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AGRI COUNCIL


 Mission |  Projects

 

 

 

 

 

 

Mission

To increase the value of our media to our target audience, thus enhancing the business growth, knowledge and best practices of leading agricultural media companies.

 

  

Chair: Gary Vorpahl
Hoard's Dairyman

2008 AGRI Brochure 

OBJECTIVES TO ACHIEVE OUR MISSION

  • Develop research that demonstrates the value of agricultural media
    • Indicators of success
      • introduction of significant, new research every 1-2 years
  • Promote agricultural media and members’ related businesses
    • Indicators of success;
      • Ongoing advertising/promotion campaign
      • Support of groups, activities & events that promote ag media
  • Collectively provide reliable and measurable agricultural media expenditures
    • Indicators of success;
      • Launch/maintain IMS Auditor program
  • Provide value to advertisers with industry information and resources that can help them develop effective marketing programs using members’ products/services
    • Indicators of success;
      • Establish a library/resource center of data & research
      • Communicate available tools, case studies (etc) to advertisers
  • Promote the breadth and depth of ABM services and products to better serve our members
    • Indicators of success;
      • Major annual presentation of ABM services
      • provide time on each meeting agenda for an ABM update
      • personal periodic visit from ABM staff for each Agri Council member
  • Serve as a forum for exchange of ideas among ag media members and other b-to-b media companies
    • Indicators of success;
      • 3-4 Agri-Council meetings annually
      • achieve 75% Agri Council participation level at all ABM major meetings
  • Ensure the stability and growth of the Agri Council through active, participatory membership and membership development
    • Indicators of success;
      • maintain our current membership base
      • involve representatives from each member company in committees and projects
      • add 1-2 new members to the Council each year
      • continue to have at least one Agri Council member serving on the ABM Board
      • maintain and grow committee structure; participation and effectiveness
  • To increase the value of our media to our target audience

Projects


The Council commissioned the Harris Interactive Agricultural Study documenting farmers' and ranchers' time spent with agri-media, thiming of involvement with agri-media and the roles of various communications channels.

Harris research data was dissminated via in-person presentations  as well as through two online web-casts: one targeting internal ABM member-company sales teams, the other targeting agri-marketers and agencies.  The information is available at: http://www.americanbusinessmedia.com/

A mini CD was created that included the results of the Harris research.

The council developed a new advertising campaign that runs monthly in Agri Marketing Magazine. To view the ads, click here.

Most recently, the council created a four-color brochure presenting the seasonality data with the tagline "Agri Media Works 24/7." To view the brochure, click here.

Agri Ads

 

 

 

Additional Council Minutes & Resources (*ABM Members Only)