Sunday, April 29

The Building Blocks for a Customer-Driven Future

Jack Griffin, Empirical Media Advisors 

Monday, April 30

B-to-B Media’s New Journey

Clark Pettit, ABM 

Solution Spotlight: iPacesetters

Ray Butkus, iPacesetters, and Eric Rutter, iPacesetters 

What’s Your Audience Worth?

Justin Greeves, e.Republic, and Margaret Mohr, e.Republic 

John Siefert, Virgo 

Putting Metrics into Action: Driving Conversions

Chad Phelps, F+W Media 

Solution Spotlight: BBN

Rachael Monroe, BBN, and Scott Roulet, BBN 

Brave New B-to-B: Managing Profits in a Changing Media Industry

Matthew Shanahan, Scout Analytics 

John Wickersham, Atwood Capital Partners  

Audience Listening: New Tools for Product Development

Amandeep Sandhu, UBM Electronics 

Tuesday, May 1

Driving Content Creation with Analytics and Audience Development

Tony Haile, ChartBeat, and Dennis Mortensen, Visual Revenue 

Targeting the Digital Native

Andy McLaughlin, PaperClip Communications 

The New KPIs: Data Points Essential to Understanding and Marketing to Your Audience

Peter Westerman, Summit Business Media 

Solution Spotlight: iProduction

Adam Reinebach, SourceMedia 

Marketers, Media Partners and the Customer-Driven Future

Heide Rowan, DuPont Corporate Marketing