Chair: Steve Custer
Executive Vice President/ Chief Operating Officer, Farm Journal Media
The Agri Media Council addresses the additional unique needs for Ag media including focused metrics, research, advertising, participation, etc.
The Agri Media Council's mission is to increase the value of their media offerings to their agri-marketer target audiences, thus enhancing the business growth, knowledge and best practices of leading agricultural companies.
To read the entire Agri Media Council mission, click here.
Agri Media Council Members
To view the titles/companies of ABM's Agri Media Council members, click here.
Featured Resources / Projects
2012 Agri Council/Readex Media Channel Study
Every two years, the Agri Media Council develops the Media Channel Survey, which polls agri media end users on their media usage. The 2012 Media Channel Study polled 1,062 farm or ranch owners, operators and managers and found that 98 percent continue to use agriculture magazines and newspapers -- making it the number one resource for information. The 2014 results will be available early this year.
This research is conducted with four major goals:
- To continue the periodic examination of media channels that serve the agricultural industry and their impact
- To determine if digital media has had an effect on the overall use of traditional media among farmers and ranchers
- To understand the future use of digital media and how digital may affect the future use of traditional media in the agricultural community
- To examine how the integrated media model may need to be re-evaluated based on the use of digital media.
The results were summarized in an ABM news report and are available in three formats:
Agri Ad: Reliable Consistent Proven Media
The Agri Media Council developed a new advertising campaign that runs monthly in Agri Marketing Magazine. To view the ad, click the thumbnail.
No matter what study in the last 50 years ... studying any segment of the farm population ... using any number of methodologies and questions ... it is clear that farm publications have been the most consistent source of information for farmers.
Agri Council Intelligence Report
ABM's Agri Council Intelligence Report delivers news, research and case studies, both Ag-specific and related to the overall business media industry, to ag industry marketers, agencies and media companies. To view the archives, click here.
Minutes can be requested by emailing Elizabeth A. Reid, ABM's community & special projects manager.
Jan. 9 -10: The Agri Media Council's Strategic Planning Meeting
During this meeting, the Council reviewed the top-line results from the 2014 Ag Media Study and discussed promotional tools.
April 9, 2014, in Jacksonville, FL (NAMA Conference)
July 29, 2014, in Indianapolis, IN (Ag Media Summit)
For more information on the Agri Media Council, email Elizabeth A Reid.