AGRI COUNCIL

 

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 Mission |  Projects

 

Chair: William Miller
Meister Media Worldwide

Mission To increase the value of our media to our target audience, thus enhancing the business growth, knowledge and best practices of leading agricultural media companies.

OBJECTIVES TO ACHIEVE OUR MISSION

• Develop research that demonstrates the value of agricultural media 
  • Indicators of success
    • introduction of significant, new research every 1-2 years
• Promote agricultural media and members’ related businesses
  • Indicators of success;
    • Ongoing advertising/promotion campaign
    • Support of groups, activities & events that promote ag media
      
• Collectively provide reliable and measurable agricultural media expenditures
  • Indicators of success;
    • Launch/maintain IMS Auditor program
• Provide value to advertisers with industry information and resources that can help them develop effective marketing programs using members’ products/services
  • Indicators of success;
    • Establish a library/resource center of data & research
    • Communicate available tools, case studies (etc) to advertisers
• Promote the breadth and depth of ABM services and products to better serve our members
  • Indicators of success;
    • Major annual presentation of ABM services
    • provide time on each meeting agenda for an ABM update
    • personal periodic visit from ABM staff for each Agri Council member
• Serve as a forum for exchange of ideas among ag media members and other b-to-b media companies
  • Indicators of success;
    • 3-4 Agri-Council meetings annually
    • achieve 75% Agri Council participation level at all ABM major meetings
• Ensure the stability and growth of the Agri Council through active, participatory membership and membership development
  • Indicators of success;
    • maintain our current membership base
    • involve representatives from each member company in committees and projects
    • add 1-2 new members to the Council each year
    • continue to have at least one Agri Council member serving on the ABM Board
    • maintain and grow committee structure; participation and effectiveness
• To increase the value of our media to our target audience
  
  

Projects

The Council commissioned the Harris Interactive Agricultural Study documenting farmers' and ranchers' time spent with agri-media, thiming of involvement with agri-media and the roles of various communications channels.

Harris research data was dissminated via in-person presentations  as well as through two online web-casts: one targeting internal ABM member-company sales teams, the other targeting agri-marketers and agencies.  The information is available at: http://www.americanbusinessmedia.com/

A mini CD was created that included the results of the Harris research.

The council developed a new advertising campaign that runs monthly in Agri Marketing Magazine. To view the ads, click here.

Most recently, the council created a four-color brochure presenting the seasonality data with the tagline "Agri Media Works 24/7." To view the brochure, click here.

 

Agri Ads

 

Additional Council Minutes & Resources (*ABM Members Only)