volatile Times: Levers for Change | Speaker: Glenn Goldberg, President, Information and Media, The McGraw-Hill Companies |
| 7:30 pm - 9:00 pm | Action Teams Projects: Final Preparation for Presentations | |
| Thursday, January 12 | ||
| 8:30 am - 10:00 am | Action Team Project Presentations | |
| 10:00 am - 10:15 am | Break | |
| 10:15 am - 11:45 am | The Art of Customer Satisfaction | Paul Wang, Professor, Medill School |
| 11:45 am - 12:15 pm | Graduation Ceremony |
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| 12:15 pm -1:15 pm | Lunch |